Crafted messaging and communication strategy for Field Day's products and services, while defining a unique brand positioning.Executed a B2B GTM communication strategy alongside business development helping drive 221% in sales growth and 580% increase in LinkedIn page views.Executed email marketing, digital, and social engagement programs while creating custom content including white papers and case studies.Supported investor relationships with quarterly reports and a new pitch deck that helped secure over $1M in investments.

Managed a $3B AM prepared food portfolio setting growth strategies and cost saving initiatives. Lead team that launched innovations including Breakfast Wraps and the Impossible Breakfast Sandwich - which helped drive 6% growth. Spearheaded the product assortment and consumer experience work streams for new store concept between Starbucks and Amazon Go, defining final product assortment and pricing structure.

Founder and Chief Good Guy at The Goodprint. The Goodprint is focused on supporting charities by selling good created with goodness in mind. 20% of all sales goes to support a great charity.

Actively led and manage 3 portfolio of brands from setting annual brand objectives, to executing marketing campaigns through setting the longer term vision for each brand. • Led the development and execution of fully integrated marketing campaigns that drove significant improvement in brand awareness and trial, while landing key differentiating brand positioning messages and aiding in driving brand growth.• Restructured and redefined the ketchup and tomato juice strategy, including incorporating product changes to drive greater profitability and set these segments up for long term growth. • Implemented cross brand shopper marketing programs to drive brand presence and increase brand loyalty while also developing partnership opportunities for in-store promotions and demos.• Grew brand profitability by 427% in 4.5 years by implementing long term growth strategies, driving incremental distribution and adjusting promotional/ trade plans

- Worked hand-in-hand with sales, manufacturing and product development to address growth opportunities and address issues tied product development, packaging, consumer input, and production- Defined the brand positioning for the Red Gold brand and provided support in the development of positioning for the Tuttorosso brand – including managing research initiatives and positioning development- Managed the Redpack brand setting an fiscal year 15 strategy to secure the business- Led and developed innovation for private brand salsa, canned tomatoes, and pasta sauce categories

- Developed a 5 year innovation growth strategy targeting $20MM in growth within 4 years via the introduction of new innovations and strategic renovations to grow the Knorr Hispanic platform- Led internal team in development of 3 innovations launching in 2013 estimated at driving $6MM in incremental revenue and maintaining $12MM in possible business risk - This includes launching the first market innovation in over 5 years- Produced 2 campaigns to support the Knorr Hispanic business, including briefing and leading the development of a TV ad as well as a full 360 degrees digital, in-store and sampling campaign- Developed digital and in-store communication strategies to drive business growth

• Bertolli Sauce Brand Building: strategically deployed $2.3MM in trade funding to support a combination of Every Day Pricing alignment and Promotional activity at key customers that drove market share growth. Results: Drove 50bps in brand Dollar Share growth by partnered with sales teams and adjusting promotional activities to pre-empt select competitor’s promotional events. Organized additional volume driving in-store activities, evaluated and developed partnerships with external brands, produced customer-specific special packs that drove an additional 600K in volume.• Five Brothers brand: launched a super premium brand in less than 1 year. Led a cross-functional team comprised of internal and external resources that secured ingredients, production capabilities, new packaging, distribution, and development of a demo programs. Secured two sale periods worth $0.5MM each, as well as locked in 2 promotions at Costco valued at $8MM in incremental sales for the Ragu brand. • Ragu Brand Building: developed a Hispanic special bi-lingual pack and campaign to grow Ragu’s reach in the West Region. Results: Sold pack and campaign into HEB, attained incremental placement on shelf, and secured 2 promotional events that drove an estimated $0.5MM in incremental sales in 6 months – equating to a 1.7 ROI.• Ragu Brand Development: Led the largest sauce reformulation initiative for a $630MM brand. Cut the traditional Product Development timeline from 2.5yrs to 1 year with the launch of a ‘2 Servings of Veggies’ benefit on 60% of the Ragu portfolio accounting for 80% of the brand’s dollar volume. Results: Drove 2% of incremental growth to the Ragu Old World Style business while improving the formulation to address risks identified in a penalty analysis.

Managede the relaunch of the Lever 200 brand, decoupling it from Vaseline. Also led a blue sky innovation team tied to a water sustainability product.

Led the expansion of Pond's Hispanic Face Care platform with the launch of Clarant B3 -- including in market communication development. Also worked on margin improvement projects to support the core of the business.

Conduct brainstorm session, plan future initiatives, manage day-to-day product launches and interaction with various test, and implementation of new platform for the CapitalOne.com personal card site.

Defined and implemented consumer focus strategy for Upmarket Acquisition; instituted a governance and monitoring process and launched an internal communication plan to support initiatives. Managed the pipeline for new product innovations for Superprime market, including determining technical feasibility, initial concept scoping, risk potential and launch timeframes. Patented eight new product concepts.

Implemented the re-launch of a Multinational program targeting an $800 billion GDV opportunity. Re-branded the solution, market introduction, selling-in to members; and the creation of sales material, research projects and support site for members.