• Managed and grew product marketing team from 2 to 4 people, and 1 market research analyst.• Executed campaign to generate more "upmarket" deals with analyst campaign that drove 350 net-new leads, and an increase in ASP.• Drove HubSpot CMS revenue to $24,000,000 ARR with install-base marketing campaigns, competitive content, and free tools nurturing strategy.

• Created playbook for internal marketing and enablement with launches, and helped amplify key product announcements like Service Hub, and Free Email & Ads. • Created and executed SSL campaign driving $10.500 MRR within one month of launch.• Managed PMM and team driving Free Email & Ads launch, resulting in 115,000 accounts created and a 60% of paid customers start with a free account.

• Created campaign, content, and sales enablement plays that drove CMS sales attach rate above 30%.• Drove CMS migrations campaign, and accelerated new product adoption with 881 requests within 3 months. • Launched new template marketplace and generated over 650 submissions within 2 months (100% MoM growth).

• Created product adoption campaigns for specific industry verticals and customers, increasing critical feature usage as much as 50%.• Led pricing transition from traditional % of spend, to a subscription-based model, resulting in well-over 100% revenue growth quarterly.• Formed Product Advisory Council (PAC) with strategic customers across core verticalmarkets. Led presentations to PAC around updated pricing, positioning, and feedback around marketing materials.

• Redefined product positioning and relaunched all-new product content helping drive 21% increase in meetings booked with enterprise companies.• Established webinar program for customers with A/B testing and CRO experts helping reduce churn.• Presented at numerous industry and corporate events evangelizing about the SiteSpect brand, A/B Testing, CRO, and digital optimization.• Created competitive intelligence materials for sales to improve win rates across key sales segments.

Acquired by Dyn Inc. May 2013.• Raised $150,000 seed round, and created company branding, positioning, and all enablement materials.• Developed marketing and branding strategy as mobile Business Intelligence solution, and grew traffic from 0 to 15,000 unique visitors with $0 ads budget.• Conducted market research, and analyst interviews to gain awareness for Trendslide.• Created marketing launch campaigns driving over 10,000 app downloads, and over 250,000 search impressions.

• Led product development and launch of all new patient monitor resulting in revenue increase of 30%, and key client acquisition like Brooke Army Medical Center. • Created new product datasheets, videos, product pages, and enablement collateral to establish Draeger as a leader in patient monitoring market.• Conducted pricing research for new patient monitor, and built revenue model with sales based on pricing. Worked with the executive team, and other divisions to gain buy-in and establish pricing for product accessories.• Managed and executed beta test plan for go to market release. Included spearheading formation of beta team, defining key objectives and metrics, training internal and external personnel on product use and features and reporting on key metrics.

Author of Social Media and New Media articles on MediaBullseye.com

Responsible for monitoring and maintaining macroeconomic financial information relating to the print industry, developed analysis of marketing activity and industry trends and reported directly to CEO. Managed email marketing across two major product, and three divisions to ensure compliance with Can Spam Act. • Improved information quality and process by streamlining entry into database. Resulted in 30% better market information.• Managed multiple internal clients with varying project deadlines ensuring that solution was completed and delivered on time.• Spearheaded newsletter creation, and redesign of product announcement emails with a focus on the improvement of click-through rates and website traffic. • Implemented social features campaign within email to encourage clients to share information with colleagues, improved email database by 25%.

Managed all aspects of Telelogic hosted and non-hosted events – seminars, trade shows, conferences, speaking engagements, and webinars. Researched and recommended appropriate level of participation in conferences and trade shows for maximum leverage. Oversaw $100,000 events budget and all support materials and timelines such as project management, the ordering of and management of merchandise inventory, RSVP responses. • Implemented electronic lead capture increasing leads and event participation by 100%.• Developed event analysis system resulting in budget savings of 30%, and increased targeted marketing.• Defined and collected measurement data from webinars, events, mailings, and conferences to define accurate recommendations to senior marketing team.• Developed and presented ‘pre and post show summaries’ which recapped key event metrics and strategically led to improved communication through marketing, product management, and product marketing.• Instituted an email program to target vertical markets (Aerospace, Telecommunications) around event categories, increasing booth traffic by 10%.

Issued new and renewal software licenses to international customers. Managed the customer training program which included updating website and tracking registrations and user group planning and executing events. • Developed model for increased efficiency by using tiered approach to requests, and issued 200% more licenses than prior years.• Implemented and managed customer community forums for improved customer relations. Decreased customer response time by 40%.• Improved user group attendance and participation by assisting in development of leadership council and direction of that council.