Jan-Willem Middelburg is a Dutch entrepreneur and author, with a passion for technology and innovation. He is the founder of Cybiant, a global consulting and training firm that specializes in digital transformation, innovation, and emerging technologies. The company was founded in 2019, and now operates all over the world.Jan-Willem is also a prolific author, and his ground-breaking work on service automation and big data has been widely recognized and acclaimed. His Service Automation Framework, published in 2017, has become a definitive guide for organizations looking to streamline their service delivery processes and improve customer satisfaction. His latest book, the Enterprise Big Data Framework, published in 2023, offers a comprehensive approach to managing and leveraging big data for competitive advantage. The methodologies and frameworks from Jan-Willem’s book have been converted into global certifications schemes, which are used by Fortune 500 companies.A pioneer and advocate for the professionalization of automation and big data, Jan-Willem is a frequent keynote speaker and moderator at universities and technology conferences around the world. He also hosts the podcast ‘Big Data Talks’ in which he invites industry leaders to share their perspectives about how data is rapidly changing the world. Jan-Willem holds a Bachelor’s degree in Industrial Engineering, a Master’s in Supply Chain Management from the Rotterdam School of Management, and he is currently pursuing a second Master’s degree in Computer and Information Technology at the University of Pennsylvania.