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Strategic, entrepreneurial and adaptable leader who leverages relationships, insights and disciplined decision-making to bring fresh and innovative results-oriented approaches. Known for consensus-building and incorporating rigor within demanding and fast-paced environments. Received numerous awards for performance excellence.
The Bespoke Group
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CeoThe Bespoke Group May 2016 - PresentToronto, Canada AreaProperty development projects including condos/homes partnering with domestic and foreign private equity.
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Board DirectorInvest Toronto Feb 2014 - Jun 2017Governance board for Invest Toronto. Invest Toronto is the primary business, sales and marketing corporation for the City of Toronto. It is the role of Invest Toronto to promote Toronto's advantages internationally and secure new business opportunities for the City. Invest Toronto caters to businesses of all sizes looking to start a new business in Toronto or further service the North American market from Toronto. The Corporation provides a concierge service to help guide businesses through all stages of the decision making process.
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Vice President Of MarketingRoma Moulding Inc. Mar 2015 - Apr 2016VaughanRoma Moulding designs and crafts the world's best hand-crafted Italian frames with all natural and green materials to deliver the right frame for you. Key customers include Costco and Michael's Arts & Crafts. -
Director Of MarketingRoma Moulding Inc. Sep 2014 - Mar 2015WoodbridgeRoma Moulding designs and crafts the world's best handmade Italian frames with all natural and green materials to deliver the right frame for you. www.romamoulding.com -
Principal ConsultantJwpl & Associates Nov 2008 - Aug 2014Marketing and Strategy Consulting Projects include China market focused B2C and B2B categories:- Real Estate: Targeting of home-buyers for 2 residential/commercial (retail) pre-construction developments. 20 towers in total within Anhui and XinJiang provinces. - Digital Media: Event planning for 2013 China Online New Media & Innovation & Development Summit. Distribution/ advertising inventory strategy for national tv programs/films within China. - Luxury Good: Marketing and strategy for Beijng based gems wholesaler/retailer. Development of brand partnerships (e.g. Mercedes & BMW) and expansion into Toronto.
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Head Of Audience MarketingMicrosoft Advertising Sep 2011 - Oct 2012B2B development of field marketing campaigns aimed to drive brand awareness, customer engagement and achievement of revenue targets for multi-screen display advertising and programmatic buying solutions. Content marketing / thought-leadership (whitepapers, trade-shows) and event development/management towards targeting customers, influencers and industry partners. Member of Customer Satisfaction Committee. -
Marketing Manager - North American Shipping (B2B)Greyhound Lines, Inc. Jul 2009 - Aug 2010Partnered with U.S. and Canadian business to business stakeholders to identify target segments, develop lead generation campaigns, account segmentation analytics and research. Brand partnerships, enablement (collateral, Salesforce - CRM, direct mail, web), customer engagement (events and trade marketing campaigns), analytics (churn analysis, surveys and focus groups) and product launches/ project management. Member of Customer Satisfaction & IT Steering Committees. -
Marketing Manager - Canada Passenger (B2C) And Shipping (B2B)Greyhound Lines, Inc. Jan 2005 - Jun 2009Partnered with executive level stakeholders to drive consumer (travel & tourism) and business to business (courier) divisions. Re-invention of consumer touch-points include digital (e-commerce, e-ticketing, website, social & advertising (paid, owned & earned)), customer service & experience, retail/franchise foot-print, product development & road map, brand partnerships and loyalty programs. -
Associate Brand Manager - Listerine MouthwashPfizer Consumer Healthcare 2003 - 2004 -
Media PlannerBates 2001 - 2003 -
Assistant Media PlannerAmmirati Puris Lintas Jan 1999 - Dec 2001
Jason L. Skills
Jason L. Education Details
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Executive Mba -
Business
Frequently Asked Questions about Jason L.
What company does Jason L. work for?
Jason L. works for The Bespoke Group
What is Jason L.'s role at the current company?
Jason L.'s current role is CEO at The Bespoke Group.
What is Jason L.'s email address?
Jason L.'s email address is ja****@****ail.com
What is Jason L.'s direct phone number?
Jason L.'s direct phone number is (800) 263*****
What schools did Jason L. attend?
Jason L. attended Cornell University - S.c. Johnson Graduate School Of Management, Queen's University, University Of Toronto.
What skills is Jason L. known for?
Jason L. has skills like Strategy, Marketing, Marketing Strategy, Advertising, B2b, Digital Marketing, Analytics, Management, Leadership, Cross Functional Team Leadership, Marketing Communications, Integrated Marketing.
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