Commercially helping to inspire, motivate, inform or convince with effective marketing campaigns and visual communications.-EXPERIENCE INCLUDES:> Marketing and advertising – regularly planning, managing and executing high-profile campaigns across multiple channels.> Team leadership – managed and mentored staff through transformational mission, strategic, operational and personnel change.> Client acquisition and retention – communicating, dealing, negotiating and presenting on all levels, from floor staff to c-level executives.> Profit orientation – assigning and handling sales forecasts, cash flow projections, departmental and project budgets, with a strong understanding of financial and accounting terminology.> Operational management – developed policies, procedures and standards for process improvement, increasing company efficiencies and effectiveness. Experienced in managing legal compliance as well as retainer, pricing and supply agreements.> HR management and leadership– implemented PDR (Planning, Development and Review) and internal communication programs to build high-performance teams aligned into a values-based culture. As a result, won top honours for Recommended Employer in the Australian Business Awards (a first for the advertising industry).