- Analysing the performance of social media accounts SMM operates, and utilising KPIs of the last 12 months to forecast and develop strategies for the next season.- Collaborating with key figures at Meta, Google and ByteDance, setting targets, and influencing new ways of working to enhance performance across all social media platforms.- Leading content meetings, brainstorming how the team produces and organises upcoming live coverage and any supplementary non-live features to be shown on social media.- As a line manager, I conduct performance reviews and development plans for members of the social media team and am the first response for any queries regarding social media while travelling or on tour.- Advisor on the rebranding of the PSA World Tour to the PSA Squash Tour.

- Clipping linear live sports broadcasts into relevant formats suitable for social media channels such as YouTube, Instagram and TikTok.- Launching accounts for Threads and WhatsApp for the Professional Squash Association and growing presence on Instagram for SQUASHTV, the sport’s host broadcaster.- Filming interviews with professional players for television broadcasts and social media.- Creating, developing, and challenging players to non-sport-related content, such as games and brainteasers, to humanise and get to know the athletes at a personal level.

- Editing squash match highlights for YouTube and the SQUASHTV OTT platform.- Editing VTs and interviews to be broadcast ready on SQUASHTV’s world feed (acquired by TNT Sports, Sky Sports NZ, On Sport, SuperSport and more).- Providing relief for the TV director and replay operator during live broadcasts.

- Assistant to TV Engineers when setting up and rigging broadcast equipment.- Logging, clipping, and highlighting moments during live broadcasts and conducting closed captioning and metadata entries.- Maintenance of the SQUASHTV video archive.

- Sold customers mobile phone contracts and insuranceproducts.- Provided technical support and advice to customers for mobile phones andbroadband services.