Janet W. Email & Phone Number

Ontario, Canada

Remote

Enhance day-to-day operations, uphold stakeholder interactions, and maximize budget management to guarantee long-term care industry sustainability and compliance with health, fire, and safety inspections while emphasizing security and well-being of 70+ residents.•Design and implement policies and program procedures that maximize business growth and stay within budget.•Oversee connections with local hospitals, pharmacy, police, Workplace Safety and Insurance Board (WSIB), health department, and county authorities.•Improved budget administration for increased income and profitability, cutting monthly expenses $10k+ through negotiations with food and business supply chains, setting of room and board rates, timely invoicing and hiring / managing of all staff.

Led marketing initiatives expanding direct business-to-consumer (B2C) and business-to-business (B2B) channels. Cultivated partnerships with channel leaders and created / implemented advertising initiatives for traditional and digital media. Organized printing and distribution of 200K+ flyers each month.•Led revitalization of HealthSnap e-commerce production, focusing on business-to-consumer insights comprising website redevelopment / restoration, enhancement of initiatives, definition of improved financial margins, and setting of new retail pricing for products.•Collaborated with internal and external suppliers, including agencies, Moneris, Canada Post, and information technology (IT), in defining, designing, and refreshing HealthSnap.ca for Canadian audiences.•Designed web advertising and promotions reaching national consumer base.•Administered creation of 3 print flyers and 1 web version, in English and French, for distribution in 100+ pharmacies, aligning to appropriate Canadian advertisement standards.•Oversaw quality control actions to ensure pricing and in-house marketing strategies were reflected in design and coordination of flyers while monitoring estimated expenses against increased pharmacy income.•Managed marketing team and external agencies undertaking assigned tasks, including creation of desktop calendar, health one™ product catalogue, pre-books, fax blasts, and web grid ads.

Vaughan, On

Teaching group fitness classes such as fushion (yoga and pilates) bootcamp, weights, abs, cardio, kickboxing, circuit training and tabata.

Played crucial role in driving marketing initiatives.•Facilitated marketing plans, analyzed financial budgets, and coordinated promotions, improving newsletter open rates to 80%.•Collaborated with partners and maintained additional product catalogues, contributing to company success in competitive market.•Promoted development and execution of innovative B2B regional and national marketing strategies, boosting engagement and generating 4% volume growth under budget.•Structured focused tradeshows / exhibits, promotions, events, and digital advertising yielding 158K+ clicks from customers nationally.

Vaughan, Ontario

Developed and oversaw national events, including UFC, HOG Rally, and motorcycle shows to foster sense of community among riders and highlight newest motorcycle models. Headed on-site delivery, logistics, planning, supervision of staff, and trademark guidelines / governmental regulations adherence.•Maintained budgets and documented return on investment (ROI) for event marketing.•Employed innovative crowd engagement strategies, lifting event sales leads 10%+ over 3 years.•Negotiated contracts with venues, vendors, and suppliers, saving 12% on program delivery expenses.•Coordinated and implemented marketing campaigns and administered $3.5M co-op advertising budget for 73+ retailers.•Worked cohesively with external agencies, journalists, and media publications to consistently develop and deliver bilingual communications, elevating monthly eblast open rate 7%.•Assisted in launching new nationwide program, increasing gift card sales $1.6M.•Increased charitable sponsorships 20%, leveraging Movember, Ride for Dad, and Ride for Sight.

Vaughan, Ontario

• Programs:o Efficiently launched new Retailers on the National Rider Training Program, scheduled instructors, submitted reports and documents to the appropriate government officials to ensure liability was managed and to comply with lawso Successfully implemented and managed the National Gift Card Program, which increased sales by $1.6 MM including card production, supplier administration and customer service o Managed the Co-op advertising program whereby funds would be allocated to a Retailer based on approved scripts, commercials, promotions, advertising and events.o Managed the Retailer demo program ensuring bikes were registered accurately in the E1 system and issued credits to the Retailers o Managed the Authorized Rentals program - ordered and shipped bikes to each Retailer location once a year, managed all legal documentation for the program and set up new Retailers on the program which included a 3 year business plan, site inspection, software purchase, documents, signage, and bike purchase• Events:o Successfully planned and executed several components of the National HOG Rally, which encompassed planning events for three days to show appreciation to loyal memberso As Team Lead, planned and executed UFC Canada activations achieving or beating ROI targets, bikes and display set up, data capture and contest giveaways which increased brand recognitiono Set up and executed events and tradeshows (i.e. Races, Motorcycle shows, Port Dover, Movember, Motorcycle Boot Camps, Garage Parties etc.) to showcase new product and services, worked with vendors, scheduled staff, presented live demonstrations and maintained budgetso A member of the RAP (Riders at Play) internal committee. Planned a calendar year of events and team building opportunities for the internal associates to increase morale

Vaughan, On

o Meticulously approved all advertising for 75 Retailers including print, website, radio and television to ensure trademark guidelines, brand integrity and Provincial regulations were adhered to o Accurately managed the co-op budget which grew to over $3.5 MM o Provided a detailed analysis of reports to management to propose specific and effective segmented marketing plans for each Retailer

4 Locations

• Assisted in Research, purchase and set up of a Hair Salon/Barbershop in Vaughan• Worked closely with a Chartered Accountant and maintained the budget for all 4 locations• Maintained relationships with the suppliers and staff to ensure structure and business flow

Vaughan, Ontario

• Researched and entered competitive pricing details into the sales software system• Created monthly sales newsletters for internal and external customers• Assisted with implementing and executing marketing programs

Bachelor'S Degree, Administrative Studies

Administrative Studies Bachelor of Arts Degree in management, accounting, human resources management, marketing and business research

Motorcycle License Training

Certification

Education record

Project Management

Education record