Jennifer Wong Email & Phone Number

Sydney, New South Wales, Australia

• Responsible for leading brand strategy for 3 brands across all marketing channels• Managing Shopify stores, optimising for conversion and best practice UX/UI experience• Track and monitor daily performance and key metrics such as MER, CR, CPA, AOV• Owning and executing EDM calendar, campaigns and automation flows in Klaviyo • Monitoring and working closely on Facebook Ads & Google Ads with agency• Developing influencer & affiliate marketing strategy with agency • Managing organic social media strategy across Instagram, Facebook, Tiktok• Overseeing supply chain, stock levels, logistics and collaborating with 3PLs • Product development including sampling, quality control and supplier management• Managing Customer Service team, assisting with complex questions & returns

Sydney, New South Wales, Australia

• Managing four Shopify stores to deliver data-driven sales• Executing product strategy launches across campaign lifecycle• Owning global EDM calendar, campaigns and automation flows in Klaviyo• Managing paid media budget and external agency for Facebook Ads, Google Ads• Working closely with PR agency for influencer send-outs, media coverage & events• Overseeing and growing Rakuten affiliate marketing program• Developing customer insights and customer retention strategies• Monitoring SEO performance and actioning changes as required

Sydney, Australia

• Reporting/analysing paid media (Facebook, Instagram & YouTube) in AU, NZ, US & EU• Managing company LinkedIn and posting appropriate and on-brand content• Outreaching to and managing 80+ influencer collaborations per week• Project managing sales promotions across the business• Drafting media material and managing PR requests• Growing and managing partnership opportunities• Event management

Sydney, Australia

My role primarily consisted of onboarding restaurants post-sales on the Uber Eats platform, during its first year of high growth and launches across AU/NZ.My responsibilities included:• Training 600+ SMB and enterprise restaurant partners (in-person and virtual) • Leading a team to consistently exceed weekly targets, new area launches• Automating the photography booking process for new restaurants in multiple cities • Managing 10 freelance photographers• Creating restaurants' profile for the app with high attention to detail• Liaising with a support team in Manilla

Sydney, Australia

Workyard is a Blackbird Ventures-backed startup and B2B app that connects contractors to sub-contractors for work in the construction industry.My responsibilities included: • Developing and executing online advertising campaigns for user acquisition using Facebook, Instagram and Google Adwords• Testing and measuring key metrics of supply and demand• A/B testing email communication to existing and potential users• Researching new markets, trends and opportunities in Australian & US cities• Managing social media channels, resulting in significant growth in Instagram followers• Generating media interest with start up and technology publications

Sydney, Australia

First Degree PR is a full service, PR agency specialising in financial services and technology.My responsibilities included:• Managing the website, social media channels and SEO to engage potential and existing clients online• Creating the monthly email newsletter of engaging content for a varied audience• Monitoring news, analysing and reporting on client and competitor media coverage. A highlight is achieving 44% growth in positive media coverage for BT Life Insurance in a 6 month period. • Supporting team members in all comms activities for clients, including executing publicity and internal comms strategies• Developing and distributing press releases to targeted media• Assisting with client events

B.A. In Communication (Information & Media)

Activities and Societies: UTS Global Exchange, UTS Touch Football Club

Student Exchange

Education record

Activities and Societies: Athletics Captain (2012)