Spandex is one of the world's leading trade suppliers to the sign making, digital and display industries. Representing the leading brands in the industry, Spandex serves over 20,000 customers in more than 15 countries and is continuously introducing the cutting edge in new materials, accessories and equipment.My mission as Director of Pricing and and as a member of the Senior Management Team of the Group is to improve the gross margin rate of 400M € turnover by providing strategies, guidance, tools and procedures across all Spandex subsidiaries worldwide.

I started working at Polynorma, S.A. in 2011 as General Manager reporting to the ownership. It had a turnover of 8MM €. Turnover was 12MM € when we sold the company in 2014 to Spandex Group.From 2014 to 2017 I led the integration of Polynorma and the local subsidiary of Spandex Group in Spain. Spandex Polynorma, the resultant company, is the leading trade supplier to the sign making, digital, display and screenprinting ink industries in Spain.Actual turnover is 20MM €, we serve over 3.000 customers, headcount is +50 people and I report to the CEO of the Group. EBITDA has been doubled since 2014 mainly by operational improvements and sales growth.I'm a Spandex Group shareholder and in September 2017 I've been promoted to a Group-level role as Director of Pricing with the mission to improve the gross margin rate of 300M € turnover.

Sector: Automotive.Reporting to: Ownership.Responsibilities: 14,8MM € P&L. Up to 73 employees. 6 facilities. A franchise network of 7 additional facilities and 150 employees. Sales and Marketing management. Operations management (kpi’s, quality, logistics.) 3,9MM € purchasing annual budget. 150k different SKUs. Work equipment investment.Accomplishments: a 45% gross margin growth in 2009. Up to 94,5% customer satisfaction in 2009.

Sector: Automotive.Reporting to: Managing Director.Responsibilities: 4,5MM € P&L. Up to 33 employees and 2 facilities. A 4 additional facilities and 60 employees franchise network.Accomplishments: 16% sales growth in 2005. 24% gross margin growth in 2005.

Sector: Information Technologies (multimedia, audiovisual, internet and editorial)Reporting to: Managing DirectorMain activities: Marketing and Sales planning, execution, tracking and analysis. P&L responsibilities. New business opportunities prospection. Project negotiation and following up. Team management. Procurement management.Accomplishments: Successful launch of three new technology products. 65 percent sales growth and 30 percent client portfolio diversification in 2000-03. Successful conclusion of a 18MM € project. Exceeded by 10 percent the 2003 sales goal.

Sector: Media (newspaper and internet advertising)Reporting to: Sales ManagerMain activities: Marketing and Sales planning, execution, tracking and analysis. Annual advertising investment and discount agreement negotiation according to company's policies with ad agencies, media agencies and direct clients. Cross-selling actions.Accomplishments: El Periódico de Catalunya online introduction and consolidation. Ad server system analysis and implementation.

Sector: Media (monthly consumer computer magazines)Reporting to: Managing Director and PublisherMain activities: Collaboration on editorial planning. Technical journalist team leader. Product analysis and reviews. Benchmarking articles. CD-ROM edition. Congresses and trade events assistance.Accomplishments: Consolidation in TOP 3 (EGM and OJD) consumer computer magazine category. Product analysis and benchmark Lab development. Successful launch of three new editorial sections.