I create and spearhead PR initiatives for clients in consumer technology, AI, and marketing/ad tech.

I provide tailored consultation and strategic support to clients on a contract and project basis, specializing in public relations, communications, and content marketing. My work spans tech campaigns, speaking event outreach, content and email marketing, copywriting, and ghostwriting, with a focus on crafting customized solutions to meet each individual and organization's unique brand goals.

On my first long-term backpacking trip to Southeast Asia, I immersed myself in diverse cultures, landscapes and experiences. This trip also allowed me to sharpen my budgeting, problem-solving, empathy and communication skills at a fast pace.From navigating unfamiliar destinations on a tight budget and finding economical accommodations to discovering authentic local cuisine, I demonstrated resourcefulness and made informed decisions to maximize value in every experience. I also faced challenges that tested my problem-solving skills. Whether it was navigating unfamiliar transportation systems, overcoming language barriers, or adapting to unexpected changes, I approached each obstacle with creativity, resilience, and a solution-oriented mindset.This experience has also helped broaden my understanding of global perspectives and enhance my intercultural communication skills. I've not only seen personal growth but have also been equipped with invaluable skills that transcend boundaries. I'm excited to leverage my insights and passion for cultural exchange for future professional contributions.

I took a career break to help my family care for my father, who is a recovering stroke victim. My journey as a caregiver has enabled me to continue strengthening my interpersonal skills in communication, resilience, and empathy.

• Analyzed data to construct compelling media narratives. Created survey questions based on mediatrends and developed annual focused report from large data sets for renowned hiring tech client.• Endeavored in content development, strategy and counsel, liaising data, design, marketing andcontent team collaboration, cross-teams project management and media outreach efforts forvarious global report launches.• Shepherded ideation and implementation of an extensive media outreach and launch plan. o As a result, my team secured 38 unique pieces of global coverage, and 10 live and written executive interviews with publications such as Forbes, Axios, TechTarget, Silicon Valley Business Journal, CoinDesk — among other top-tier and key trade publications — for Hired’s 2022 State of Tech Salaries report.• Conceptualized monthly updated POVs for C-level spokespersons; scheduled and delegatedrecurring calls with executives and other key stakeholders to present and hone messaging fortimeliness.• Collected extensive research, identified pain points and ideated solutions to fuel new businessefforts and meetings with prospective new clients. Established new business proposals andintroductory calls with decisionmakers and business leaders.• Orchestrated award and event speaker submissions for clients. Created, oversaw and submittedselected speaker submissions for CEO of early stage ed tech startup, Candidly, for SXSW 2023 andSXSW EDU 2023.

• Proactively secured, liaised and managed 4 top-tier media interviews for fast-paced startup client within first 4 months of accepting position—including a broadcast interview in Nasdaq TradeTalks, VentureBeat and Forbes.• Attained and organized 17 media opportunities for various clients, stemming from outreach for expeditious announcements, creative projects/campaigns and content objectives within 4 first months—consisting of byline and customer case study placements, executive commentary and interviews, including podcast and video broadcast opportunities.• Organized all media aspects of and administered event support for RSA Conference 2022. Collaborated announcement media relations efforts. Secured, prepped and staffed spokespersons for press interviews prior to and during event. Conducted outreach to, vetted credentials and handled communication efforts for press applicants. Shared weekly updates with client on media results, approved press applicants, among other critical media metrics.• Owned and assisted in creative brainstorming and contribution of visionary ideas to drive development of thought leadership campaigns for clients’ industry surveys, event participation, speaking and awards goals and content creation. Crafted, managed and submitted winning award submission for AI startup, H2O.ai, in Fast Company’s Best Workplaces for Innovators 2022 list.• Supported quarterly client reporting and planning efforts, including creation of slideshow presentations and spreadsheets.

• Supporting executives and managers throughout various client accounts. Daily responsibilities include extensive media monitoring, media outreach, drafting client communications, building media lists and other media and client assets and updating and implementing weekly meeting agenda and action items, activity trackers and KPIs for different accounts.• Penning social media verbiage, assisting with writing for repurposed content and content development.• Creating media briefing materials for client spokespersons and drafting post-briefing communications to the clients and spokespersons.• Researching influencers and securing relationships for influencer campaign/projects, assisting in liaising contracts, work scope and deliverables between influencers and clients.

Supported Marketing & Communications team in media tracking and admin, awards, pitching and media outreach, content writing, event-planning and social media campaigns. Regularly updated online pressroom with media coverage features and highlighted new press releases. Reorganized and maintained extensive databases for sales, marketing and communications assets. Researched and developed relevant award submissions for the company and its business goals.

Wrote features news articles for continual print and web publication. Interviewed individuals for features articles and using information to write and edit features articles to meet publication deadlines.

Reached out to potential new clients and maintained relations and contracts with current ones. Scheduled and sat in at client meetings and staff conferences. Worked with the graphic design team, multimedia productions team, and web development team to facilitate advertisement services purchased by clients and tailor marketing campaigns to clients’ satisfaction. Ran social media advertisements for clients. Managed multiple Instagram accounts and Twitter and Facebook accounts for Ka Leo and Mānoa Now/ UH Student Media by increasing follower count and engagement with the curation of quality content.

Wrote for and assisted with marketing projects. Wrote features articles for print and web publication. Managed aspects of the Manoa Now App, assisted with marketing team. Helped plan events and observed logistics of advertising team.