João Victor Maciel Email & Phone Number

Remote

Focused on driving customer growth and conversion within the Mercantil app through innovative and effective products. Competencies: Strategic vision: Clear and focused vision of the product, aligned with Banco Mercantil's business.Requirements management: Prioritization and refinement of requirements to maximize product value for customers and the bank. Agile development: Creating an agile and collaborative work environment to optimize product development and launch. Data analysis: Using data and metrics to make strategic decisions and continually improve the product. Effective communication: Clear and concise transmission of products with interested areas, such as business, Marketing, Service, Growth, Audit and Compliance teams Achievements: 34% growth in the customer base using the application from 2020 to 2021, from implementation of improvements in registration, access, device authentication and biometrics journeys. 15% reduction in the loss of customers who started registering on the application through improved validation rules in the facial recognition tools used by the application. Reduction in the launch time for new versions of the application from monthly and bimonthly to weekly and biweekly from 2022 to 2023.

Belo Horizonte, Minas Gerais, Brasil

Belo Horizonte, Minas Gerais, Brasil

As a member of the Digital Solutions Management team at Mercantil do Brasil, I contributed significantly to the development of the application and corporate WhatsApp. I highlight my skills in data analysis and process vision in all phases of the project, including process review, strategic definition and performance monitoring of digital channels. My work involved four main steps: Collecting data from various sources, internal and external to the company, using corporate tables, files in formats such as xlsx, csv and txt, as well as integrations with Azure DevOps and some APIs. Understanding of processes related to solutions for digital channels, ranging from systemic integrations to services and business rules, ensuring a complete view of applications. Treatment and analysis of collected data, considering the complexity of the processes, systems and rules involved. Development of panels, visualizations, automations and presentations to align with channel management strategies and other areas of the bank. Furthermore, I had the opportunity to collaborate with Business Management, implementing SSIS routines and integrations to support strategic campaigns, generating value both for customers and for the success of the channel and the institution as a whole.

Rua Rio De Janeiro, 654

I successfully implemented the chatbot on the mobile App and Whatsapp, expanding its presence beyond the website. In collaboration with managers and various teams, I planned and developed personalized service flows for each channel. These decisions were based on analysis of key indicators, reported in Power BI, and market research.Now, as a full member of the MB team, I have taken on new responsibilities in building reports and dashboards. My scope goes beyond Virtual Assistant and includes:Monitoring and approval of the chatbot in customer service channels.Management and maintenance of reports and dashboards in Power BI, using data from SQL Server, IBM Data Studio and Excel.Planning and approval to migrate data from the partner company, responsible for developing the Virtual Assistant, to the bank's internal database.

Belo Horizonte, Minas Gerais

Initially responsible for developing the service flow and content of the bank's Virtual Assistant in HTML, I was gradually able to acquire knowledge with data analysis tools and build the chatbot indicators from the beginning.- Creation of automated and unprecedented institutional reports on the performance of the intelligent virtual assistant (AVI) for the Board of Directors.- Creation of dashboards for semantic and performance monitoring of the Virtual Assistant, with the aim of facilitating the identification of flaws in the service flow.- Creation of dashboards to monitor the derivations of AVI service to human service and their respective KPIs.- Data collection and identification of improvements in chatbot and human chat service flows.

Belo Horizonte, Minas Gerais

Monitor no Colégio Chromos - Unidade Centro- Acompanhamento dos alunos da unidade nas atividades acadêmicas e exames.

Belo Horizonte, Minas Gerais

Estagiário e bolsista em edição, responsável pelos cuidados das mídias sociais da Diretoria de Inovação e Metodologias no Ensino Superior - Prograd GIZ:- Criação e adaptação de conteúdo acadêmico para compartilhamento nas redes sociais- Integração com a equipe de desenvolvimento de identidade visual, participação em projetos e reuniões para definição dos próximos passos e eventos da instituição

Belo Horizonte, Minas Gerais

- Gestão de documentação e controle de estoque da Matriz da Livraria Leitura.- Prática e curso de empreendedorismo concomitante como menor aprendiz no SENAC.

Lato Sensu Postgraduate - Specialization, Management And Development Of Digital Products

Bachelor Of Arts (Ba), English Language And Literature/Letters