My role of head of marketing and digital initially focused on rebuilding the marketing function, setting strategy, and expanding the operational reach of the marketing team. This moved into supporting big partnerships and driving marketing automation.● Rebuilt and relaunched Satago.com focusing on SEO, leading to an increase of 77% in organic traffic, and a 192% increase in organic subscriptions.● Ran a brand refresh exercise and prepared a new version of Satago.com for launch.● Optimised and built new marketing landing pages, leading to a growth of 267% in accounts registered.● Implemented new working strategies with internal and external key stakeholders to ensure maximum efficiencies within marketing● Built out the strategy for all marketing campaigns, both digital and offline● Worked with the product team for GTM strategies and campaigns on new product launch and enhancement campaigns● Built out a new reporting standard, finding the data, and then creating reports for external partners, executives and peers.

My role as CMO was focused on revenue generation and digital transformation of the client experience. I was responsible for recruiting, leading and mentoring a team of 40 professionals, whilst acting as the subject matter expert and product owner for all technical projects for marketing.● Successfully evolved the marketing to a revenue generating department ● Provided business cases, specifications and UAT documentation for marketing automation and customer experience projects.● Launched automated acquisition funnels, driving client and partner engagement and conversion● Created targeted retention campaigns based on client behaviours, increasing LTV of clients by 30%● Led acquisition and retention campaigns targeting partners, driving a 20% increase in partner numbers, and growing the median value by 15%● End-to-end project evaluation, business casing, prioritization and championing projects for internal and external stakeholders.

I joined Ju Piter to facilitate the launch of 4 new brands and products.● Working with clients to ensure requirements were met with each launch● Building out separate product teams for each product● Leading content and marketing teams to create and promote creative assets● Full budgetary and P&L responsibility for each product● Working in the financial services, influencer, D2C lifestyle products and B2B marketing sectors

I was responsible for the client project management team. Working with both internal and external teams, I would scope, budget and execute technical and marketing projects based on client’s needs.● Helped to grow and scale a blockchain marketing agency● Helped companies raise more than USD700 million through ICOs● Managed end-to-end marketing for blockchain companies, from initial planning to final evaluation● Building and pitching solutions to both potential clients and investors● End-to-end management of project flows● Evaluating project viability, focused on technological, physical and financial feasibility● Creating the name, brand, website and content for multiple projects● Building pitch decks for investors, with financials, competitor analysis and business model● Creating Technical specification documents containing functionality and logic requirements for projects

Starting as marketing employee number 1 at DeltaQuest, I went on to build a 35-member digital team, covering development, design, QA, content, social and marketing teams. At the time of leaving, I had built a digital agency from the ground up.● Drafted and managed the execution of technical specifications● Built each iteration (sprint) to be executed with development teams● Working with development teams using agile methodologies (SCRUM)● Worked with sysadmin and dev teams to create the tech stack for each project.● Direct Management of the design team following UI/UX best practices● Communicating and mediating between in-house teams, external contractors and stakeholders during development stages.● Reporting to C-Level executives and senior stakeholders on project progress● Responsible for the planning and execution of the digital transformation of all digital properties● Creating the project plan for a custom job board platform ● Managing 35 employees across 3 locations including offshore and third-party contractors

DeltaQuest Group operates as an all encompassing consultative facility for our clients’ personal, investment, corporate, legal, accounting and tax planning goals. Over viewing the setup and running marketing campaigns in terms of media, online and e-commerce projects undertaken by DeltaQuest Group. Expert in development, execution and management of marketing projects undertaken, achieving targets and optimizing performance of department. Point of contact for all media, marketing and e-commerce related activity for the company.

My role was to create a reporting standard for the organisation, as well as building a bespoke analytics system for effective client tracking.

My role at SITL encompassed the full management of the company, including ecommerce, marketing, warehousing, purchasing and shipments. We were selling duty free products across global markets, with a focus on the US and the UK.● Doubling monthly revenue above US$2 million● Planning, executing and marketing of 20 e-stores● Managing 50 affiliates, generating around US$250,000 in revenue a month● Building and sending email campaigns that accounted for ~20% of total company revenue● SEO, planning and executing of content strategies.● Building precise reporting for all of the company’s activities.● Dropship management for 3rd parties selling SITL’s products● Ran the supply chain and warehouse operations

● Managing the staff of 50 permanent employees and several temporary staff.● Maintaining stock levels and dealing with suppliers and their representatives with a budget of ZAR 1 million a month.● Drafting of income and expense spreadsheets for the store owner● Doubled the turnover from ZAR 1 million a month to ZAR 2 million a month, within a year