Playing a pivotal design role in expanding our sales pipeline through strategic collaboration with diverse customer teams across various geographic locations. By immersing myself in the unique contexts and business priorities of each customer, I was able to craft compelling narratives that resonated deeply with their specific needs and aspirations. This approach not only enhanced the relevance and impact of our sales proposals but also elevated the quality of our overall customer communications. Through these tailored and engaging narratives, we effectively communicated the value of our offerings, forging stronger connections with our clients and opening new avenues for business growth.Applied strong design thinking to create compelling customer narratives within executive sales pitches, proposal presentations, and proposal documents, specifically within a technology and consulting industry context.Collaborated closely with senior leadership and sales teams to shape and develop strategic sales communications.Designed and delivered a range of artefacts, including service blueprints, systems maps, customer journeys, recommendation reports, and handover and implementation briefings.Advised clients and projects on the most appropriate innovation processes or design approaches for the opportunity, based on a strong understanding of human-centred design principles.Collaborated with a diverse multidisciplinary team of practitioners, users, partners, and clients to ensure comprehensive design outcomes.Presented and defended design decisions to a range of project stakeholders, including C-level executives, while maintaining a positive and experimental mindset and leading others through ambiguity towards integrated design outcomes.

Build and scale a new Sydney based CX design team. Included hiring, team development, develop Go To Market strategy and content, new business development.Demonstrated strong leadership in managing a team, fostering growth among team members, and empowering them with clear direction and ownership over their projects.Led and managed all phases of user experience design projects with a focus on CX and human-centered design, contributing to corporate and enterprise-level UX design standards and frameworks.Directed a cross-functional team across stakeholder engagement, user research, prototyping, detailed design, usability testing, and implementation.Headed CX pitches and new business engagements in collaboration with cross-functional teams from creative, sales, account management, data strategy, digital media, and technology teams.Proposed additions and adjustments to projects that contribute to both commercial and creative goals.Produced high-quality user experience design deliverables, such as detailed wireframes, user flows, and prototypes, either from scratch or by completing ongoing projects.Led by example, maintaining meticulous attention to detail and inspiring collaboration through a strong passion for design.

Led the Ignite Design Innovation team at Salesforce APAC, ensuring consistency, adherence to global principles, and innovation, while fostering knowledge creation and sharing.Served as a trusted advisor to C-level customers, guiding them through their digital transformation journey and helping them solve complex design and innovation challenges.Managed and mentored a cross-disciplinary team focused on design, strategy, and research, fostering a culture that encourages experimentation with new technologies, and prioritizing user-centered design principles.Navigated cultural and linguistic differences across the diverse and dynamic APAC region, effectively representing the Ignite brand to both internal and external stakeholders.Played a key role in designing and conducting bespoke innovation engagements, synthesizing insights into defensible visions and frameworks, and facilitating the creation of world-class user experiences.

As Group Design Director, led a team of 34 designers in Sydney, focusing on enhancing craft, quality, and culture through the implementation of a Quality Framework and team project methods.Consistently fostered an inclusive and respectful work environment, embodying Servant Leadership principles, and actively ensuring clear career paths and opportunities for growth for all team members. Directed large-scale customer experience projects for renowned clients such as IKEA, H&M, Nordea, Volvo, and Telstra.Successfully developed and launched a VR app for Velux and a digital customer strategy for Nordea Private Banking, demonstrating expertise in innovative design solutions.

Relocated to Sweden to lead Fjord’s Service Design team, growing its capabilities and building trust with key clients, thus expanding the strategic pipeline of opportunities.Clinched 1st and 2nd Accenture FSI Award for Innovation globally, proving commitment to design excellence and innovative thinking.Secured approval from Accenture to establish a new Fjord satellite studio in Copenhagen after anchoring and building trust with a key client over a six-month period.

Key Responsibilities• Creative lead, responsible for leading a team of designers, clients and third party suppliers across a variety of projects and sectors, both locally and internationally. • Inspire innovative approaches to design, using design thinking methodologies, and creative facilitation techniques for workshops and external design events.• A storyteller – Deliver insights about people and behaviour, both verbally and visually, in a way that generates empathy, emotion, and engagement from the client and design team.• Communicate service concepts, and ideas using methods and tools that illustrate all the components and touch-points of the service.• Hands-on design expert, shaping the concept and seeing it through to detailed design and implementation across a variety of devices and platforms.• Encourage innovative approaches to design techniques, enabling the design team to embrace different angles to a design problem.• Create “focused innovation” that balances the client’s business needs whilst meeting their goal of differentiation.• Create design briefs based on project proposals and client feedback.• Be opinionated and hungry to discuss the design being done within and outside of Fjord.• Integrating ethnographic, contextual types of user research in to a project.• Strong influencing, negotiation and communication skills, both written and verbal.• A strategic perspective on a variety of work.• Natural skills to engage with people at a deep level. Passionate about representing the human perspective in design.