Jessica Ho Email & Phone Number

Commerce, California, Us

Commerce, California, Us

Established the company's first sub-brand of cute trendy plush, PlushGoals. Ideated, designed, developed, and launched its product collections - Wawa the Froggie, Mooshakes, and PlushGoals Planet.

Commerce, California, Us

Commerce, California, Us

• Collaborated with agency partners for field marketing, brand strategy, social media, and advertising to develop creative campaigns• Spearheaded the development of a new brand, Radiant Beauty Ice Cream, through concept testing, designing product packaging and assets, creating a brand bible, and establishing online platforms• Pitched company products to retailers at tradeshows by proactively starting conversations, obtaining over 100 leads for the Director of Sales

• Hired and trained the marketing team to independently manage the company’s five brands such as Revelé, The Curious Creamery, and Radiant Beauty Ice Cream• Developed marketing plans, goals, and objectives across all company brands, executing to ensure agencies, team, and departments exceed outline expectations• Assisted the CEO in managing invoices and expenses, scheduling appointments, communicating with business partners, and performing general office duties

• Led product innovation from concept to launch in two months through conducting concept tests, performing competitive analysis, obtaining consumer feedback, and designing product packaging• Support the Director of Sales in business meetings by preparing presentation materials and discussing marketing opportunities with the retailer• Designed promotional content for media and event use through Sketch and Canva• Developed new product packaging by brainstorming ideas, writing design briefs, and working with freelance designers

• Increased flagship brand’s Instagram following from 2,000 to 20,000 followers in a year through event planning, influencer marketing, and brand partnerships• Designed and maintained company site and three product sites on Shopify, BigCommerce, and Wix, promoting online presence and driving awareness to our products and services• Coordinated logistics for events, such as overseeing the company’s end-to-end participation at Expo West, the largest natural foods convention in the West Coast• Assisted Sr. Director of Marketing and Sales on day-to-day social media initiatives, ideation of creative campaigns, event coordination, and general administrative tasks

• Maintained social media calendar through writing engaging copy, arranging an aesthetic grid, and scheduling posts on Hootsuite• Led monthly photoshoot planning and execution to create content that aligns with brand messaging and aesthetic to be used for brand assets and social media such as Instagram, Facebook, and Twitter• Created monthly social media analytics performance reports to present results and share new findings with upper management• Identified relevant brands and influencers on Instagram and YouTube to form strategic partnerships, leading to increased brand exposure

Us

• Managed and created content for social media account to increase brand awareness and gain followers• Studied lifestyle/fashion blogs to give recommendations to and inform the company of current trends• Modeled footwear to gain the interests of potential buyers and assisted in sales functions at the August 2017 WSA@Magic convention in Las Vegas

Riverside, Ca, Us

• Analyzed emerging markets/economies and consumer behavior with professors from ECNU and IU• Visited ECNU Business Incubator, Shanghai American Chamber of Commerce, Shiseido Vietnam, Vietnam Ceramics Factory to study different business models and markets

• Provided swift and friendly service in a fast-paced environment as a waitress and barista• Handled over $5000 per day as a cashier and recorded daily earnings• Advised upper management on rules to implement and attitudes/behaviors to encourage in the workplace • Trained new employees in restaurant operations, customer service, and the use of Homebase• Created promotional tools to help increase profits during OC and 626 Night Market