John Nash Email & Phone Number

Chico, CA, US

Alameda, CA, US

• Led demand generation and growth marketing. Launched a new eCommerce initiative, expanded the traditional sales funnel, and crafted ABM programs.
• Established the eCommerce conversion funnel and growth strategy resulting in an immediate purchase conversion rate of 2.5% and added an additional 2,400 MQLs per quarter to the pipeline.
• Developed traditional CPL demand generation campaigns that increased MQL rates by 150% in the first quarter, with a 45% SQL rate of these leads.
• Leveraged Marketo and Salesforce to streamline lead nurturing, resulting in a 30% increase in qualified leads within a 6 month timeframe.
• Developed a series of webinars and related content to drive MQLs, with a qualified rate of over 250 leads per webinar.
• Piloted marketing initiatives new to the organization, including LinkedIn conversational marketing, retargeting and display, leading to an incremental increase in MQLs of 15%.

Mclean, VA, US

• Established and built a marketing strategy from scratch for an early-stage (Pre Series A) SaaS startup. Led all growth and marketing efforts, including demand generation, as well as marketing operations including CRM.
• Increased lead flow by 55% by introducing MQLs to the sales funnel and created a new funnel of self-subscribers that went from virtually zero to a sustainable 20% of all first time subscribers.Improved overall LTV of.
• Using CRM marketing tactics, started a nurture and re-engagement program with a MQL rate of 25% and a conversion rate of 5% from existing records or churned customers.
• Began as an individual contributor and through successful return, able to start and run a small team of marketing specialists and designers.
• Established a cadence of webinars and marketing collateral that generated a 10% conversion rate and added an additional 50 leads per event to the MQL pipeline.
• Designed and implemented marketing automation including drip emails, product marketing to existing and churned customers and retargeting efforts, leading to a 3.5% winback rate and an increase in subscription retention.

Chico, California, US

• Spearheaded growth and marketing initiatives for five SaaS products while serving as the senior advisor to the B2C marketing team.
• Launched all marketing efforts from zero and grew to an annual ad budget of $5M across five SaaS platforms with a positive ROI.
• Focused growth efforts on audiences that fit into higher MRR/ARR and LTV cohorts and was able to develop marketing from launch of 2:1 ROAS that grew to a 5:1 ROAS through optimization.
• Managed and coached a team of 5 marketing specialists who executed my growth strategy across platforms and marketing channels.
• Established an automation sequence platform for retargeting and emailing lost leads and churned customers. Through this process I was able to increase overall new customer conversion rate by 3% and increase customer.
• Ran third party partnership efforts to develop and execute co-marketing strategies with an MQL rate of 30%.

Chico, CA, US

• Established a direct-to-consumer (B2C/D2C) eCommerce business, owned and grew all eCommerce B2B sales accounts and launched a SaaS platform. Grew these units to over $15M in annual revenue in under two years.
• Led a team of 16 highly-talented employees across marketing, sales, tech and merchandising.
• Owned the sales and profitability of each business unit and developed forecasts/budgets based on selling curves, market trends and new initiatives.
• Crafted and executed a comprehensive B2C eCommerce strategy encompassing marketing, brand growth, website optimization, and tier one marketplace utilization, resulting in a $5M annual revenue for this business unit.
• Grew a B2B sales team focused on tier one eCommerce business to $10M annual revenue, an increase of 300% in two years.
• Key leader in establishing the product and acquisition framework for the SaaS business and negotiated buying agreements with third party users leading to the successful launch of the application.

• Foundational member of the eCommerce initiative. Launched a custom product B2C website that increased direct-to-consumer revenue from $10k/year to $1.5M/year.
• Launched a full eCommerce program that took the business from an over-the-phone $10k/year B2C service to $1.5M eCommerce business.
• Developed a marketing strategy focused on SEO, email and MQL/SQL handoff as a primary driver to support cost structures, while developing ROI positive paid marketing to incrementally grow traffic and sales.
• Developed and negotiated buying and marketing programs with suppliers that added an additional 10% gross margin to purchases and allocated a supplier-sponsored increase of 5% marketing allowance for every dollar spent.

Chico, CA, US

• Took over a significantly underperforming category and grew sales to over $100M in annual revenue while achieving EBITDA goals.
• Managed and maintained P&Ls for each department within my category. This included establishing profit requirements from the merchandising and marketing teams and creating action items to hit these goals based on trends.
• Managed and developed a team of 12 website merchandisers, marketing specialists, brand managers, and data integrity specialists.
• Developed the merchandising and marketing standards implemented by my team on over 10 eCommerce websites and major marketplaces.
• Increased category gross margin from 11% to 27% by implementing smart pricing and shipping strategies (including price automation), negotiating with freight carriers and optimizing marketing campaigns.
• Grew a category reporting $55M annual revenue to over $100M by implementing best-in-practice strategies in eCommerce marketing, conversion funnels, pricing and website merchandising.