Perishable Director
CurrentI lead the Fresh Departments at HEB Mexico. Our vision is to be the indisputable leaders in freshness, quality, food safety and innovation in the retail business. My departments include Meat, Seafood, Deli, Hot Deli, Flower Shop, Coffee Shop, Bakery, Specialized Foods, Sushi, Tortillería and Produce. I direct procurement, quality control, marketing, strategic development and execution, budgeting and performance follow up, R&D and pricing strategy. My responsibilities include the development of manufacturing plants for the future growth.