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Lead copywriter, editor & content author for QuickBooks.ca and Intuit.ca. I write & edit copy, develop creative strategies, collaborate with visual & interaction design, manage the CMS and onboard freelancers/new hires.• User personas, stories, concept maps & lo-fi flow-framing to develop experiences• Develop, share out, and own online content strategy for Global Small Business• Seek and drive for passion in all copy, working with the customer research group as well as the call centre to derive customer-need insights and keywords; call scripting; lead development of editorial style guide, message maps and ‘message pod’ documentation• Single-handedly lead the development of Web & email best practices documents, with a focus on testing (A/B, MVT) to prove results; write all copy for websites as well as copy for key email campaigns• Co-manage e-commerce optimization activities; recommend activities based on user data

An online reputation manager and marketing service for real estate agents and REALTORS(R) who have lots of happy clients. What-Customers-Say.com gives homebuyers and home sellers a centralized forum to share their experiences with others and help the best agents rise to the top organically. Rate an agent. Find an agent. And, if you are an agent, leverage the power of honest, unbiased customer reviews! Create a profile, list a featured property, get competitive intelligence reports - and more.

Using VOC, analytics, behavior studies, and other data, assess websites for conversion optimization opportunities; develop testing (A/B, MVT) roadmaps; craft recommendations (e.g., wireframes, copy); analyze test results; iterate. Focus on persuasion, engagement/interaction, trust-building, and usability.

I teach professional business writing in the Writing Works program. Writing for the WebFall 2007 - 22 studentsWinter 2008 - 17 studentsBusiness Writing for ResultsWinter 2008 - 8 studentsIn addition to continuing on with "Writing for the Web" courses, I've proposed and had approved the replacement of "Business Writing for Results" with "Creativity in a Corporate World", to start in the fall semester of 2008.