Based on Danish design experience, Poetisk offers minimalistic designs by eliminating unnecessary elements while integrating outstanding Seoul production processes that combine functionality and aesthetics. This approach has led to client successes such as winning the IF Design Award and securing placements in the MoMA Design Store.

- Galaxy wearable design.Samsung mobile / MX (Mobile eXperience) dpt.

- Blockchain / NFT service & device (Detail information is confidential) development lead at 'Samsung C-Lab inside'.- Performing multi-roles of team leading, product managing, and industrial design.

- Galaxy smartphone design.Samsung mobile / MX (Mobile eXperience) dpt.

Participated in Libratone speakers, Samsung IOT products, Crayola accessories, Bubblelab robots, Dotcom coffee shop, Kronaby accessories, Robotics sous vide machine, TADO Thermostat, Leader refrigerator, Serving robot & drone project as an industrial designer.

Explored Scandinavian design and worked on consumers products innovations, from electronics, furniture and interior space design.

Participated in and supported Midea air conditioner, Furusato industry, Katsukura package design project as an industrial design intern.

Explored possibility of AR technology and conducted PinMR™ smart glasses design, AR concept / UI research, exhibition design (Berlin Tech Crunch 2017, MWC 2018, CES 2018), IR presentation document design include PinMR™ technology visuals (3d graphic) as a multi role designer, while studying at university to get a BA degree.

Collaborated with team members (Software engineers, business management, architecture engineers, etc.) to come up a new product using the Samsung’s TRIZ method.Helped develop a next-generation laptop, refrigerator, gear 360, game launcher, car electric parts. The ‘Samsung ATIV9 Always’, 'Samsung ATIV9 Pen' notebook, which planned and developed, was officially released in 2017 and 2018.Designed ‘Smart Mouse S’ with developer and philosophy student. It is a development that can save various documents with one click in the mid-term announcement. It uses Arduino and Windows programming. The hardware was created through 3D modeling and printing.Received the Best Idea Awards at the 7th, 8th Bluehack Hackathon in a Samsung Group. Designed IoT products.

Participated in and supported Lenovo, Haier, LG mobile, CGV 4DPLEX, 3M and SK Telecom project.