Launched new SaaS solution on Amazon Web Services for accelerated file transfers into and out of cloud storage, helping acquire initial customers including Disney, BBC and Turner.• Launched 1.0 product in just 7 weeks, including comprehensive launch strategy and plan, product positioning along with creation of web content, presentations and competitive intelligence.• Created and delivered sales training presentation, detailed sales guide, cheat sheet and competitive battle card for “best sales training ever.”• Helped steer ongoing demand generation via content creation/marketing – including blogs, industry analyst white paper, ebook, datasheets, brochures, webinars and conferences.• Served as product expert and evangelized new offering in conjunction with sales team.• Spearheaded corporate rebranding via corporate presentation in association with digital agency.

Helped the leader in content marketing best practices and education grow by establishing new online training offering, planning for enhanced web and mobile experiences, and creation of holistic customer knowledge and understanding.• Selected new learning management system and launched new online training program in just 2 months. • Helped team more effectively understand customer activity and profiles by consolidating customer touchpoints from Act-On Marketing Automation and other systems into Salesforce.com CRM and delivering dashboards of customer insight.• Created and implemented digital prioritization framework to ensure that projects with the biggest impact receive required focus and resources.• Researched and selected new web development agency to help deliver optimized mobile experience.• Championed deeper insight into email performance leading to improved mobile email experience and overall deliverability.

Established product and content marketing at best of breed Web Content Management and Customer Experience Management provider helping increase leads by 75% and revenue by 20%.• Led team on product, content and inbound marketing to create a content strategy designed to connect with buyers needs and help drive new business and upgrades.• Steer creation of buyer personas and content including more than 125 blogs and infographics, 4 white papers, 7 datasheets and a TCO calculator in less than 9 months.• Craft and execute launch processes, strategies and plan for 3 releases. Launched new cloud based offering via Amazon Web Services.• Enabled global sales team on 2 quarterly releases, and major annual release, key marketing automation partnership, and competitive battle card.

Help SaaS based recruiting and staffing software leader grow 40% for 2 straight years.• Built and implemented new product launch framework to ensure complete company readiness for new offerings, and to effectively measure product success.• Launched 1.0 mobile offering, new search capabilities, and Microsoft Exchange and Google Apps integration. Launches include comprehensive go to market plans, buyer focused messages, sales tools, web content and collateral, competitive analysis and demos.• Developed new portal for sales tools focused on sales team efficiency and knowledge used by entire company.• Optimized pricing, packaging and sales approach of product editions to help boost average sale price and upsell.

Led all marketing for Flash content creation tool used by more than 1 million designers and developers.• Drove customer focused messaging and marketing collateral for Flash Professional CS5, both as a standalone product and inside Adobe Creative Suite. • Worked tightly with engineering, product management and evangelist to ensure alignment between features and messaging.• Steered outbound communication for launch of new feature to create native iPhone applications using Flash.• Managed and nurtured dedicated community of more than 19,000 fans on Facebook leading to a 10% increase in membership in just 5 months.

Planned Palm’s developer resources for new mobile operating system and devices.• Orchestrated creation and delivery of web sites for early product feedback and outbound communication, leveraging wikis, blogs, forums, RSS and Google search, with initial efforts yielding 500% increase in interest compared to previous offerings.• Facilitated and enhanced technical and business relationships with 25 strategic partners for Palm’s next generation app store. • Led partnership and developer portal integration with digital identity solution provider.• Collaborated across functional marketing team to ensure consistent messages and end user experiences

Led team of 6 to establish new developer site and program and expand the community. • Developed new strategy, brand and program for developers that use Adobe technologies, resulting in the Adobe Developer Connection, a resource for more than 1 million unique visitors.• Augmented technical education and funding for community leadership program, increasing membership by 54%, and touching more than 40,000 customers per quarter.• Managed and grew Adobe Labs to be a key presence in early customer engagement, yielding more than 900,000 downloads of new technologies in 2007.

Coordinated marketing strategy and programs and managed budget across all constituencies.• Created and managed marketing plans and budgets for IT management and developer segments across 3 product lines.• Integrated messaging and communication across product, field and corporate marketing teams.

Led marketing for ColdFusion application server with $35 million in revenue and first release of Rich Internet Application development technology, Macromedia Flex.• Spearheaded campaigns to drive adoption via targeted messaging and outreach. Results include: • 20% clickthrough of cross promotion to Dreamweaver customers • Grew Flex customer base from zero to more than 1000 enterprises in first year. • Steered cross-functional executive committee on product branding and naming.• Orchestrated worldwide product launch and including all product positioning and messaging, product operations, web and marketing content, sales training, and public relations. • Lead marketer for co-funded cooperative marketing alliances with IBM and Sun.

Led marketing team to help grow content management and personalization platform to $20 million product and services revenue in first year of availability.• Developed marketing strategy and implemented lead generation programs.• Trained more than 150 salespeople and partners on product value proposition and selling techniques.