True Influence is a data-driven technology company that connects you with your next customer. We expertly leverage data, technology and content to drive high-impact marketing campaigns and share detailed data insight to help you win new business – fast.

Rooted in the painted Arizona desert, we strive to delight our clients by delivering excellence using our adaptable and agile approach. We do this while being friendly, honest and sincere. Yes, our skilled professionals will tackle your challenges with a smile. Increase the reach of your sales and marketing team or enhance your customer support operations. Change3 is headquartered in sunny Scottsdale, Arizona, where the company's executive and production staff in the Americas reside. Our… Show more Rooted in the painted Arizona desert, we strive to delight our clients by delivering excellence using our adaptable and agile approach. We do this while being friendly, honest and sincere. Yes, our skilled professionals will tackle your challenges with a smile. Increase the reach of your sales and marketing team or enhance your customer support operations. Change3 is headquartered in sunny Scottsdale, Arizona, where the company's executive and production staff in the Americas reside. Our Americas team is comprised primarily of executive leadership, creative directors, video production managers, developers and content architects. We live in Arizona, Texas, Florida, Argentina and Brazil, while helping clients all over the planet. Show less

Global Account Manager responsible for managing and growing client relationships across multiple services lines. My clients are global technology and communications companies. My expertise centers around Database Integration, Database Content, Database Analytics, Demand Generation and Lead Management - assisting my clients with "Market Intelligence" to drive revenue.

I was brought in by Harte-Hanks to serve as a solutions consultant to the Sales Vice Presidents that owned telecommunications accounts. In this role I have offered advice on how to best sell to telecoms and cable companies, how to incorporate Harte-Hanks data with other external data purchases, how to better populate the Harte-Hanks database to support the telecoms allowing Harte-Hanks a better understanding of how the data is used by telecoms and to provide an understanding of the buying… Show more I was brought in by Harte-Hanks to serve as a solutions consultant to the Sales Vice Presidents that owned telecommunications accounts. In this role I have offered advice on how to best sell to telecoms and cable companies, how to incorporate Harte-Hanks data with other external data purchases, how to better populate the Harte-Hanks database to support the telecoms allowing Harte-Hanks a better understanding of how the data is used by telecoms and to provide an understanding of the buying party's prospective of the Harte-Hanks data as well as all external data. Responsible for managing and growing client relationships across multiple services lines and segments. My clients are global technology and communications companies. My expertise centers around Database Integration, Database Content, Database Analytics, Demand Generation, Lead Management, Direct Mail, social media and email marketing - assisting my clients with "Market Intelligence" to drive revenue. I have also written various internal papers on how telecommunications use of Harte-Hanks data can be used to sell and upsell in the non telecom vertical. Show less

From 2005 to April 2006 I was responsible for business data purchases for Legacy AT&T, after the merger with SBC I was handed the role of SPOC for all business and consumer data purchases owning a budget in excess of 15 million dollars. In this role as a business analyst I was responsible for determining what data various partners and potential partners offer that would be of use in defining our 360 degree view of the customer or potential customer. I analyze the accuracy and actionability of… Show more From 2005 to April 2006 I was responsible for business data purchases for Legacy AT&T, after the merger with SBC I was handed the role of SPOC for all business and consumer data purchases owning a budget in excess of 15 million dollars. In this role as a business analyst I was responsible for determining what data various partners and potential partners offer that would be of use in defining our 360 degree view of the customer or potential customer. I analyze the accuracy and actionability of data and determine its value proposition to our business. If data is determined to be useful, I negotiated terms and price. In this role I have become a subject matter expert in market intelligence for the wireline and wireless marketing in business, consumer and YellowPages. My negotiating skills resulted in a 5 million dollar savings for our business, by integrating AT&T, SBC and Bell South's requirements. I also developed a platform for communicating the value of these resources to my entire organization. I took part in test and implementing the data based on requirements gathered in the analysis of data needs, I was also responsible for making everyone aware of the data we purchase at the corporate level to assure no one is buying the same data at a business unit level. Enterprise Segment Sales Support 2004 - 2005Responsible for data purchases and lead generation programs based on input from offer management and product management to support AT&T's Enterprise Business Market, including both retention and acquisition targets. Through my data purchases and lead programs I directly impacted 37% of the revenue generated by this segment. In this role I was responsible for the design, development, and coordination of lead generation campaigns as well as the DMID program. ROI Analysis post campaign assured the quality of the leads and the fine tuning of the programs. Show less

External Partner Relations SPOC 2005 – 2009 From 2005 to April 2006 I was responsible for business data purchases for Legacy AT&T, after the merger with SBC I was handed the role of SPOC for all business and consumer data purchases. In this role I am responsible for determining what data various partners and potential partners offer that would be of use in defining our 360 degree view of the customer or potential customer. I analyze the accuracy and actionability of data… Show more External Partner Relations SPOC 2005 – 2009 From 2005 to April 2006 I was responsible for business data purchases for Legacy AT&T, after the merger with SBC I was handed the role of SPOC for all business and consumer data purchases. In this role I am responsible for determining what data various partners and potential partners offer that would be of use in defining our 360 degree view of the customer or potential customer. I analyze the accuracy and actionability of data and determine its value proposition to our business. If data is determined to be useful, I negotiated terms and price. In this role I have become a subject matter expert in market intelligence for the wireline and wireless marketing in business, consumer and YellowPages. My negotiating skills resulted in a 5 million dollar savings for our business, by integrating AT&T, SBC and Bell South's requirements. I also developed a platform for communicating the value of these resources to my entire organization. I am also responsible for making everyone aware of the data we purchase at the corporate level to assure no one is buying the same data at a business unit level. Show less

Manager responsible for marketing data purchases and database marketing.

Select Account Sales Support 2003 – 2005Responsible for lead generation programs supporting AT&T's Select Business Market, including both retention and acquisition targets. I supported 400 sales agents, and directly impacted 18% of the 23 billion dollars generated by this segment. In this role I was responsible for the design, development, and coordination of lead gen. campaigns. ROI Analysis post campaign assured the quality of the lead, and fine tuning of the next program.… Show more Select Account Sales Support 2003 – 2005Responsible for lead generation programs supporting AT&T's Select Business Market, including both retention and acquisition targets. I supported 400 sales agents, and directly impacted 18% of the 23 billion dollars generated by this segment. In this role I was responsible for the design, development, and coordination of lead gen. campaigns. ROI Analysis post campaign assured the quality of the lead, and fine tuning of the next program. Also managed the AT&T D&B, Harte Hanks and infoUSA external data relationships.Direct/Indirect Channel Data Base Marketing Manager 1998 – 2003Supported 350 Direct Channel sales associates in the ATT Small Midsize Business organization. This channel has responsibility for selling to the 5 to 75 million-dollar, in Annual Sales Revenue size customer. In 2002 and 2003, the sales agents that I support contributed over 30 million dollars in revenue to the bottom line at ATT. In this role I interact directly with the sales agents, sales managers and the Director of the sales channel. In addition to supporting the Sales Agents, I have the responsibility of identifying external data sources from which additional customer data could be purchased to enhance the marketing programs. Sales agents I have supported have been able to achieve a 104% Growth Rate in All in One Local Revenue and a 70% Growth Rate in Gross Line Sales.While supporting the direct & indirect sales channels I participated in the selection of outbound call centers, script development, lead development and agent training. I eventually took over the lead role in the call center selection process and managed multiple programs that included a Decision Maker Identification Program that was run to support multiple channels. This was a first for AT&T. These programs used both DM and OTM to touch the customer and my DMID program was responsible for a 3.5% growth in customer contacts and a 1.2% growth in sales. Show less