Jenny Vanseters Email and Phone Number
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Visual Design – Brand Integration – Digital Marketing – Product UI UXI’m a Design Director with deep expertise across branding, digital marketing and product development. I have extensive experience in B2B SaaS technology—leveraging visual design, marketing strategy, and product development with the end goal of creating memorable customer experiences that drive brand loyalty, lead generation, and revenue growth. EXPERTISE-Brand design and development, visual design systems, logo design, web design, digital and print design-Product design and development, UI UX-Brand strategy, brand building and brand management-Digital marketing strategy, multi-channel campaign management, marketing research and analytics-Partnering with executives, business owners and leadership teams-Building and leading Creative and Marketing teamsSkilled in hiring the right talent into the right roles, I’ve built several functional departments (processes, procedure, policy) and teams. My leadership style is supportive and hands-on. Adapting to each project, situation and environment as needed, I flex easily between coaching and leading a team or creative/marketing agency and being the team.I believe in the team mentality – it takes a village – a collection of expert knowledge coming together to achieve something of value. I empower my teams to become SMEs in their roles, to truly understand the industry in which we serve. Reaching across organizational boundaries, my team and I cultivate cross-functional collaboration and engagement and set new standards for success. As a cohesive, aligned team, we work together to shatter expectations and move our company forward.Skills: Brand Systems + Strategy, Budgets + Resource Allocations, Campaigns + Content Creation, Creative Briefs, Creative Direction, Cross-team Collaboration, Digital + Print Design, Events Virtual + In-person, Problem Solving, Product Development, Project Management, Quality Stewardship, Storytelling + Messaging, Talent Vetting + Hiring, Team Leadership + Mentorship, UI + UX, Video + Photography Direction
Dhamira
View- Website:
- dhamira.com
- Employees:
- 3
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Design DirectorDhamira Feb 2024 - PresentSanta Barbara, CaDedicated to fostering web and product UI/UX innovation, brand marketing, and building customer trust while integrating brand strategy and creative vision across Dhamira's client projects and internal brand. Our projects span a diverse range of industries, including Healthcare, Finance, and Entrepreneurs. A notable project was the recent design, development, and launch of a new web application for startup Bloomsday Home—an AI-powered solution built to guide homebuyers every step of the way.
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Founder And Creative DirectorAll Caps Marketing Agency Jan 2024 - PresentSanta Barbara, California, United StatesAll Caps Marketing Agency is a brand design and marketing firm, tailored specifically for small to midsize businesses. We are dedicated to helping new or existing SMBs develop holistic and professional brand frameworks and marketing strategies that empower you with clarity and confidence, so you can stand proudly alongside industry leaders and stand out from your competition. -
Creative Director | Designer | ArtistJennyvanseters.Com Jan 2007 - PresentSanta Barbara, California AreaDigital and Print Design. Visit my website at www.jennyvanseters.com to see samples of my design work.
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Senior Art Director, AppfolioAppfolio, Inc. Feb 2022 - Nov 2023Santa Barbara, California, United StatesWith a customer base of 19,000+, AppFolio effectively manages over 7M units and boasts a team of 1800+ employees.- Played a pivotal role in defining & elevating the AppFolio Investment Manager brand as the market leader, propelling it from startup to industry dominance in less than 3 years since the product launch. Earned the product brand notable recognition by securing the top-ranking position for SMB real estate investment software on G2.- Played a strategic role in the remarkable expansion of AppFolio's customer base, increasing it from 100 to over 1,500 by creating a trust-worthy brand that resonates deeply with AppFolio customers. This expansion brought significant revenue growth, soaring from $500K to $16M, and successfully achieved three consecutive months with $1 million in revenue in 2023.- Guided AppFolio Investment Manager through a strategic rename, re-brand, and domain consolidation initiative, harmonizing it with AppFolio Property Manager. This deliberate move aimed to offer audiences improved clarity and a unified brand experience.- Contributed directly to the creation of AppFolio Investment Manager's comprehensive brand kit-of-parts, incorporating creative assets, messaging, and storytelling. This kit was strategically crafted for use in multi-channel campaigns and played a pivotal role in enhancing people's perceptions of the brand, fostering inspiration and encouraging meaningful engagement.- Collaborated with internal art directors, designers, marketing, sales, client services, and product teams to pinpoint customer-centric solutions, fostering the growth of new business.- Efficiently managed the end-to-end process of all creative projects, coordinating with internal and external creative and project management teams. Ensured seamless communication with key stakeholders and department leaders to maintain cohesion throughout the project life-cycle.- Mentored senior and junior designers, boosting their career growth and team productivity. -
