Leading the content strategy and execution for NetLine. Primary responsibilities include:- Spearheading research, analysis, writing, and direction of NetLine's annual B2B Content Consumption Report, the company's flagship report- Data-driven blogging on the subjects of intent data, demand generation, first-party data, content consumption, and sales and marketing alignment

Digital Marketer Focused on Teamwork, Storytelling, Progress, & Conviction.

Curate a weekly column highlighting three of the best marketing podcasts around, identifying the key takeaways marketers can learn from.

-Lead a team of content creators, at various times, hellbent on educating SMBs on business financing & related topics-Developed a content strategy to best meet SEO, PPC, & organic requirements by collaborating with our CMO & SEO agency -Revitalized & optimized historic content while forging a brand voice small businesses could trust -Crafted copy for site, emails, SMS, video, customer outreach, & all other consumer marketing

-Directed a team of two, developing & executing paid strategy across CMI’s 2nd largest Social portfolio-Supported SVP of Emerging Media with new business recommendations & client education-Directly interfaced with internal, client, & creative agency leads on all account matters

- Promoted by the General Manager to Senior Manager of eCommerce Content where I developed and implemented strategies to enhance branding, consumer education, and pharmaceutical commerce.-Led content development and management while spearheading cross-departmental organization to ensure timely releases and optimized targeting - Personally built the content playbook, leading to the production of educational customer materials- Oversaw the launch, optimization, and daily management of social media marketing- Directly managed and trained one remote contractor and one employee. Employee was promoted under my guidance

- Lead the strategy, execution, and reporting of social business efforts for Pet360.com and PetFoodDirect.com while reporting directly to the General Manager of Pet360, Inc.- Have worked directly with the Chief Marketing Officer, VP of Marketing, Director of Content, Customer Care Leadership, every other business unit to collaborate on Customer Education, Social Selling, and Social Customer Service.- Manage one full-time direct report; provide support and guidance in career development and social business education. Managed a part-time remote consultant for more than 17 months.- Optimize for conversion KPIs for separate business divisions (Media and e-Commerce) while managing budgets.- Pet360, Inc. Social Lead and key contributor to a major PetSmart task-force transitioning Customer Care to a centralized unit, beginning December 2015.- Currently leading the revitalization efforts of the box insert program, which places marketing materials into customer boxes.

- As community manager of over 1 million fans and followers, I personally created and distributed daily content, tracked and reported on KPIs, and formulated future strategies based on response.- Recognized by SocialMediaToday.com as one of the top community managers of 2014 with regard to responsiveness and community engagement- Increased attributable orders from Facebook in excess of 40% through compelling copy, customized creative, & target audience split testing. These efforts during my time as Social Media Manager also drove social traffic to Pet360.com media content by over 1200%, quadrupled social traffic to petMD.com and doubled @Pet360’s Twitter following

Reviewing some of the best marketing and business podcasts this great world has to offer. I work directly with Jay Baer and Jess Ostroff to ensure that marketing podcasts are brought to light so that others can discover their excellence.

Social Echoes is the brain-child of Jon Steiert, Storyteller and Social Media Swiss Army Knife.Hosted by Jon himself, this podcast is dedicated to uncovering insights and perspectives from industry professionals who provide context to the ever-changing Social Media landscape. Listen to the Podcast on our website or subscribe via iTunes. http://www.truevoicemedia.com/resources/social-echoes-the-true-voice-media-podcast-series/

People using have two responses when they see my job title. Sometimes people laugh and then ask me to tell them a story. Nice try. The second and more common reaction now is that they're curious about how stories can help their business.Storytelling happens everyday. It's the contextual glue that makes data accessible. Storytelling touches on the attitudes that influence behaviors and hits the nerve of reasons people do what they do. In social business, storytelling focuses not on what your company DOES, but instead on your company ENABLES people to do.

Kate-Madonna Hindes has established a brilliant and bubbly brand over on GirlMeetsGeek. I first contacted Kate in November of 2011 during twitter's #jobhuntchat which she was co-moderating. She was advertising an internship for guest contributions on her blog producing original content and reviews. I cannot express how lucky I am to be associated with Kate and her site. She is a beauty and an absolute sweetheart, already having come to my aid in numerous web forums. Here's to the continued start of a new friendship!