At Skill Developers, I’m passionate about transforming career potential through innovative IT training. With a background in strategic marketing and a deep understanding of the tech education landscape, I drive initiatives that connect talented individuals with cutting-edge courses and grant-funded opportunities.🌟 What I Do:Strategic Campaigns: Craft and execute marketing strategies to promote our industry-leading IT training programs.Brand Building: Enhance our brand presence and engage with our community through compelling content and dynamic outreach.Partnerships & Growth: Collaborate with industry leaders and stakeholders to expand our reach and impact.🔍 Specialties:Digital Marketing: Leveraging social media, email, and content marketing to drive engagement.Data-Driven Strategies: Using analytics to optimize campaigns and measure success.Career Development: Facilitating connections between learners and the skills they need to thrive in the tech industry.💡 Why Skill Developers? Our mission is to equip IT professionals with the knowledge and skills needed to excel in a rapidly evolving field. Through our grant-funded programs and expert-led courses, we empower individuals to achieve their career goals and make a significant impact in their roles.

Develop and execute strategic marketing programs for local businesses. Leverage comprehensive analytical data to respond to consumer behaviors and trends. Work with outside agencies and vendors; oversee scheduling and advertising administration.▪ Developed digital and social media strategies to achieve a consistent 35% open rate for email campaigns.▪ Exceeded campaign goal by 29% in two months, generating over $30,000 in revenue through creation of promotional graphics.▪ Innovated digital marketing, advertising, lead generation, content, and customer engagement programs to boost revenue.▪ Led a team of 10+ copywriters, graphic designers, and visual merchandising professionals.▪ Collaborated with clients nationwide to devise and implement integrated campaign strategies across various social media platforms.▪ Revamped branding strategy and assets to align with key performance indicators (KPIs).▪ Integrated social platforms with social listening platforms and alerts to implement new campaign strategies.▪ Supervised content production, including written, video, photography, and graphics.▪ Utilized AI for lead generation, outreach programs, and crafted paid social media strategies.▪ Doubled and tripled cumulative sales for clients by pioneering a community event.▪ Coordinated with external agencies and vendors, overseeing scheduling and administration of advertising efforts.

Aug 2013-July 2015Charged with digital and social media marketing and networking for the inbound marketing team. Wrote social media postings and blogs.• Established a community discount program with 24 local businesses, strengthening ties between the college and the community.• Orchestrated the college’s presence at the largest Portuguese Festival Parade in North America, reaching an audience of 200,000.• Developed targeted marketing campaigns for campus programs and events via social media channels and print.• Managed digital and social media accounts; organizing networking events for the marketing team.• Conducted market and demographic research for the college, job fair events, and promotions.• Produced impactful campus literature, packaging, and industry-specific presentations.• Designed and conducted the Interviewing for Success course workshop.• Explored advertising opportunities and prospected workforce development opportunities within a 45-mile radius.• Authored content creation for daily social media postings and blogs.Apr 2017-Oct 2017Contracted for a special project to market potential students and instructors to fill a new cohort from the college's eHealth program. Targeted Southcoast Massachusetts & Rhode Island via Social Media, Google, and Email Campaigns. • Attained 75% enrollment rate• Recruited 2 prospective instructors