Jonathan Weinstock Email & Phone Number

San Francisco, Ca, Us

Denver, Co, Us

Led digital performance marketing across B2B and B2C for the Angi marketplace business. Channels include SEM, Display, Paid Mobile App, Facebook, Partnerships & Affiliates. Responsible for over $300MM+ annual budget and a team of 20 people.o Conceived and led development of technology platform to align Angi Pro network supply with SEM consumer demand generation.o Reduced spend on unmonetizable consumer demand by 40% saving $53 million annually. o Reinvested savings in areas with excess capacity to generate $30 million in incremental revenue annually.o Grew B2B leads to the pro network 23% and improved lead quality in order to drive 7% improvement in CVR from lead to sale.o Partnered with data science to implement 1 year LTV calculations as well as COGs on a per lead basis for B2B marketing.

Oakland, California, Us

New York, Us

Responsible for all subscriber growth and retention marketing across Gwynnie Bee and Haverdash brands. Owned budget allocation across acquisition channel portfolio with annual budgets ranging from $7MM - $20MM. Primary KPIs: subscriber targets, CAC and budget.o Led team of 10 people across performance marketing, retention marketing and organic social.o Drove research into Gwynnie Bee referral behavior as well as hypothesis formation for barriers to growth in the Gwynnie Bee brand.o Conceived and launched Haverdash brand as a result of Gwynnie Bee research. Collaborated with head of brand on MVP product positioning, product pricing and launch audience targeting strategy.o Reduced over-all CAC on Gwynnie Bee by 30% through Google search bid optimization and iterative creative optimization on Facebooko Executed segmentation strategy for Gwynnie Bee acquisition cohorts to understand user engagement and the impact of a free-trial offer on user behavior. Strategy resulted in a shift from free trial offers to paid trial offerso Increased Gwynnie Bee email program subscription rate from .2% to over 1% by mitigating impacts from GMAIL deliverability degradation through IP segmentation and all-text based email content.o Developed up-sell strategy resulting in driving over 10% of the Gwynnie Bee eligible member base upgrading their monthly plan size and increasing ARPU 5% over-all.o Implemented rapid email testing framework to increase testing throughput and concurrently mitigate business risk from rapid change.

Oakland, Ca, Us

Led marketing, finance and analytics teams comprising 8 heads. Worked in tandem with CEO to develop new business strategy to revitalize user growth and spearheaded initiatives to improve throughput, communication and quality of team work products.o Led market assessment and monetization analysis for potential growth strategies including international expansion and video content.o Implemented agile methodology for analytics team resulting in greater throughput.o Drove development of mobile LTV model and executive KPI dashboards.o Improved accuracy and transparency of financial forecasts and monthly close process.o Led initiatives to increase daily email distribution by 50% from 1.1MM to 1.8MM daily recipients.

Oakland, Ca, Us

Built the in-house SEM performance marketing program and grew it from $0 in spend to over $10MM in monthly budget across Ask.com, About.com, Pronto.com, Shop411.com and Pageset.com. Grew Shopping division OIBA by over $5MM through consolidation to increase operating efficiency, overhaul of business strategy and streamlining of existing investments.o Managed teams of 25-50 including marketers, product managers, statisticians and developerso Architected custom technical and analytics systems to manage SEM portfolio with > 25MM keywords and perform daily bid updateso Implemented keyword bid algorithms and loss mitigation rules to optimize profit per keyword leveraging data signals including revenue estimation, keyword context and LP CTR performanceo Successfully transitioned Ask.com’s legacy SEM spend to the in-house program and terminated 2 concurrently competitive agencies in the processo Performed market assessment to determine go-forward strategy for shopping search division including competitive analysis and SWOT analysis resulting in strategic direction for Ask Shopping. o Reduced unprofitable content investment costs on ConsumerSearch.com by 2MM through category profitability analysis and subsequent content investment allocation.o Expanded Ask.com SEM operations to include UK, FR and AU in addition to US.o Developed and implemented new traffic acquisition strategies including content marketing and display to augment SEM programo Utilized A/B testing on ad-copy to improve ad CTR by 25% over legacy ad-copyo Improved site monetization 30% through landing page yield optimizations including page element re-organization and ad unit display.o Incubated and launched multiple products including shop411.com and pageset.com.

New York, Ny, Us

Led a team of three developers working on Pronto’s Enterprise Business Application Suite including Pronto’s Merchant Solution System as well as the Pronto SEM platform. Responsible for management of full life-cycle development.o Integrated with multiple 3rd party APIs including Cybersource, Google Adwords, and Bing Adcenter.o Worked in tandem with product owners to formulate product strategy, generate technical requirements, prioritize initiatives and deliver new feature releases.

Miami Beach, Florida, Us