Senior board member of the management team responsible for managing and driving sales from both B2B & B2C across all multi-channel platforms ensuring cost effective distribution and efficient fulfilment of all reservations both off-line and online across all Global markets.Key responsibilities also include day-to-day management of a team of 15 business development managers across international markets driving revenue generation results through the call centre, finalising commercial terms with 3rd party accounts, and executing innovative initiatives to drive new revenue streams.

Promoted to maximising sales across two leading brands in the London and South . Role involves driving both sales and operational excellence whilst delivering consistency across a number of retail outlets.

The Trussell Trust foodbank network works in partnership with local churches and organisations to bring foodbanks to communities across the UK. In a voluntary capacity, the role included collating food, mobilising a team of volunteers on a regular basis to sort, date and delver food which is then distributed in the community. In addition I organised fund raising events to raise money but particularly to build a good stock of food.

Responsible for engaging retail network of 1100 stores in distributing London 2012 Olympic packages through marketing and focused initiatives.

Thomas Cook Group plc is one of the world's leading leisure travel groups with sales of £9.3 billion and 22.1 million customers operating under five geographic segments in 21 countries. The business is supported by 31,000 employees, a fleet of 95 aircraft and a network of over 3,400 owned and franchised travel stores. Promoted in 2005 to develop and lead the newly formed Retail structure in the UK and unlock new opportunities.Delivered significant positive behavioural change programmes leading to a sustained cultural paradigm.Increased year on year revenues growing market share in both Travel and Foreign Exchange markets. Fully supported a Vertically Integrated strategy to drive more in-house products through the retail network.Devised and delivered a Centre of Excellence programme across the retail network markedly improving customers' experience from 75% to 85%.Fully supported CRM strategy by growing e-mail collection from nil to 50% thereby enabling direct marketing initiatives.Reversed the downward trend in the 'Cruise' and 'Schedule Air' segments.Significantly Improved compliance across the retail network from 70% to 90% by communicating needs between the various internal departments.Involved in a number of restructures as a result of a merger consolidating stores in certain towns and increasing retail presence within under represented locations.Presented key sales messages to large audiences during mid-season and annual conferences.

Given a 6 month secondment to experience work at board level following completion of my MBA where the intention was to eventually find a new role within the company. Following this I was offered the role of Head of Sales with a turnover of £1.4BNPrepared documents for Executive Board meetings and senior manager briefings.Managed and co-ordinated activities following on from meetings. Maximised opportunities between different departments within the organisation.Accompanied the CEO on overseas trips seeking new destination growth opportunities.

Promoted to regional sales manager responsible for annual profit of £4m and turning around the performance of 3 regions over the 4 years.Consistently exceeded sales of in-house products and smashed all targets set.Effectively managed costs across the 3 regions.Operated within a framework of compliance protecting customers and minimising the risk to the business.Adapted local marketing tactics to retain, attract, cost manage and expand wallet share of customer base.