Jennifer Wooley Email & Phone Number

Smyrna, Ga, Us

Account manager, marketing consultant and planner for six academic units contributing $12 million in revenue to the department’s overall $26 million annual budget.• Developed integrated marketing strategies for more than 50 clients in an effective and strategic fashion by anticipating needs to meet fiscal and enrollment objectives. • Project lead for Professional Education’s renaming and rebranding which included research, touch point analysis, creative concepts and messaging, website re-launch and brand standards.• Developed and published a monthly metrics report to clients and executive management, as well as tracked and analyzed marketing campaigns impact (through analytics, link tagging and call tracking).• Managed more than 125 marketing and communication projects each year (including 132-page print catalog, paid search advertising, email campaigns, Web landing pages, websites, postcards, press releases and flyers).• Spearheaded competitive analysis research that contributed to Georgia Tech’s proposal for a $1.8 million grant awarded in 2012 for a new professional master’s degree.• Generated a new revenue stream by charging clients for marketing conference support.• Increased conference center inquiries by 509% through a lead generation paid search campaign.• Developed 5 direct reports, project teams, agencies and freelancers through science-based positive management strategies.• Spearheaded and developed a team performance metrics system that improved in-market time from 64% to 90%.• Created a comprehensive and interactive on-boarding process for new team members, which has been adopted as the organization’s overall model.

Greater Atlanta Area

Just Us Girls is a Georgia registered nonprofit organization providing mentor programs for preteen and teenage girls.

• Planned and executed a three-day conference with a 15% increase in attendance and a 97% overall satisfaction rating from attendees.• Recruited and negotiated 10 keynote and workshop presenters to speak without incurring speaker fees for the first time in the conference history for a savings of $10,000.• Led a 10-member committee to ensure timely and successful completion of program content, creative concepts, marketing plan and event logistics.• Served as liaison between the committee and UPCEA headquarters and board members, and built a productive working relationship with speakers, sponsors and exhibitors.

Peachtree City, Ga

• Chief operating officer for an $8 million nonprofit organization. Supervised a staff of 20, supported an extensive volunteer force and more than 200 collegiate and alumnae chapters. • Led re-branding efforts to include logo design, tagline and messaging that were implemented across the organization, including a website redesign.• Negotiated the property sale of the previous headquarters in Tucker, Ga., and served on building committee for the current 31,000 square foot headquarters located in Peachtree City, GA.• Developed and implemented marketing materials, as well as public relations materials, for extension/growth opportunities. • Planned, organized and facilitated special events and meetings for membership, including national convention, six annual regional leadership conferences, headquarter dedication and strategic planning meetings.• Continuously established, nurtured and maintained relationships with members through extensive interaction and strong communication skills. Provided in-depth attention and follow-up to ensure client satisfaction.• Traveled throughout United States to facilitate seminars and speeches for up to 500 people and served as organization spokeswoman.

Fort Myers, Fl

• Oversaw operation of a design firm with $3 million annual revenues.• Developed and implemented corporate marketing and public relations plan. • Coordinated scheduling and supervision of 10 employees and 8 subcontractors.• Managed all facets of financial budget, planning and operations.• Supported account executives and assisted in increasing client base through lead generation.

Bachelor Of Arts, Communications And Sociology

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