Art Director, Appfolio Investment ManagerAppfolio, Inc. Jun 2019 - Feb 2022Santa Barbara, California, United States
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Senior Manager, Creative ServicesAppfolio, Inc. May 2018 - Jun 2019Santa Barbara, California Area
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Art DirectorProcore Technologies Jul 2016 - Apr 2018Carpinteria, CaProcore is a global construction management platform with four product lines designed to connect all stakeholders throughout the construction life-cycle.. Procore boasts 10,000+ customers, and 1.6+ million users of its products in more than 125 countries, with a dedicated team of 3,500+ employees. - Directed a diverse array of creative marketing assets, including brochures, print/digital ads, social media campaigns, landing pages, and sales collateral, identity systems, educational materials and videos.- Executed and branded Procore's annual "Groundbreak" conference, drawing a crowd of 4,000 attendees.- Translated complex national and international account-based marketing objectives into captivating visuals that resonated with target audiences and drove clicks. - Maintained communication within a 100+ member marketing team for goal alignment.- Managed simultaneous print and digital campaigns, ensuring flawless execution in a dynamic setting.- Boosted online presence via strategic management of company website and niche microsites.- Orchestrated swift collaborations with varied team stakeholders at fast-growing Procore.- Expanded brand visibility via specialized campaigns with Mike Rowe and NASCAR.- Enhanced junior and senior designers' skills through guidance and mentorship. -
Creative DirectorDaysaver Jun 2015 - Apr 2018Seattle, Washington, United StatesSeattle-based start-up Daysaver pioneered cutting-edge technology that seamlessly integrates health care appointments into a patient’s personal calendar through Outlook, Google Calendar, or iCloud Calendar. This innovation significantly reduced the administrative time and costs associated with appointment scheduling. Daysaver achieved notable success by securing over $1.4 million in funding.- Spearheaded creative direction at Daysaver, a Seattle-based tech startup specializing in advanced time-management and calendaring platforms specifically tailored for the healthcare sector.- Cultivated a cutting-edge platform enriched with real-time scheduling capabilities and embedded intelligence.- Produced interactive practical wireframes for demonstrations and detailed use cases, effectively communicating product functionality to diverse stakeholders.- Designed interactive and visually appealing user interfaces for both web and mobile devices, significantly enhancing overall user experience.- Collaborated extensively with lead architecture team to meticulously align design elements with technical requirements, ensuring seamless integration.- Orchestrated the strategic development and maintenance of the company's print and online brand to ensure consistent messaging across all channels.
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Design DirectorSilverander Communications Feb 2006 - Jun 2015Santa Barbara, CaDuring my tenure, I crafted a diverse portfolio of intricate and thoughtfully designed projects, encompassing both print and digital mediums. These projects catered to clients spanning various industries, including retail, publishing, wholesale/direct sales, manufacturing, education, and professional services.
Jenny Vanseters Skills
Jenny Vanseters Education Details
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Graphic Design/Advertising Design -
Northampton County Community CollegeFine Arts
Frequently Asked Questions about Jenny Vanseters
What company does Jenny Vanseters work for?
Jenny Vanseters works for Dhamira
What is Jenny Vanseters's role at the current company?
Jenny Vanseters's current role is Design/Creative Director | Brand Marketing | Product Design.
What is Jenny Vanseters's email address?
Jenny Vanseters's email address is je****@****lio.com
What is Jenny Vanseters's direct phone number?
Jenny Vanseters's direct phone number is +180589*****
What schools did Jenny Vanseters attend?
Jenny Vanseters attended Stockton University, Northampton County Community College.
What are some of Jenny Vanseters's interests?
Jenny Vanseters has interest in Animal Welfare, Education, Arts And Culture, Environment.
What skills is Jenny Vanseters known for?
Jenny Vanseters has skills like Graphic Design, Brochures, Web Design, Logo Design, Typography, Catalogs, Graphics, Direct Mail, Creative Direction, Book Covers, Corporate Identity, Marketing.
Who are Jenny Vanseters's colleagues?
Jenny Vanseters's colleagues are Shruti Mishra, Keti Zazarashvili, Luis Naveda.
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