Design & Brand Director
CurrentMy work & hobby became closer to each other — I'll help Muse Group to improve the brand in how products look, work & feel. The company has a portfolio of products for musicians & composers (Ultimate Guitar, MuseScore, Audacity, Audio.com, etc.). Some of them are world leaders, and others are either trying to get there or enrich flagship ones.I believe that a good brand helps business in several ways:— Better user acquisition— Repeat purchases: increase the lifetime of a client with a company (LTV) and get a price premium— A halo effect when launching new products and business lines— Grow shareholder valueMy yearly OKR draft includes all of them. Somewhere it's clear what to do to get an impact. Somewhere we'll start with the discovery phase — is there a noticeable impact at all?To make it happen, we build a tight collaboration of three roles (design, research & copy), different branches of design (product, marketing, brand & communication), and a design system in code. A brand lives in users' minds after they interact with all touchpoints. Thus, a brand image could only form holistically in their heads if brand touchpoints are holistic across the whole customer journey. That's why we put all these roles in one team. There are many smart people already, so my role is about joining their effort around an ambitious vision.
