Jared Waxman

Jared Waxman Email and Phone Number

Growth & Demand Gen Leader
About Jared Waxman

I help companies grow through taking a data-driven approach to uncovering customer insights and reducing risk. My employers have benefited from my analytical approach across such diverse areas as acquisition, product, pricing, partnerships, and web & mobile experiences. A great joy for me is to build and energize teams. I am a proud graduate of the Center for Leadership Studies. Highly effective leaders can seem to be in short-supply. I have been purposeful in mentoring from and modeling those managers of mine over the years who have been able to strike the right balance that allows their teams to develop into leaders themselves. In the many teams I have led, I feel I've gotten closer to that ideal.Beyond building great teams, I am a firm believer that amazing customer experiences lead to businesses that scale organically. In helping companies large and small to grow I always start with listening to the customer, taking an outside-in view of our business, and crafting solutions through zero-based thinking.

Jared Waxman's Current Company Details

Growth & Demand Gen Leader
Jared Waxman Work Experience Details
  • Okta
    Demand Generation
    Okta May 2021 - Apr 2024
    San Francisco, California, Us
    Okta (which acquired Auth0) is a leading provider in the identity and access management sector, offering advanced cloud-based solutions that help organizations securely and efficiently manage user access to applications and systems. I led global campaigns that generated $15M in pipeline, targeting CTOs and CISOs at their organizations through a multi-channel strategy that included content marketing, PR, digital media, virtual events, and integration with field marketing and ABM.
  • Auth0 By Okta
    Director, Growth Marketing
    Auth0 By Okta Dec 2017 - May 2021
    Bellevue, Wa, Us
    Auth0, a global leader in Identity-as-a-Service (IDaaS), provides thousands of enterprise customers with a Universal Identity Platform for their web, mobile, IoT, and internal applications. Its extensible platform seamlessly authenticates and secures more than 1.5B logins per month, making it loved by developers and trusted by global enterprises. Grew through strong Product-Led Growth (PLG) paired with high-impact tops-down enterprise sales motion.
  • Pubnub
    Vp Of Marketing
    Pubnub Aug 2016 - Dec 2017
    San Francisco, California, Us
    PubNub has built out a global data stream network for realtime applications. We serve application developers across diverse verticals such as social/collaboration, IoT, mobile gaming, and more. PubNub delivers critical infrastructure serving 2 trillion transactions a month across the globe for clients such as a Yelp, Athena Health, Freshdesk and Atlassian.
  • Yahoo
    Sr. Director, Growth Marketing
    Yahoo Aug 2014 - Aug 2016
    Sunnyvale, Ca, Us
    Given a very interesting challenge to turn around a B2B business unit (inside a consumer company) with a massive paid SaaS user base, $200M in revenue, but a decade of decline. After market evalutation, I put together a turnaround plan that focused on modernizing our product portfolio through strategic partnerships to quickly launch a new suite of cutting edge offerings for SMBs. Hired a team, closed deals, and put plans into action. Chose to leave after Verizon acquisition.
  • Spot Trender
    Cmo
    Spot Trender Feb 2013 - Sep 2014
    Mountain View, Ca, Us
    Spot Trender is an innovative start-up helping larger brands pre-test their television creative to ensure the message will meet the campaign goals. Helped the company pivot into media research, price & package, re-brand, win early customers, and get PR by powering AdAge's SuperBowl ad coverage. The company is growing rapidly helping major national brands use data to tune their messaging.
  • Legalzoom
    Sr. Director, Ecommerce
    Legalzoom Jul 2012 - Jul 2014
    Mountain View, California, Us
    Legalzoom is the leading disruptor in the online legal services market, backed by Kleiner Perkins. Shared P&L for ecommerce business. Managed team of marketers, developers & designers to completely re-build the website ecommerce platform to be more agile, mobile-first, and MVT-ready. Championed major testing on pricing, packaging, and purchase experience. Led to game-changing increases in revenues and NPS in tests. Oversaw SEO channel to a doubling of traffic.
  • Adobe
    Group Manager, Optimization & Insights
    Adobe Dec 2010 - Jul 2012
    San Jose, Ca, Us
    Adobe.com is the 28th largest U.S. website by traffic with over 1 billion page views per month. Led team of website optimizers, marketing analysts, and developers. Improved digital creative to drive more leads and close sales. Thought leader on building testing culture. Drove development of a marketing data cube.
  • Hitplay
    Vp Marketing
    Hitplay Nov 2009 - Dec 2010
    A leading provider of cutting edge video technology to quickly encode, store and access media across a range of devices. Led customer-driven product innovation. Ran website & email marketing. Tested pricing; dropped churn 10%. Championed partnerships to raise revenues 40%.
  • Intuit
    Sr. Manager, Web Marketing
    Intuit Jul 2006 - Nov 2009
    Mountain View, California, Us
    Intuit’s software and subscription services for small businesses (e.g., QuickBooks, Payroll) are at the core of this $4B business. I was named “Most Innovator Marketer” and earned the CMO’s “Center Stage Award”. Key milestones include testing into a better pricing model, using data to drive the internationalization of our ecommerce cart, and using behavior to drive more profitable, targeted experiences. Drove $20M in incremental revenues.
  • Amazon
    Director, Product Management
    Amazon Jun 1999 - 2001
    Seattle, Wa, Us
    Amazon acquired Alexa. I acted as liaison between the companies, working with Jeff Bezos during the transition. I continued to run Product for Alexa Research as well as advise Amazon business leaders through our deep analysis of trends and behavioral data.
  • Alexa.Com
    Director Of Product Management
    Alexa.Com Jan 1999 - Jun 1999
    San Francisco, California, Us
    Led development of subscription offerings and revenue stream for Alexa. Sold 6 and 7 figure deals to Amazon.com, Microsoft, and ValueClick. Acquired by Amazon.
  • R. B. Webber & Co.
    Research Associate
    R. B. Webber & Co. Aug 1996 - Aug 1998
    Founded by former Boston Consulting Group and McKinsey leaders, busy CEOs and VPs within Silicon Valley's top tech firms turned to this boutique consulting for strategic planning. I advised on product and pricing strategy through primary research and conjoint studies.

Jared Waxman Education Details

  • Yale University
    Yale University
    Psychology Concentration
  • Reforge
    Reforge
    Retention & Activation Series
  • Reforge
    Reforge
    Growth Series

Frequently Asked Questions about Jared Waxman

What is Jared Waxman's role at the current company?

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What schools did Jared Waxman attend?

Jared Waxman attended Yale University, Reforge, Reforge.

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