Jennifer Rose Whitney Email & Phone Number

San Jose, Ca, Us

San Jose, California, United States

San Jose, California, Us

Jack-of-all-trades marketer on a lean team. I managed the development of company's first (known) marketing messaging hierarchy, drove and iterated on 1H-2024 marketing planning through several iterations until approval, created the team budget tracker, write and publish gated content, design ads, manage content syndication and follow-on outbound email campaigns, produced the 2024 RSA booth video, create and produce on-demand webinars, manage display and search campaigns. Cross-functionally, I support sales (campaign enablement, ZoomInfo training, Engage Flows, list segmentations, and email templates), channel marketing (pre-event marketing, partner outreach, and joint campaigns), and technology partner marketing (messaging, joint content, slides and advice in conjunction with product marketing).

Tampa, Florida, Us

Provided marketing consulting services for security clients including Edge360 (Surveill, security software) at a public relations agency.

Lake Forest, California, Us

Netwatch Group has multiple BUs, I supported Netwatch NA and its AI surveillance software which delivers smart physical security that never sleeps - serving auto, critical infrastructure, commercial customers among other industries. - Outbound Marketing: Owned the customer journey for multiple verticals from messaging, personas, and content creation, to outbound campaign execution and sales enablement.- Demand-based Campaigns: Achieved average email engagement above B2B tech benchmarks* and marketing acquisition CPL below managed service benchmarks*- Marketing Ops: Deployed Pardot (marketing automation) from scratch; maintained the funnel, scoring, analytics, marketing contribution to pipeline and alignment with sales lead processes

Santa Clara, California, Us

New role post Airspan Networks (CBRS manufacturer) acquisition by Mimosa Networks- End User Marketing: Drove demand for Airspan CBRS & Mimosa portfolios with outbound and customer emails, webinars, events, and training; metrics on par with telecom benchmarks*- Channel Marketing: Managed marketing arm of Mimosa’s channel, including marcomms, relationships, deal reg/co-op/MDF; launched duplicate channel for Airspan post acquisitionMarketing Ops: Managed the Pardot marketing funnel and Salesforce Partner Portal

Santa Clara, California, Us

Mimosa Networks is a wireless manufacturer offering access, backhaul, and client solutions engineered for both point-to-point and point-to-multipoint connections supporting ISPs and organizations in public safety, education, hospitality and more. My core role was driving end-to-end campaign design, implementation and optimization. - Pardot: restructured campaign tracking, implemented data cleaning best practices, built and managed engagement/drip programs- Salesforce: rebuilt the Partner Community in Lightning for Distributors & Resellers, replaced customized processes with configurable elements, fixed lead assignment rules, updated auto response emails from brand and copy perspectives, and conducted a field audit where I collaborated cross-functionally to remove old fields and update pick lists

San Jose, Ca, Us

Quantum Secure was a Physical Identity and Access Management (PIAM) solution provider acquired by HID Global and rolled under the Identity and Access Management BU.- Marcom Program Management: Owned messaging, personas, lead gen, outbound email and sales enablement for aviation, the largest industry segment; achieved CPL 38% cheaper than industry benchmarks*- Cross-functional Ops: Salesforce and Pardot admin, responsible for full funnel analytics supporting both marketing and sales teams

Los Altos, California, Us

Chesapeake Technology is a small family owned company in the geophysical, seafloor mapping space that develops sonar post-processing software for sidescan, sub-bottom and multibeam data.I reported to the President and was responsible for product marketing and marketing communications.- Planned and executed marcom strategy dictated by owners to a very traditional target using a mix of trade show exhibitions, in-person training sessions and videos, print, native advertising and e-newsletters.- Refreshed automated client email communications for accounting and subscription renewals.- Sold the owners on their first corporate rebrand since the company was formed in 1995 and facilitated implementation process.- Planned and executed marketing communications for the SonarWiz 5 product launch.- Built relationships and partnered with domestic and international outside sales reps to support their needs and encourage their focus on the SonarWiz product suite in-territory.- Engaged with hardware manufacturers and collaborated on trade shows, advertising, publicity, and promotions to extend cost and reach.

