Joe Vandette Email and Phone Number
Customer-centric senior marketing and digital executive with over 20 years of progressive management experience, and a successful track record of delivering transformational results in both public and private organizations. Strategic marketing leader recognized for driving overall enterprise growth and building a brand strategy to increase visibility and steer business across all platforms through the unification of analytics, customer experience, brand purpose, creative communication, and marketing technology.Owner of the holistic customer experience strategy and growth acceleration initiatives across all brand touchpoints, leveraging specific performance metrics for campaign effectiveness, channel creation, campaign ROI, and lead generation.Inclusive leader who creates an atmosphere that celebrates diverse backgrounds and perspectives, while accommodating the different needs and working styles of each team member to achieve collective success. EXPERTISE:MARKETING & ADVERTISING- Customer & Brand Strategy- Media & Communications- CRM & Customer Experience- Creative & Production- Loyalty DevelopmentDIGITAL TRANSFORMATION- Omni-Channel Strategy- E-Commerce- Change Management- Web & Mobile DevelopmentSTRATEGY & ANALYTICS- Competitive Strategy- Performance Analytics- Consumer Insights- P&L Oversight- Team Development
National Vision Inc.
View- Website:
- nationalvision.com
- Employees:
- 8383
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Chief Brand And Marketing OfficerNational Vision Inc.Atlanta, Ga, Us
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Chief Marketing OfficerNational Vision Inc. Apr 2022 - PresentDuluth, Ga, Us
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Group Vice President, Chief Marketing & Digital ExecutiveSmart & Final May 2018 - Apr 2022Commerce, UsResponsible for driving business transformation and customer engagement. Successfully launched new brand marketing strategy and e-Commerce capabilities to drive exponential growth with a team of 35 reports, 7 on-site agency associates, 5 primary external agencies, and 12 total external partnerships.A Key Achievement• Delivered increased customer awareness (+11%), acquisition (triple-digit e-Commerce growth), and engagement (25% media efficiency improvement) through creation of Loyalty/CRM Roadmap and resulting implementation of customer-data platform (Acquia), Salesforce CRM solutions, digital commerce platform and capability expansion, and Inmar loyalty/personalization partnership. -
Vice President Of Crm, Analytics And DigitalSmart & Final Sep 2014 - May 2018Commerce, UsDeveloped CRM, analytics, and e-Commerce business functions, generating multi-million dollar increases in sales through increased customer engagement and new customer acquisitions, and improved marketing performance with a team of 20 reports.Led reorganization of the marketing department, developing consumer insights and analytics functions, CRM systems implementation, partnerships with e-Commerce delivery providers, re-platforming of website, and app development.A Key Achievement• Transformed corporate marketing strategy to support substantial media mix shift (30%) away from inefficient traditional advertising, allowing monetary and resource investments in digital and new media efforts, driving double digit growth in-store and online.
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Director Of Business StrategyToys R Us May 2012 - Sep 2014Parsippany, New Jersey, UsSuccessfully built a new internal group to drive cross-functional short and long-term planning efforts across all countries and corporate functional areas as a key strategist across a $14B global business. Led strategic initiative development process and planning process throughout 35 countries, oversight of cross-functional US campaigns, target customer segment adoption, competitive trend analysis, and retail innovation pipeline. A Key Achievement• Turned around negative sales trend through implementation of omnichannel marketing campaigns from strategy and creative development to execution and measurement. -
Director Of Merchandise Finance / Financial Planning & Analysis GroupToys R Us Aug 2009 - May 2012Parsippany, New Jersey, UsFocused on maximizing sales and EBITDA across US divisions and 800+ stores. Directing all merchandising, financial, and inventory management decisions through business analysis development, process improvement, and implementation of P&L controls.A Key Achievement• Increased visibility into drivers of P&L performance across merchandising worlds and product categories, plus saw $10M in newly identified EBITDA year-over-year.
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Director Of Marketing And Sales AnalyticsToys R Us Aug 2008 - Aug 2009Parsippany, New Jersey, UsSuccessfully established analytical presence within US organization, guiding team in evaluation and maximization of all corporate sales-driving initiatives.A Key Achievement• Realized $50M increase in print ad sales and 30% improvement in margin dollars by optimizing discount levels across promotional activity after building predictive model projecting performance by product category, deal type, discount level and space allocation in print advertising, and establishing new procedure for ad content selection, gaining buy-in from Chief Merchant and Marketing Officers.
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Manager, Marketing & Sales AnalyticsToys R Us Apr 2006 - Aug 2008Parsippany, New Jersey, UsPromoted in 2006 to lead a highly successful company-wide analytics overhaul. Drove accountability and results by introducing new retail methodologies and leveraging cross-industry best practices.
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Analyst - Marketing PerformanceToys R Us Feb 2005 - Apr 2006Parsippany, New Jersey, Us
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Sr. Data Analyst - MarketingProvident Bank Nov 2002 - Feb 2005Jersey City, Nj, Us -
Analyst - Marketing / Internet BankingHsbc May 2001 - Jul 2002London, Gb
Joe Vandette Education Details
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Penn State UniversityManagement Science & Information Systems -
Usc Marshall School Of BusinessFood Industry Executive Program
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Cornell Dyson School Of Applied Economics & ManagementFood Executive Program
Frequently Asked Questions about Joe Vandette
What company does Joe Vandette work for?
Joe Vandette works for National Vision Inc.
What is Joe Vandette's role at the current company?
Joe Vandette's current role is Chief Brand and Marketing Officer.
What schools did Joe Vandette attend?
Joe Vandette attended Penn State University, Usc Marshall School Of Business, Cornell Dyson School Of Applied Economics & Management.
Who are Joe Vandette's colleagues?
Joe Vandette's colleagues are Marcee Eckert, Brian Berrian, Tammy Watter, Carlye Alward, James Crimando, Michael Fontana, Joseph Sutherland.
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