Jennifer Wooley

Jennifer Wooley Email and Phone Number

Director, Academic Programs and Student Services @ Georgia Tech Professional Education
Smyrna, GA, US
Jennifer Wooley's Location
Smyrna, Georgia, United States, United States
Jennifer Wooley's Contact Details

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About Jennifer Wooley

When I entered professional education nearly 17 years ago, I was hooked. It’s incredibly rewarding to help working professionals take their careers to the next level, whether it’s upskilling, making a slight pivot, or pursuing an entirely different path. As a leader in higher education, I love building, launching, and fine-tuning academic programs that enable talented professionals to make their next goal a reality. If you speak with one of our master’s degree students, you will hear about my approachability and high energy; other leaders I work with would likely mention my strong results and strategic-thinking skills. Members of my team would probably comment on my dedication to them and the students we serve. Data-informed decisions and a marketing background have enabled me to shepherd many certificate and degree concepts from infancy to long-term, self-sustaining programs. As a result, I am the first-ever Director of Professional Master’s Programs for Georgia Tech Professional Education (GTPE). Since assuming this role, the number of online learners that GTPE serves has grown from 1,100 to more than 8,000, in 16 online credit programs. Over the past four years, our largest program’s revenue increased by 60% and its course offerings increased by 68%, while delivering a 1,827% marketing return on investment. In addition, my role expanded to Director, Academic Programs and Student Services, which entails overseeing the operations and enrollment services of Georgia Tech’s online degree programs. Over the years, I’ve received accolades, including University Professional and Continuing Education Association (UPCEA) awards and Georgia Tech’s Entrepreneurship Award. I have also been tapped to speak at conferences, such as the Affordable Degrees-at-Scale Symposium, on topics ranging from scalable student services,. framework to develop an online credential, staffing models.

