I operate on the crossroads of business strategy and marketing creativity. Available for clients in need of creative strategy, business strategy, propositions, mission statements and consulting for management teams.I'm a high-energy low-profile strategist with a broad experience in marketing, business strategy and creativity. I'm very serious about having fun in a project. I come from Brabant. I snowboard, and mountainbike, I’ve also got a parachute license I never use. I like good music like the Dire Straits. I also like not-so-good music, like Snollebollekes. I'm a firm believer of leading a team by example, using freedom and trust as my main tools. People - however - are never tools.Sometimes strategists make you think in solutions. I think I do that. Sometimes strategists make you think in problems. I hope I don't do that. I also like good beers and good discussions. Preferably combined.In recent years I've co-owned and managed FX Agency, a leading digital agency of 40ish awesome colleagues. I've spoken on congresses. I was VP Marketing at Lightyear. Interim Marketing Director for clients. Interim Strategy Director at agencies. Projects ranged from marketing, brand strategy, innovation, internal comms strategy, team leadership, digital, experiential or other stuff with fancy names. Mainly, I just love finding the right direction. Strategy should be about making sure your efforts lead to success.
Listed skills include Advertising, Copywriting, Concept Development, Photography, and 9 others.