Jay Wadhwa Email & Phone Number

• Drive B2C/B2B brand growth through client engagement, project management, and customer value initiatives.• Develop marketing materials, integrate creative and brand tracking, and execute performance marketing strategies.• Formulate plans for company-wide growth in brand management, content development, and marketing/sales funnel conversion.• Manage budgets and accounts strategically, overseeing content strategy, social media management, and ensuring timely delivery while prioritizing customer advocacy.• Identify trends in corporate and startup environments through product adoption analysis.Achievements:• Created integrated, organic, and paid digital and social media content/marketing strategies and coordinated live events for BuiltWorlds, resulting in targeted audience affinity and an increase of 120% in active engagement rate over six months.• Designed and executed ICO brand strategy, product launch, and personalization marketing/sales funnel tactics for Swing-Golf, LLC, raising over $5 million in ICO capital and implementing a pricing strategy for maximum growth. Content creation for marketing.• Assessed B2B/B2C brand awareness/growth strategies for Security First Financial Corp. (SFFC), delivering exceptional results with a call-to-action customer success rate of over 95% for existing SaaS strategies, impacting revenue generation.• Developed organic digital and social media outreach strategies for Books for Babies (non-profit), driving B2B and B2C engagement and generating a 225% increase in revenue growth.

Key accomplishments include:• Spearheaded strategic market initiatives that resulted in a remarkable 7% increase in global market share within just six months through targeted regional campaigns that resonated with local audiences. • Expanded brand presence into two new APAC markets, driving a significant 10% increase in regional revenue by tailoring marketing strategies to meet specific market needs and preferences. • Enhanced customer engagement across digital platforms by an impressive 78% within six months through the refinement of content strategies that aligned with audience interests and behaviors. • Launched four innovative products within six months, achieving a reduction in time-to-market by 10%, which allowed the company to capitalize on emerging trends more swiftly than competitors. • Achieved a notable 15% increase in adoption rates for new products through refined go-to-market strategies that effectively communicated value propositions to target customers. • Established ten new relationships with industry leaders, creating opportunities for three strategic partnerships that expanded the company's influence and reach within the industry. • Increased executive-level network by 20%, contributing to a substantial 12% growth in business opportunities through proactive networking and relationship-building efforts.

Internet, Oo

• Led go-to-market initiatives for Secret Network.• Drove operations, brand, content, workflow, and paid marketing strategies in both digital and traditional channels.• Directed business development efforts, controlled product segmentation, and orchestrated communications.• Crafted effective demand-generation campaigns to identify trends aligning with the company’s SaaS / AI blockchain goals.• Elevated Secret Network through strategic operations, marketing, and communications management.• Focused on positioning Secret Network as a leading blockchain and cryptocurrency SaaS and PaaS player, driving sustainable growth and expanding influence through pipeline generation.Achievements:• Transformed Secret Network, achieving a notable 139% increase in sustained engagement on major social channels (Twitter, Instagram, Facebook, Discord, and Telegram).• Revived the "Secret Agent Program" with digital and rewards initiatives, achieving a 600% engagement/activation rate within the first eight months.• Orchestrated live in-person/digital events, guided booth execution, forged B2B/B2C partnerships, and curated exceptional customer experiences on- and off-site. Introduced rewards programs that maintained over 70% engagement over 12 months.• Engineered ten "ownership" programs incentivizing network participants with SCRT tokens and NFTs based on activation levels. This restructuring led to the formation of ten active working groups, spearheaded by community leaders within Secret Network.

Internet, Oo

• Developed and maintained brand playbook/guidelines for global Network SaaS and PaaS initiatives.• Created and managed brand personas and customer journeys for maximum reach and engagement.• Led a digital marketing team of 10 members.• Planned and executed communication campaigns targeting various audiences, from technical developers to non-blockchain users.• Identified and implemented impactful digital global marketing opportunities across multiple channels.• Collaborated with other projects and contributors for content creation and co-marketing initiatives.• Engaged with the Secret Network community to enhance awareness, engagement, and education.• Supervised internal community operations to engage supportive members.• Expanded Secret Network's brand presence on social media using organic and paid strategies.• Drove global marketing growth and managed local content creators.• Facilitated strategy discussions and actively listened to community feedback.• Coordinated branding exercises, website design, and messaging for new product lines.• Monitored and reported progress on metrics like TVL, user base, engagement, and governance participants.• Collaborated with influencers to expand the Network's audience and reach.• Managed the global marketing team and network leaders as the Foundation's Hiring Manager.

