Jennifer Wong Email & Phone Number

Sydney, New South Wales, Australia

• Responsible for leading brand strategy for 3 brands across all marketing channels
• Managing Shopify stores, optimising for conversion and best practice UX/UI experience
• Track and monitor daily performance and key metrics such as MER, CR, CPA, AOV
• Owning and executing EDM calendar, campaigns and automation flows in Klaviyo
• Monitoring and working closely on Facebook Ads & Google Ads with agency
• Developing influencer & affiliate marketing strategy with agency

Sydney, New South Wales, Australia

• Managing four Shopify stores to deliver data-driven sales
• Executing product strategy launches across campaign lifecycle
• Owning global EDM calendar, campaigns and automation flows in Klaviyo
• Managing paid media budget and external agency for Facebook Ads, Google Ads
• Working closely with PR agency for influencer send-outs, media coverage & events
• Overseeing and growing Rakuten affiliate marketing program

Sydney, Australia

• Reporting/analysing paid media (Facebook, Instagram & YouTube) in AU, NZ, US & EU
• Managing company LinkedIn and posting appropriate and on-brand content
• Outreaching to and managing 80+ influencer collaborations per week
• Project managing sales promotions across the business
• Drafting media material and managing PR requests
• Growing and managing partnership opportunities

Sydney, Australia

• My role primarily consisted of onboarding restaurants post-sales on the Uber Eats platform, during its first year of high growth and launches across AU/NZ.My responsibilities included:
• Training 600+ SMB and enterprise restaurant partners (in-person and virtual)
• Leading a team to consistently exceed weekly targets, new area launches
• Automating the photography booking process for new restaurants in multiple cities
• Managing 10 freelance photographers
• Creating restaurants' profile for the app with high attention to detail

Sydney, Australia

• Workyard is a Blackbird Ventures-backed startup and B2B app that connects contractors to sub-contractors for work in the construction industry.My responsibilities included:
• Developing and executing online advertising campaigns for user acquisition using Facebook, Instagram and Google Adwords
• Testing and measuring key metrics of supply and demand
• A/B testing email communication to existing and potential users
• Researching new markets, trends and opportunities in Australian & US cities
• Managing social media channels, resulting in significant growth in Instagram followers

Sydney, Australia

• First Degree PR is a full service, PR agency specialising in financial services and technology.My responsibilities included:
• Managing the website, social media channels and SEO to engage potential and existing clients online
• Creating the monthly email newsletter of engaging content for a varied audience
• Monitoring news, analysing and reporting on client and competitor media coverage. A highlight is achieving 44% growth in positive media coverage for BT Life Insurance in a 6 month period.
• Supporting team members in all comms activities for clients, including executing publicity and internal comms strategies
• Developing and distributing press releases to targeted media

B.A. In Communication (Information & Media)

Activities and Societies: UTS Global Exchange, UTS Touch Football Club

Student Exchange

Education record

Activities and Societies: Athletics Captain (2012)