Responsible for project management of client and internal facing tasks, leading research of topics most impactful for business outcomes, planning/ leading client strategy discussions, and working with team leads in the content creation of presentations, and developing team growth plans. · Hold overall responsibility for campaign performance against forecasts, optimizing results for continued improvement and providing new ideas and solutions · Lead the day-to-day contact with clients (calls and/or face-to-face) to ensure that campaign management is in line with expectations, providing feedback and advice on how to achieve the best performance· Build relationships with key media partners and technology vendors to deliver the best service and opportunities for our clients· Train and support Digital Marketing Analysts to develop and grow within the team

Responsible for assisting with and presenting new business pitches, fostering growth of team members, developing media plans to achieve client goals, and developing a trusting relationship with current clients to understand business objectives· Develop end-to-end digital advertising strategies, media mix, KPIs, and vendor selection· Work with cross-functional teams including ad operations and activation teams to plan, implement, and improve account performance aligned with client goals and initiatives· Proactively manage relationships with media vendors to maintain strong relationships with preferred and potential business partners· Monitor campaign performance closely to proactively flag issues for the team and work collaboratively to resolve· Stay on top of industry trends, ad products, and consumer behaviors to inform client plans and strategies

· Work closely with directors to onboard the newly won Warner Media business, specifically for the Turner brand portfolio, and implemented process for the future· Write POV’s comparing existing technologies to current technologies with the intention to sell in the new technology to the client· Work across the TBS, TNT, truTV, Cartoon Network, CNN, and Boomerang brands, to plan large national digital plans supporting tune objectives such as Chasing the Cure on TNT and the Perception campaign for Cartoon Network· Building and optimizing campaigns in platform to deliver against goals, leveraging numerous first- and third-party segments· Working under tight turnarounds to RFP marketplace, repurpose deliverables, and deliver to clients for internal meetings to sell into marketing for approval· Working with marketing science team to finalize reporting, and write meaningful insights to drive performance for future initiatives that utilize similar tactics· Promote the growth and development of junior team members to understand the digital landscape and build a strong foundation for their future · Onboarding of newly hired senior members of team to understand the nuances of the account

· Manage day-to-day plan changes/maintenance of media plans.· Assist with RFP’ing media vendors and evaluate publisher capabilities & new opportunities· Analyze and recommend tactical changes to campaigns, to maximize performance.· Client facing in presenting plans to both internal teams Citi clients.· Assist in the analysis of research to develop the objectives, strategies, and tactics.· Work across digital teams for traffic, billing, analytics, ad-serving, finance and outside partners as part of the media management process.· Managed budget on campaigns with allocation of monthly budgets, issuance/revisions of insertion orders, oversight of clients billing and financial reconciliation on a monthly and quarterly basis · Frequently trained/taught junior and senior staff to develop core competencies/processes.· Review industry trades for new sites, innovative and creative ad units and technologies, and competitive information.· Responsible for developing a working knowledge of media relevant to the client’s business. · Manage day-to-day client interactions, expectations, and deliverables.