Owner and Fractional B2B Marketer for diverse client verticals including start-ups, SaaS, Medical Devices, Manufacturing and Robotics, Online Advertising, and Software Development. - Executed email marketing campaigns, customer and prospect email journeys, and persona segmentations- Administrated and implemented various CRM systems and Marketing Automation software including Salesforce, Pardot, Hubspot, Marketo and Zoho- Planned and managed trade shows, event sponsorships and events including pre-trade show campaigns, socials, roundtables, symposiums and webinars- Implemented and managed SEO, SEM, Adwords, Google Analytics and digital advertising optimization- Crafted data-driven programs for increased adoption and implemented lifecycle marketing strategies including ABM initiatives and lead generation strategies- Directed projects that nurtured and enhance customer relationships- Developed customer stories through case studies, videos, and social media- Collaborated with internal stakeholders, cross-functional teams, creative teams, merchandise vendors, industry KOLs, publications, and trade groups

Managed outbound B2B marketing initiatives for a SaaS dispute resolution platform on a variety of verticals including government and e-commerce. Specialized in content marketing (sales collateral, video, etc), email marketing including Marketo implementation, event planning, webinar management, sales support and enablement and Account Based Marketing

Created and designed sales presentations and collateral for a national sales team that involved collaboration with marketing and executive teams to create messaging and templates, ensuring materials were effective sales tools that adhered to Travelzoo branding guidelines. This also involved analysis of market research, comScore reporting, competitive data and subscriber data to highlight marketshare and craft sales messaging to effectively close business.

Managed outbound B2B marketing initiatives promoting the HarvestMark software • Collaborated with various teams on product positioning and sales strategy to effectively close business with growers, shippers and major retailers across North America• Created sales collateral• Email and customer marketing • Planned and executed strategic client facing events and trade shows • Developed programs to help key customers effectively market their HarvestMark traceability • Utilized Salesforce manage campaigns and sales team reporting as well as ConstantContact for mass email campaigns • Managed SEO initiatives and paid search and display advertising

Managed a range of marketing initiatives for Yahoo! Targeting products including strategy, branding, messaging and sales enablement responsible for driving revenue • Connected product marketing and sales development teams to implement go-to-market plans• Created integrated marketing plans for current products and new product launches to increase product awareness, communicate value proposition and drive revenue• Created presentations, webinars, videos, demos, sales collateral, email marketing campaigns, direct mail campaigns and other tools to support sales and business development, as well as executive presentations for internal and external events. • Produced Yahoo! hosted events and symposiums to educate advertisers on industry trends and Yahoo! solutions • Create content and messaging for external executive presentations• Collaborate on product and company positioning and messaging• Led a large-scale Network rebranding initiative, including market research, analysis and executive recommendations

• Responsible for all marketing support for the BlueLithium/Yahoo! Network sales team nationwide• Created presentations for advertisers and publishers including case study development, custom RFP support and competitive analysis• Produced collateral, videos, corporate website and conference presentations• Assisted in trade show and event management• Managed outside vendors to ensure success of marketing programs• Offered insights into market strategy for key clients and ongoing prospects• Planned outbound prospecting initiatives by indentifying companies in best performing verticals, educated reps on strategic accounts and created related materials to help effectively close business