Jennifer Wooley's Current Company Details
Georgia Tech Professional Education

Georgia Tech Professional Education

View
Director, Academic Programs and Student Services
Smyrna, GA, US
Website:
pe.gatech.edu
Employees:
85
Jennifer Wooley Work Experience Details
  • Georgia Tech Professional Education
    Director, Academic Programs And Student Services
    Georgia Tech Professional Education
    Smyrna, Ga, Us
  • Georgia Tech Professional Education
    Director, Academic Programs & Student Services
    Georgia Tech Professional Education May 2021 - Present
  • Georgia Tech Professional Education
    Director, Professional Master'S Programs
    Georgia Tech Professional Education Aug 2013 - May 2021
  • Georgia Tech Professional Education
    Assistant Director, Client Marketing
    Georgia Tech Professional Education Feb 2006 - Aug 2013
    Account manager, marketing consultant and planner for six academic units contributing $12 million in revenue to the department’s overall $26 million annual budget.• Developed integrated marketing strategies for more than 50 clients in an effective and strategic fashion by anticipating needs to meet fiscal and enrollment objectives. • Project lead for Professional Education’s renaming and rebranding which included research, touch point analysis, creative concepts and messaging, website re-launch and brand standards.• Developed and published a monthly metrics report to clients and executive management, as well as tracked and analyzed marketing campaigns impact (through analytics, link tagging and call tracking).• Managed more than 125 marketing and communication projects each year (including 132-page print catalog, paid search advertising, email campaigns, Web landing pages, websites, postcards, press releases and flyers).• Spearheaded competitive analysis research that contributed to Georgia Tech’s proposal for a $1.8 million grant awarded in 2012 for a new professional master’s degree.• Generated a new revenue stream by charging clients for marketing conference support.• Increased conference center inquiries by 509% through a lead generation paid search campaign.• Developed 5 direct reports, project teams, agencies and freelancers through science-based positive management strategies.• Spearheaded and developed a team performance metrics system that improved in-market time from 64% to 90%.• Created a comprehensive and interactive on-boarding process for new team members, which has been adopted as the organization’s overall model.
  • Just Us Girls Mentoring Program
    Chairman Of The Board
    Just Us Girls Mentoring Program Nov 2012 - Dec 2013
    Greater Atlanta Area
    Just Us Girls is a Georgia registered nonprofit organization providing mentor programs for preteen and teenage girls.
  • University Professional And Continuing Education Association
    Chair Of Marketing Seminar
    University Professional And Continuing Education Association Mar 2010 - Mar 2011
    • Planned and executed a three-day conference with a 15% increase in attendance and a 97% overall satisfaction rating from attendees.• Recruited and negotiated 10 keynote and workshop presenters to speak without incurring speaker fees for the first time in the conference history for a savings of $10,000.• Led a 10-member committee to ensure timely and successful completion of program content, creative concepts, marketing plan and event logistics.• Served as liaison between the committee and UPCEA headquarters and board members, and built a productive working relationship with speakers, sponsors and exhibitors.
  • Phi Mu Fraternity
    Executive Director
    Phi Mu Fraternity Sep 2003 - Nov 2005
    Peachtree City, Ga
    • Chief operating officer for an $8 million nonprofit organization. Supervised a staff of 20, supported an extensive volunteer force and more than 200 collegiate and alumnae chapters. • Led re-branding efforts to include logo design, tagline and messaging that were implemented across the organization, including a website redesign.• Negotiated the property sale of the previous headquarters in Tucker, Ga., and served on building committee for the current 31,000 square foot headquarters located in Peachtree City, GA.• Developed and implemented marketing materials, as well as public relations materials, for extension/growth opportunities. • Planned, organized and facilitated special events and meetings for membership, including national convention, six annual regional leadership conferences, headquarter dedication and strategic planning meetings.• Continuously established, nurtured and maintained relationships with members through extensive interaction and strong communication skills. Provided in-depth attention and follow-up to ensure client satisfaction.• Traveled throughout United States to facilitate seminars and speeches for up to 500 people and served as organization spokeswoman.
  • Kitchen Cabaret, Inc.
    Corporate Officer & Vice President Of Operations
    Kitchen Cabaret, Inc. Jul 1998 - Sep 2003
    Fort Myers, Fl
    • Oversaw operation of a design firm with $3 million annual revenues.• Developed and implemented corporate marketing and public relations plan. • Coordinated scheduling and supervision of 10 employees and 8 subcontractors.• Managed all facets of financial budget, planning and operations.• Supported account executives and assisted in increasing client base through lead generation.

Jennifer Wooley Skills

Public Relations Marketing Strategy Event Management Public Speaking Non Profits Leadership Strategic Planning Marketing Program Management Management Integrated Marketing Higher Education Social Media Marketing Communications Email Marketing Strategy Lead Generation Strategic Communications Project Management Analytics Nonprofits Budgets Internal Communications Project Planning Press Releases Advertising Sales Competitive Analysis

Jennifer Wooley Education Details

  • Florida State University
    Communications And Sociology
  • Georgia State University’S Robinson College Of Business
    Georgia State University’S Robinson College Of Business
    Leadership Development Program
  • Georgia Tech
    Project Management - Fundamentals To Successful Projects Certificate
  • Aubrey Daniels International
    Aubrey Daniels International
    Applications Of Performance Management Technology Program

Frequently Asked Questions about Jennifer Wooley

What company does Jennifer Wooley work for?

Jennifer Wooley works for Georgia Tech Professional Education

What is Jennifer Wooley's role at the current company?

Jennifer Wooley's current role is Director, Academic Programs and Student Services.

What is Jennifer Wooley's email address?

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What is Jennifer Wooley's direct phone number?

Jennifer Wooley's direct phone number is +140489*****

What schools did Jennifer Wooley attend?

Jennifer Wooley attended Florida State University, Georgia State University’s Robinson College Of Business, Georgia Tech, Aubrey Daniels International.

What skills is Jennifer Wooley known for?

Jennifer Wooley has skills like Public Relations, Marketing Strategy, Event Management, Public Speaking, Non Profits, Leadership, Strategic Planning, Marketing, Program Management, Management, Integrated Marketing, Higher Education.

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