Noumena is building the future of finance for freelancers, solopreneurs, and small businesses.I lead Growth for Noumena, a freelancer financing social network built for freelancers by freelancers.

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RBC Ventures is the Royal Bank of Canada's technology and innovation hub focused on developing products for Canadians with the objective of long-term bank conversion.I lead the overall marketing of dipp, a local cashback app, GarbageDay, a home management and waste reminder app, Hatch Funds, an Education Fund, and Prepped, an interview and resume optimization software.My role was focused on developing the go-to-market strategy, paid advertising strategy, and product analytics for a variety of projects.

Ritual was the leading take-out and to-go ordering food tech app in North America.I was responsible for the global advertising budget at Ritual targeting over 50 cities in 5 countries for new user acquisition and activation.As a hyperlocal foodtech app, my acquisition strategies pushed ad networks to the limits in order to bring in profitable local users at scale. Snapchat recognized Ritual as a global leader in Snap Ads through our unique approach to localized advertising and creative design.

I was responsible for conversion rate optimization and activation of new leads into auto insurance customers.Core responsibilities and achievements included bringing in an AB testing framework to the app onboarding experience, developing Cover's product analytics, and email marketing.

Manage the Growth Marketing for Flipp app, North America's leading grocery shopping and flyer app.In my role, I was able to take the Flipp app from 0 to 30MM users managing a $30MM USD ad budget spread across a variety of channels including Facebook, Google, Twitter, National TV, Out of Home, and more.

Managed and optimized all User Acquisition efforts to meet Flipp's user growth goals.

Managed the operational relationship of some of North America's largest retailers ensuring their circulars, flyers, and catalogues were accurately displayed to millions of consumers.