Jennifer Andrews Email & Phone Number

Tampa / Saint Petersburg, Fl, Us

Freelance online marketing and content strategy serving various industries.

Tampa / Saint Petersburg, Fl, Us

- HermanProAV remote Internet Marketing Manager (Herman Electronics) | 2013 - Allergy Doc (Tampa allergist) SEO and SEM campaign management, Joomla support | 2013 - HappyTherapist (Tampa mental health provider) website content for SEO and SEM | 2013 - Onlinedoctornow.com (Tampa medical) SEO, SEM, content, Wordpress support, | 2012 - ProjectorPeople site redesign (AVI-SPL) | 2012 - AVMarketplace site re-introduction (AVI-SPL) | 2011 - Scriptwriting for Dodge Dart product launch (O2CreativeSolutions) | 2012 - Scriptwriting for RAM Laramie Longhorn product launch (O2CreativeSolutions) | 2011 - Created a script for three (3)-minute animations for Johnson & Johnson (Tricycle Studios) | 2010 - Crafted an email member acquisition campaign for the YMCA (Tricycle Studios) | 2009 - Tech content for Numara "Track It" software | 2009 - Scriptwriting for (3) 30-minute videos for Pinch-a-Penny salt-water pools (Tricycle Studios) | 2008

Toronto, Ontario, Ca

Managing marketing engagements for clients and teams in Digital Marketing (PPC), Content Marketing, Web Design, Print Design, Video Production, and working with clients to attain desired, measurable results. Duties include:- Track and manage project deliverables to ensure deadlines, messaging, budget were met - Work with staff and contracted talent to: - Deliver against the project deliverables - Expand opportunities for team and clients- Create/leverage training opportunities on and off the project.- Manage all client interactions

Project Management - Liaise with sales team to plan and develop content, such as use case examples, project references, and training materials, to accelerate sales pipeline opportunities - Assist with website information architecture, including navigation, content, usability, SEO best practicesOnline Marketing- Own website content, maintaining consistent writing style and voice across channels- Drive online traffic to website using site content, blog content, distributed content, site design best practices (SEO), SEM (PPC), social media, and email outlets- Track online campaigns; analyze and optimize campaign message, landing pages, and calls to action; manage budget and optimize spend- Track natural search traffic to analyze trends, improve, and adapt- Manage budget for digital advertising - Provide monthly KPI reports on effectiveness of online marketing channels; metrics to include website conversion rates, ROAS, email open and click rates, lead to sales funnel, etc.- Analyze data to evaluate the effectiveness of content strategy, understand user behavior, and push toward continuous content improvement- Research online opportunities in micro and macro target audiences- Continually review new technologies and assess potential- Develop and manage social media strategy on selected properties (i.e. Twitter, LinkedIn, Instagram, Facebook, Pinterest, etc)Content Marketing- Develop comprehensive content strategy to build community, and brand reputation to establish LumaStream as leader in the LED lighting industry- Partner with subject matter experts to explain technology to clients in easy-to-understand, meaningful manner - Develop stories that highlight customer successes, case studies - Work with vendors to produce multimedia content that furthers online content marketing initiatives - Develop content style guides, content and messaging strategies, best practices and processes; ensure that online content complies with corporate brand standards

Tampa, Florida, Us

− Develop new, robust social media programs for the USF Contemporary Art Museum, USF Public Art Program and Graphicstudio, a university-based atelier engaged in a unique experiment in art and education which has produced print and sculpture work from internationally renowned artists including, Chuck Close, Christian Marclay, James Rosenquist, Alex Katz, Vik Muniz and others− Created and designed strategy for the IRA use of social media outlets such as Twitter, Facebook, Google Places, YouTube, Flickr and new blogs to raise community awareness of three different Institute for Research in Art brands− Implemented website best practice principles covering user interface, search functionality and Web analytics − Researched keywords centered on a retooled SEO strategy to drive traffic to key content− Facebook community-building efforts have resulted in a quadrupled increase of active user interactions and improved attendance to openings and events at USFCAM and Graphicstudio in the broarder student community− Blogs have inceased visibility within USF campus community, with an increase in references withink USF news orgainizations and various campus social media feeds− Flickr, Youtube, USFCAM and Graphicstudio blogs added over 10,000 additional brand views in one year and has become one of the top referrers to the main IRA website− Writing press releases for online PR distribution, scripting radio spots, magazine ad copy, for events and announcments

Hired to increase sales results without increasing online marketing budgetResponsibilities:− Create and implement new marketing strategy for the HermanProAV.com eCommerce website in CPC advertising, Search Engine Optomization (SEO), conversion improvements, content marketing, and site quality control− Remotely project manage a team of contractors, marketing agencies, and staff during the process of implementing a new strategic direction for e-commerce website− Drive new streams of online business by cultivating new customers in the B2B marketplace− Ensure the use of best practices in SEM and SEO with contracted agencies− Interpret analytics (Google Analytics) to turn data into action items for navigation and conversion rate improvements− Expand ‘low funnel’ opportunities by adding shopping engines to mix and reworking targeted PPC advertising(AdWords, Bing) campaigns with a focus on low cost, high value targets to engage a new segment of buyers− Take steps to create a more community based, value added user experience on the HermanProAv.com website by focusing on essential functions like site search, improved navigation, calls to action, engaging content development,with a customer centric focus− Provide client broader education that will help them select the best partners and tools to for success for business goalsAchievements (90 days):− Improved new customer revenue by over 48% YOY− Increased new unique purchases by 27% YOY− Increased overall website traffic by 95% YOY− Lowered Google AdWords CPC costs by 75% YOY− Broadened brand reach by adding multiple shopping outlets to marketing mix while maintaining same tight budget− Introduced client to Google Analytics functions that help them to better understand traffic flow and search on website

Tampa, Fl, Us

Hired as a Marketing Coordinator and promoted to lead marketing strategist and voice for a $40,000,000 a year e-commerce property. Proven success building community, spotting online trends and implementing methods to capitalize, understanding marketing position as responsive to internal sales and customer needs, and encouraging customer engagement and loyalty. Responsibilities:− Promoted to Content Manager for first e-commerce website to sell projectors online− Develop content marketing and digital marketing strategies to support the growth of B2B & B2C e-commerce website− Write original content and curate relevant outside content for blog, newsletters, website− Develop online advertising strategy, social media presence and brand personality− Advocate for customer with content to match customer problems with product solutions− Gain first page results or ad presence on single word keyword (projector/projectors) on all major search properties− Lead SEO strategy, including keyword targeting, link-building, metadata− Manage $1,000,000 online ad campaigns annually − Create and maintain social media presenceAchievements:− Generated $40 Million in annual revenue for 10 consecutive years.− Traffic exceeded 150,000 visitors monthly, with organic traffic consistently outpacing paid for evergreen return− Built and maintained an email database subscriber base of over 100,000 with low attrition and high click rates− Frequent bylines in trade publications; managing editor for blogs, technical reviews, promos and industry news− First in AV industry to engage rich media – video marketing, QVR, podcasts, user generated content− First in AV industry to utilize social media− Pioneers in marketing online, advertised on Google’s beta, we were PriceGrabbers 30th customer, owned single keyword “projector” and “projectors”on every major search property− Google CRT of 11% on single keywords “projector” and “projectors” and in some instances exceeded 15%