Growth Marketing Consultant● Lead clients paid media efforts on Meta, Google to drive newsletter growth and revenue● Lead A/B testing to drive higher open rate and click through rate for clients newsletters● Drive growth through content aggregators, partnerships, newsletters, paid media● Increase newsletter subscribers through paid media, sweepstakes and partnerships

Accomplishments• Launched organic partnerships to drive subscriptions with high-profile publishers, celebrities, and influencers to drive over 1K in new subscriber growth. (e.g., Paris Hilton, Sidney Colson, The Gist, Vanity Fair, Rent the Runway)• Launched organic partnerships to drive revenue with high-profile publishers to drive over 10K in revenue(e.g. The Gist, Vanity Fair, Home Edit, Reese's Book Club)• Launched monthly Sweepstakes that brought in over 10K new subscribers • Launched theSkimm on Apple News, Flipboard, Opera News, Yahoo and Microsoft for organic page view growth and to drive revenue through programmatic ADs• Launched partnerships with two publishers (Vanity Fair, Air Mail) to promote ungated content in the Daily Skimm• Increased revenue by 5% through e-commerce partnerships, paid ADs and White-Listing• Lead Paid Media team to drive over 100K subscriptions a month on Meta, Tik Tok, Pinetrerst, SEM• Launched “Ask an Expert” campaign that drove over 100k new subs at a 90% margain CPA• Lead acquisition team to drive down blended CPA by 10% for each newsletter• Increased “good subs” for the Daily Skimm which led to higher engagement• Took over theSkimm's loyalty program and increased engagement, partnerships and Loyalty members by 20%Responsibilities• Work closely with engineering and product teams to help grow theSkimm’s products• Create plans and processes to drive all organic and paid traffic and newsletter subscriptions• Create organic and paid marketing strategies each month based on targeting and creative• Create and execute strategy to grow revenue for theSkimm through partnerships• Work with SEO team to better optimize and create content for each vertical• Drive subscriptions for the Daily Skimm, Skimm Money, and Skimm Your Life newsletters, Skimm Well • Re-imagine theSkimm’s loyalty program to make it more exclusive• Work closely with the Lifecycle team to build SMS strategy and testing plans

Accomplishments• Signed eight of the biggest sportsbooks in the market to drive conversions • Lead activations at NASCAR races to grow NASCAR audience and drive sign ups• Increased sign ups for NASCAR’s Fantasy Live from previous year• Helped increase engagement and re-engagement numbers through collaboration with Enterprise partners • Implemented SMS strategy for PickUp and our publishing partnersResponsibilities• Oversee the affiliate program to drive sign ups to the sportsbook for a cpaWork closely with content team to make relevant props and drive engagement through SEO• Brainstorm creative ways to promote Fantasy Live and betting offers within NASCAR and USA TodayServe as liaison between NASCAR, USA Today and other partners to drive traffic • Send timely SMS messages to users based on breaking news and sporting eventsHelp business development team set up meetings with potential partnersMaintain and build marketplace that includes Fanatics, TRX, Bowlero, CROSSNET

ESPN.COM - Senior Editor, Audience Engagement April 2016—PresentAccomplishments• Work closely with the fantasy product team to drive sign-ups and make sure the fantasy app is running correctly• Part of team that implemented strategy leading to second highest sign-up days in the history of ESPN Fantasy• Lead the daily operations to deliver and increase ESPN’s Fantasy content on the web and App inpartnership with the editorial content group• Led content strategy that drove 9.8 million (up 5%) unique fans to spend 2.4 billion (up 13%) minutes consuming content on Fantasy App in month of September alone.• Consistently rate as one of the top programmers with traffic of up to 3M page-views per story• Identified and executed a plan to distribute breaking news across all of ESPN’s digital platforms, resulting in consistent outperformance of competitor sites• Implemented processes to improve headline creation, resulting in average traffic increases • Collaborated with ESPN’s social group to better deliver content visually, growing traffic on ESPN.com and on the ESPN AppResponsibilities• Work closely with the director of WatchESPN to create new ways to promote ESPN+ content across all ESPN platforms• Make sure the Audience Engagement team has all assets needed to program ESPN+ on ESPN.com/ESPN App• Program ESPN+ shows and original content on ESPN.com/ESPN App• Program stories for ESPN.com’s home page and sport pages• Add timely stories and videos to the ESPN App daily• Monitor numbers in Omniture and Chartbeat to see the stories performing well and adjust ESPN.com’sprogramming accordingly• Work with the sport department leads to set up daily plans for each sport’s page• Oversee programming of the Fantasy app/pages to drives sales and traffic for ESPN’s fantasy games• Update and back-read ESPN’s Sports Calendar, which is read by more than 300,000 users• Build ESPN.com daily newsletter that gets out to more than 200,000 readers

• Manage editorial production for biweekly ESPN The Magazine, averaging 77 editorial pages per issue • Approve and sign off on final layouts before being shipped • Create ladder of each Issue with the Director of Operations through Virtual Publisher • Liaison between the Senior Advertising Production Manager and the entire editorial staff to maintain advertiser adjacencies while keeping editorial integrity • Spearhead ESPN Special Issue Projects, including Fantasy Football and World Cup Issues • Oversee a team of four Editorial Operations Coordinators in the day-to-day operations of Magazine production • Set up and lead daily senior staff meetings and weekly editorial staff meetings

• Organized, tracked and maintained story lists for future print issues • Set and revised streamlined production schedules as needed • Managed workflow of editors and copy editors based on closing times • Enhanced the staff’s knowledge of Adobe In-Design, K4 and any training Disney requires • Troubleshot and fixed any software and hardware problems

• Developed ideas and concepts for video and Magazine • Created PDFs of each issue for archiving purposes • Attached articles and apply text styles using InDesign and K4 • Entered editor and writers editorial changes to the stories after proofing • Assisted ESPN Insider group with posting Magazine stories online