Customer Relationship Management Analyst
Greater Philadelphia Area
• Supporting Johnson & Johnson brand Salesforce Marketing Cloud email campaigns in the following brands: Tylenol Professional & Consumer, Zyrtec Professional & Consumer, Neutrogena Professional, Aveeno Professional, Listerine Professional, Lactaid Professional, Johnson’s Baby and JNJPediatrics.• Creation and development of assets and data tables used in Johnson & Johnson brand manager monthly & quarterly analytics decks and reports. (Campaign metrics provided to client include Unique/Total Opens, Click-though rate, Unsubscribes, Bounces, Conversions, ROI, Platform Reputation)• Updating and validation of Johnson & Johnson Seedlists, and Data Extensions (10k-100k+ records hosted on SFMC CRM) for all Johnson & Johnson brands and Seed Lists using MS Excel & MS Access• Designing and extraction of SurveyMonkey surveys used in J&J Email campaigns and journeys primarily Zyrtec and Tylenol brands targeting HCP’s and Consumers from every state on a national level. (1 – 25+ questions w/ custom page logic, respondents totaling 100 – 5K+ responses per survey)• Creation and design of Johnson & Johnson email marketing campaigns utilizing Sr CRM provided copy documents and link matrix spreadsheets. SFMC CRM, EOA, UTM Metric Tracking insertion and code manipulation using Notepad++ & Brackets text editor. Image campaign assets developed and created using GNU Image Manipulation Program (GIMP), Adobe Photoshop, and Color Cop software.• Spearheading sales team Ideal Customer Profile client lead generation and acquisition effort targeting companies and key opinion leaders in the Medical Device and BioTech space using automation tools, such as JitBit Macro Recorder, DuxSoup, ScrapeBox, Octoparse, Dexi.io, and various PhantomBuster API’s (LI Activities Extractor, LI Profile Data Scraper, LI Profile URL Scraper, LI Sales Navigator Search) under the supervision of the Senior Director - Strategic Solutions