Evanston, Il, Us

Strategically led B2B brand and content marketing, business proposal generation, lead tracking, and overall marketing/creative operations for the organization.• Acquired five new qualified PHARMA clients in Q4 of 2020 through effective business development, event planning, project management, and brand development initiatives. Achieved a remarkable 150% increase in revenue.

Chicago, Il, Us

Championed the revitalization of the brand identity and sales/marketing strategy for a major subscription-based RSN, reaching 4.1M households in four states on two channels. • Revamped the essential subscription-driven RSN brand activation and identity.• Implemented a comprehensive GTM/performance marketing strategy, including loyalty programs.• Engaged 4.1 million households across two channels spanning four states.• Executed a complete network rebrand, covering brand playbook, strategy, and design.• Data, media, market research, and contest management.• Coordinated paid and organic campaigns across traditional, digital, email, print, and social media channels.• Led a team of 15+ and managed a marketing budget of $6 million.Achievements:• Delivered a consistent 15-25% year-over-year P&L growth, increased ratings, and enhanced audience engagement through multi-platform brand architecture pipelines and a new creative services/marketing roadmap.• Innovated grassroots creative marketing initiatives, incorporating on-site live events and digital media content. This resulted in heightened customer affinity, a 230% revenue growth with advertisers, and a 102% expansion of the subscription base.• Accelerated digital marketing KPIs and streamlined search engine marketing strategies, achieving a milestone of 500k organic followers across social media platforms, representing 588% organic growth.• Prioritized talent acquisition, focusing on hands-on training, coaching, and mentorship programs, ensuring a robust learning environment.

New York City, Ny, Us

• Led oversight of creative, branding, media, and marketing functions at NBC 5 Chicago.• Orchestrated the development and implementation of traditional and digital brand content.• Devised marketing growth strategies for two on-air video channels.• Managed marketing campaign strategies for social media platforms.Achievements:• Integrated corporate identity with marketing and branding evolution. Deployed new assets, integrated architecture, and crafted a brand playbook, fortifying the station’s image and success.• Transformed the station’s performance from the #2 spot in viewer engagement to the front-runner and top performer in the local Chicago market through daily creative services management, CTA, and awareness campaigns.• Established organic, guerilla, and paid social media as a critical marketing/sales approach. Generated 625k+ followers through strategic content curation and cross-platform initiatives.

Bristol, Ct, Us

I started my career at ESPN as a digital media consultant. I quickly moved into a full-time leadership role, where I pioneered the brand's next-stage evolution and relaunch of ESPN Classic. I directed the creation of image and topical promotion programs, sales, affiliate, and marketing presentations, and creative assets/graphic effects. I also managed cross-functional marketing and production teams.Some of my notable achievements include:· Achieving a 4X increase in advertising revenues through conceptualizing the award-winning “The Place” ESPN Classic branding campaign. This campaign increased viewer affinity and engagement and facilitated across-the-board ad rate increases.· Winning a National PromaxBDA Award for a co-branded ESPN–Guinness marketing and promotions campaign. This campaign established the group as a high-value internal creative agency and secured additional brand promotions and integrations.· Directly overseeing a team of 5 and managing outside marketing/creative teams.Additional details about my accomplishments:· The “The Place” ESPN Classic branding campaign was a multi-channel campaign that included television, print, digital, and social media. The campaign's main objective was to position ESPN Classic as the “go-to” destination for classic sports programming. The execution was a massive success, resulting in a significant increase in viewership and advertising revenue.· The ESPN–Guinness marketing and promotions campaign was a co-branded campaign that featured a variety of marketing initiatives, including product placement, event sponsorships, and social media promotions. The campaign was a huge success, significantly increasing brand awareness and sales for both ESPN and Guinness.

New York, New York, Us

I was part of a small team responsible for developing and launching the network's creative brand marketing strategy. I reported directly to senior NBC Network and Microsoft management and worked closely with them to develop and establish the brand. I also managed outside brand and creative consultants.In this role, I was responsible for the following:· Conducting market research and analysis to identify target audiences and their needs.· Developing creative concepts and strategies for brand messaging and positioning.· Creating and managing brand assets, including logos, taglines, and marketing materials.· Overseeing the development and execution of marketing campaigns across all channels.Working with outside brand and creative consultants to ensure the brand strategy was executed effectively.I was successful in this role because I have a strong understanding of the marketing process and the ability to work effectively with cross-functional teams. I am also skilled in developing and executing creative marketing campaigns that resonate with target audiences.Here are some of the specific accomplishments that I achieved in this role:· Developed a brand strategy that resulted in a significant increase in brand awareness and engagement.· Created a new tagline that became synonymous with the brand.· Launched a successful marketing campaign that resulted in a significant increase in sales.· Managed a team of outside brand and creative consultants to ensure the brand strategy was executed effectively.