• Led global strategy and user experience for B2B and B2C customer acquisition and e-commerce websites.• Managed a web marketing team to support marketing campaigns, product launches, and website maintenance and enhancements. • Directed all content management system (CMS) efforts to create, edit, and publish content, ensuring accuracy and adherence to website and brand guidelines across multiple web properties.• Directed the development and execution of conversion rate optimization (CRO) through on-site A/B testing.• Drove SEO efforts and collaborated with external partners to boost search visibility and lead generation, resulting in a 31% increase in B2C traffic and a 39% boost in engagement YoY.• Increased B2B lead generation by 23% through the development and optimization of landing pages for the ‘Psychology of…” series of eBooks.• Served as the business lead on a critical project to improve the customer experience and create internal efficiencies by designing and building a new global website to replace multiple, independent, regional sites.• Responsible for all site related KPIs, reporting on key metrics and recommending improvements to site navigation and content.

• Responsible for the strategy and overall user experience of the company’s B2B customer acquisition and e-commerce website.• Worked cross-functionally to support product releases, manage site functionality enhancements and bug fixes, and improve site usability.• Supervised a Web Designer responsible for supporting marketing campaign execution, implementing website enhancements and managing site content.• Established, monitored, and reported on website metrics, recommending site, navigation, and content improvements based on analytics analysis.• Managed SEO efforts with internal stakeholders and outside SEO vendors to improve search engine ranking and drive targeted website traffic.

• Managed content development, implementation, and maintenance of the company's B2B customer acquisition and e-commerce website.• Oversaw the content management process including, implementation, QA, approval and publishing. • Acted as Product Owner within the agile development team to shepherd website related projects through the development, QA, and release process.• Monitored all web and marketing campaign metrics and reported on results.• Supported onsite SEO efforts in collaboration with internal stakeholders and outside SEO vendor.

Managed package development from concept through fulfillment for EA Sports branded interactive software in coordination with marketing, creative and production staff. Monitored routing procedures to insure deadlines were met and variances communicated to product and marketing management. Responsible for vendor selection, cost effective production and timely release of promotional merchandise.

Initiate, coordinate and track creative assignments from inception through release to client guaranteeing their exemplary quality. Manage creative team members’ assignments and task availability. Maintain job specifications and timelines for deliverables through various departments and phases. Improve workflow processes and serve as liaison between Creative and Account Executive departments.

Managed an internal production workflow project with a budget of $100,000 to be utilized by the Banana Republic, Gap and Old Navy production departments. Established effective cross-team relationships to identify process redundancies and standardize tools. Interviewed business partners and gathered business requirements. Developed detailed business specifications and researched potential vendor solutions. Successfully completed first phase of project on time and under budget.

Built and managed a team of Operations Managers responsible for website integration and the operational implementation of effective internet and call center reservation programs for Worldres.com's network of partners and destination marketing clients. Successfully identified systemic procedure redundancies and created efficient solutions to streamline cross-functional operational processes. Established and produced internal reporting to track project implementation and production time. Acted as liaison between the business development and web production teams and the system development department.

Lead operations group responsible for supporting all functional teams and ensuring flawless delivery of service to our customers and users. Responsible for hiring, training and motivating a multi-disciplinary staff of 6 employees. Acted as lead liaison between sales and design teams overseeing process of client website creation. Supported the rollout of new products and helped drive strategic objectives including increased page views and revenue. Implemented process improvements and developed annual execution plan and budget for local operations.