San Mateo, Ca, Us

KeenPrint was an e-commerce startup that sold web-based storefronts to small - medium sized print shops. I reported to the CEO and VP of Sales and was responsible for corporate and product marketing.- Implemented lead generation campaigns to feed leads to the marketing funnel using PPC, events, and social media. - Managed the marketing automation setup and the marketing funnel (Marketo w/ Salesforce setup) to qualify and nurture leads for the sales team. - A/B tested landing pages, lead capture forms, email copy, layouts and graphics using Optimizely.

San Jose, California, Us

Advertising agency with technology clients, I supported Epson and Samsung Semiconductor.- Account Management: Run weekly client status calls, work with clients to define new projects, write scopes of work and creative briefs with client input; report on client hours, projects and web activity- Project Management: Work closely with strategy, creative and development teams to ensure deliverables are met, communicate client feedback, and minimize scope creep; develop schedules, set mid-project benchmarks, run weekly meetings, QA work and make client presentations- Special projects: Spearheaded creation of internal Changelog Wiki for development team; increases accuracy of estimating project costs and saves an estimated 30% planning time

Los Angeles, California, Us

- Managed Western Region email communications: coordinated with national & regional teams to write stories; edit HTML and deploy e-newsletters

Albany, New York, Us

High-tech economic development agency in New York- Marketing Communications: Managed marketing campaigns – wrote grant proposals & renewal requests winning $175,000 in NYS DOL funding; conducted primary research using surveys to gauge target and set benchmarks; liaison for advertising agency and private and public partners- Communications & Partnerships: Wrote and edited presentations, speeches, media quotes, and reports for C-level team; supported development and maintenance of relationships with partners including technology companies, colleges & universities, and public and private local & state entities»- Social Networking: Pitched concept of social networking to executives, earned approval to form a group to build and launch the organization’s first social networking plan which incorporated Twitter, Facebook and LinkedIn» Project Management: Provided project and event planning support for GLOBALFOUNDRIES on workforce, education, and human resource needs as the company built and opened its $6.3 billion fab» Early Stage Businesses: Collaborated with the Director of the firm’s angel fund and high-tech business incubator on funding requests

Santa Monica, Ca, Us

Largest independent advertising agency in California (at the time). I supported: Honda, Acura, Metro Goldwyn Mayer Studios, Pentax, La-Z-Boy, Kendall-Jackson- Media Strategy Development Research: Compiled & analyzed demographic and psychographic target and media usage data, wrote reports used for campaign strategy development and wrote agency POVs- Optimization & ROI Research: Ran media & statistical marketing mix modeling analyses using Pointlogic software for Honda and Acura models, and new business pitches; collaborated with strategic planning, business development, and digital departments, and external research vendors on major campaign ROI analyses - Cross Media Measurement: Used e-Telmar and Pointlogic to analyze media investments in comparable measures; created new media measures based on available data to calculate project specific metrics such as target loyalty - Digital Dashboard: Designed and maintained a digital dashboard that provided snapshots of online user behavior for the Interactive team, used to guide buyers and for long-term trending.

Santa Monica, Ca, Us

- Honda Account- Media Planning & Buying for Honda Account: Assisted with background research and insertions in local and national newspapers & national magazines- New Business Pitches: Aggregated target market behavioral product & media usage research; planned print & TV buys for Playstation 3, Mandalay Bay (won account), Round Table Pizza

New Hartford, Ny, Us

- Compiled and analyzed secondary research on: industries, target markets and media; designed and updated budget and television ad response reports; proofed collateral

Architecture Design Firm- Restructured the organization's project database system - Coordinated the direct mail campaign

London, England, Gb

- Supported top three sales associates with entire sales process from researching new clients, preparing presentations, and hosting brainstorming/strategy meetings, to creating IOs, and processing make-goods and invoices