• Direct-to-Consumer subscription based personalized vitamin brand leveraging patented technology to provide the industries most personalized multivitamin• Managed and optimized marketing strategies integrating paid media, paid search, influencers, social media, SEO, email & SMS campaigns to maximize impact and ROI• Successfully introduced new items on Amazon while managing effective PPC strategies to drive business growth and increase brand awareness• Science based approach to sourcing over 100 ingredients from multiple raw material suppliers used in custom formulations with strong knowledge of allowable claims and regulatory• Qualified contract manufacture’s & packaging suppliers, negotiated terms and COGS

• Lead product innovation and digital marketing, driving double digit YOY growth through strategic innovation and marketing strategies• Leveraged unique patented technologies to expand into women's wellness and skincare• Spearheaded the successful launch of multiple new products on Amazon, strategically targeting untapped market segments, generating an impressive 25% incremental revenue for the business• Achieved over 40,000 points of distribution with products sold in Walmart, Target, CVS, Walgreens, Amazon and hundreds of other top FDM retailers • Managed all digital, social and amazon marketing and sales strategies and execution. • Proven experience optimizing product pages and paid ads focusing on effective keywords, SEO, SEM with a track record of high ROAS and great understanding of KPI’s/ analytics.• Owned and managed the P&L and provided detailed forecasting and sales/profit models.• Inventor of unique patented transdermal technology revolutionizing the health and wellness space.

• Head of Innovation and Product Development focused on pain management solutions• Drove significant growth through thoughtful innovation focused on high growth categories and white space opportunities• Successfully launched unique in market products starting in the ideation phase to commercialization• Achieved distribution in the majority of FDM accounts, online and Amazon• Collaborated with Marketing & Operations, CMO's & suppliers to ensure COGS targets and launch timing were met

• Lead Marketing & Innovation, successfully launching dozens of new products. The first to market on several hot trends including vegan protein, gut health, fermentation, superfoods. • Established and substantiated unique claims to drive sales and provide a point of difference in the market • Successfully launched DTC site and managed all Amazon 1P and 3P relationships • Launched 100+ products on Amazon with proven success driving customer acquisition, retention, and growth through effective SEO, listing optimization and PPC management• Managed SEO, Paid, influencers, brand ambassadors, social media, and print advertising• Helped grow the business into a market leading natural products brand sold across thousands of natural and conventional channels

• Lead sales, marketing as well as all US based product innovation for a well recognized natural supplement brand sold across the US, Canada and Internationally• Provided marketable claims, positioning and key selling points to drive off-shelf purchases, increase shelf-presence and placement• Successfully launched several unique products in the market with significant YOY growth including the first vegan protein, prebiotic powder, fermented nutrition, eggshell membrane for joint health, ceramides for skin health,• Helped grow significant distribution and brand awareness with products sold in over 10,000 natural retailers including Whole Foods Market, Sprouts Farmers Market, Krogers, iHerb, Amazon, New Seasons, HEB• Worked closely with Innovation, Marketing, Operations & Sales to ensure success of all new product launches• Beat sales and profitably goals. Increases sales far above industry averages (Source: IRI, SPINS)• Hired & managed a best-in-market team to support our trade partners

• Health & Wellness CPG industry professional with diverse marketing & innovation experience. Focused on growing brands to market leadership through meaningful marketing and innovation strategies, starting from the idea-state to successful, profitable, timely launches driven by unique formulas and compelling points of difference that retailers and consumers alike appreciate and embrace• Amazon sales and marketing expert with extensive knowledge of Seller Central to drive customer acquisition, retention, and growth. Proficient in data analysis, leveraging effective SEO strategies to optimize product listings, enhancing creative assets and A+ content, and executing successful PPC campaigns to drive sales• Highly skilled at identifying market gaps and untapped opportunities on Amazon to conceptualize and launch innovative products. Instrumental in the product development and launch of more than 100 unique items for Amazon, generating multi-million dollars of revenue for owned brands and clients• Experienced product formulator for dietary supplements and powders. Proficient in a wide array of ingredients with thorough understanding of their actions, researched dosages, and potential interactions• Well connected with many US based contract manufacturers and packaging suppliers with experience qualifying the appropriate CMO based on need, negotiating terms, COGS, and meeting aggressive launch timelines• Over 10 years of experience with crafting regulatory compliant claims for supplements and OTC products. Deep knowledge of structure function claims and substantiation for Dietary Supplements pertaining to section 403(r) (6) of the FD&C Act. Experience creating FDA premarket notifications. Proficient at creating FDA compliant nutrition and supplement facts panels• Developed, executed, and optimized marketing strategies for several omnichannel and DTC brands with experience in paid, SEO, email marketing, influencers, social media, affiliate, and print advertising