- Led the design system Mobile App Library initiative, overseeing the work of 131 components, and 105 styles from inception to implementation. - Providing leadership to design system team members, contractors and 15 design system contributors (Admirals). Assigning tasks, managing workloads and scheduling sprint deliverables by utilizing product management tools.- Collaborate with cross-functional teams and product leaders to define design system guidelines. - Conduct weekly design demos and critique of system topics with 120 non-design system team attendees in aggregate.- Work closely with developers to ensure seamless integration of design into the development process of components and tools, maintaining design fidelity at 81%.- Champion the adoption of design thinking methodologies within the organization, promoting a user-centered approach to problem solving. Presented in several organization-level meetings and Lunch & Learn sessions, to promote design alignment and consistency.- Provide critical decision making and effective communication in heightened conversations involving senior leadership, product team leadership and development teams, emphasizing empathy and respect to forge strong relationships throughout the organization.- Led training sessions of 120+ designers among 10+ studios on the Consumer Product Design team, introducing them to the design system.- Contributed code to the Github repository writing in React, Javascript, Stitches and CSS.

- Built wireframe prototypes that helped improve development output time, increasing the number of clients we could take on to our workflow by 20%.- Redesigned and developed outdated and heavy Wordpress sites with modern and responsive web views, resulting in an average 3x conversion rate for our customers.- Improved site performance by migrating to a light-weight headless CMS, managed all cross-browser and multi-platform compatibility, and reduced bundle and asset-size leading to an average reduced bounce rate of 25%.- Crafted designs for different web apps to enhance user experience, leading to higher profitability for our clients and an increase in client referrals, generating $30,000 in additional revenue.

● Prepared code and wireframe reviews and offered actionable feedback to developers increasing code quality by 30%● Directed a team of 10 front-end developers to meet project deliverables while adhering to the client and project specifications

- Led design and front-end development team to create a custom social media manager capable of organizing and scheduling tweets while simultaneously managing engagement statistics to improve Lambda’s social engagement on Twitter- Worked with the back-end team to strategically display drafts, scheduled posts and directly post tweets to any account in real time, utilizing Twitter’s API- Designed using Figma, Adobe Illustrator, Adobe Photoshop- Developed using HTML5, CSS, JavaScript, React and SaSS

- Led user experience research and product strategy by conducting user interviews, gathering user feedback and creating user stories, leading to a deeper understanding of the business domain and customer needs.- Guided the team through a product pivot in content curation by wireframing future iterations to improve features based on user feedback.

Wonderful products and people, a fun position that I get to spend learning about my favorite outdoor essentials.

- Contribute to revenue growth by writing and designing proposals for architectural, interior design, project management and construction bids using the Adobe Creative Suite. Develop conference presentation material. - Designed manage company website and social media accounts.

Supervise the marketing and sales team, including all resort services. Tactical planning with experience in hiring, training and motivating top performers. Manage all marketing and event promotion strategies. Develop content for advertisements and work alongside marketing consultants to create annual campaigns. Perform all budget tracking for the department.-Represented the company in live and recorded news stories, locally, regionally and state-wide. -Answered customer's telephone, mail, and in-person inquiries and directed to the appropriate sales area.-Directly communicated with customers for complaints, requests and feedback, represented the company. -Educated customers about our brand to incite excitement about the company's values. -Hired, trained and supervised employees.-Monitor and manage a positive brand image through digital, social media, outdoor and stationary platforms.-Assist in managing annual marketing budget.-Create and organize customer acquisition programs to attract and retain customers. -Utilized marketing design & graphical software including Adobe Photoshop, Illustrator, Lightroom and -Apple iMovie for advertising purposes.-Develop and execute new marketing channels through sustained and acquired partnerships, as well as trade shows.

-Develop, design and build marketing campaigns on social media and web-based channels. -Acquire prospective customers through new target segments, based on demographic customer information. -Analyzing the market for favorable conditions to release products and company information. -Researching and sharing web-based content in related fields on various social platforms to encourage engagement and conversation. -Design, build and maintain marketing campaigns on social media channels. -Built Direct to Consumer (D2C) advertisements for online marketing tools, including analytics.

Improve the brand recognition of the non-profit through newsletters, publications, press release, website HTML, social media, and digital advertising. Campaign for fundraising initiatives, and event planning. Write and submit grant applications. Explore and refine activity on fundraising sites and analytic software.-Develop strategies to publish content that reflects the company image and mission. -Campaign for fundraising initiatives including attending events, event-planning and managing, social media influencing, web-based. -Effectively promote the organization and its events through custom communication programs and content creating. -Identify target market and recognize appropriate marketing tools to serve that target.-Responsible for designing, creating and delivering online marketing to support the growth and expansion of the organization.-Enquire the attendance of local, regional and international medical professionals for the organizational events.-Providing press releases, quarterly.-Managed the organizations website, fundraising sites, grant applications, and marketing analytic softwares.

Manage all social media accounts including blogs, social networking, and forums. Create and send email marketing campaigns to the baseball fan subscription list. Analyze competitors to evaluate the effectiveness of marketing strategy. Plan and negotiate media buys, including print, digital and radio ads. In May 2016, I moved back to Minnesota and continued to work for MLBPAA, meeting with our sales manager to develop a new marketing strategy, including graphically editing photos and content creating.I managed the graphic editing advertisements for our merchandise and was the page admin on all social media accounts for the MLB subsidiary.

Read the Marketing Research course booksCreated and developed class lectures for the professorResearched new research tools to be presented to that semester's studentsStudied the IBM SPSS Statistical Analysis softwareHelped current students with questions regarding the class and assignments.