Consultant for educational technology companies with a focus on high growth initiatives. Clients range from small start-ups to established companies looking for their next stage of growth or launching new products/markets. Areas of expertise include Marketing, Sales, Customer Retention, and Product Development.Past Clients Include: OrgSync Systems (acquired by iModules Software), Skills Tutor (a division of Houghton Mifflin Harcourt), Learning for Life (a division of the Boy Scouts of America), College Countdown (a division of Sourcebooks Inc.), and Pura Vida Contracting

Developed and executed acquisition marketing strategies for K-12 Math, Science, and ELA curriculum product lines. Directed the creation and deployment of email campaigns for state and national products through Marketo campaigns. Led executives and cross-functional team members through the process of launching of new product lines. Partnered with sales team on new collateral creation, competitive analysis, and revised sales strategies. Helped facilitate the launch of a new Customer Success team.

- Developed and executed marketing strategy to re-launch existing print product line and new digital programs focused on K-8 literacy/science co-curriculum- Generated leads through the design and deployment of weekly email campaigns for each product line- Managed web developer and led the creation of a new Summit K12 website, including e-commerce functionality- Created and trained sales team on new website, collateral, competitive analysis, and sales strategies- Presented over 150 program demonstrations via conferences, webinars, on-site and online sales meetings

2011-12: Led marketing strategy to introduce Sapling Learning's online science homework programs into the high school marketplace, creating brand awareness and exceeding year-one sales goals. Successful performance of new high school division contributed to Sapling Learning's acquisition by Macmillan Publishing in November 2012. 2012-13: Expanded marketing strategy for supplemental science programs while working with product development teams to expand initial homework programs into full science curriculums, including textbooks, ebooks, PowerPoint lessons, study guides, full video lessons, and assessments. 2013-15: Led all marketing efforts to compete against large publishers in statewide textbook adoptions for science in 2013-14, and with a new brand new math curriculum in 2014-15. Traveled to present Sapling Learning in-person to over 200 school districts over 2 years of statewide textbook adoptions.

In January 2007, Providence Equity Partners and MHT Partners together with co-founders completed a recapitalization of Study Island in which Archipelago Learning was created.2007-08: Continued as Marketing Director to grow the marketing department to a team of 10 regional coordinators and specialists. Managed 2 million dollar budget focused on creating demand generation and accelerating growth into new markets and expanding new product lines into all 50 states.2008-09: Promoted to new position as Strategic Partnerships Manager to build relationships and integrate programs with hardware clicker companies including: SMART Technologies, eInstruction/Interwrite, Turning Technologies, Quizdom, and Renaissance Learning. Also developed an initiative to sell branding sponsorships for games within the Study Island program. In November 2009, Archipelago Learning launched a $75 million initial public offering on the NASDAQ under the symbol "ARCL". After the IPO, Archipelago Learning began acquisitions of other companies including Education City and Reading Eggs.2009-10: Promoted to new position of Educator Events Manager to work with Sales and Marketing departments on planning, marketing, conducting, and tracking strategic webinars and online events that introduce Study Island's web-based, educational programs to prospective customers and introduce new Study Island product lines to current customers. Conducted over 300 successful webinars for Study Island product lines and newly acquired product lines.

Initial marketing person at Study Island in 2005. Over three years, built the marketing department into a team of six marketers. Directed all aspects of the marketing department and managed all marketing activities including: targeted and mass level direct mail and email campaigns, paid search management, trade show coordination, formal research projects, competitor analysis, website enhancements, and ROI tracking for all initiatives.