Jim Tully Email & Phone Number

Seattle, Wa, Us

- Lead the Business Intelligence Center of Excellence for Amazon’s Sales Product Engineering team, overseeing nine direct reports. The team supports diverse sales products including quota planning, revenue trends analysis, account and brand revenue mapping, sales engineering, and performance analytics of insight products.- Develop scalable data models and reporting systems to automate workflows and accelerate time-to-sale for account managers, executives, and support teams.- Guided product improvements through data-driven insights, collaborating with software engineers, project managers, and customers to recommend and validate changes that maximize impact.- Utilized scrumban agile framework to prioritize, ensuring optimal customer support and alignment with the product engineering lifecycle.

San Francisco, California, Us

- Found the global Data and Analytics team for Twitch Ads. Responsible for strategic planning, product scoping, budgeting, and team management. Expertise in automation, advanced analytics, data science, data visualization, and enablement. (AWS, Google Cloud, API, Data Warehouse, data modeling, segmentation, factor analysis, regression, Tableau, QuickSights)- Took ownership and converted the TwitchRPG research panel to one of the largest gaming communities in the world. The research panel consists of +225k Twitch users in 25 regions and 14 languages for advertiser insights and measurement (Alida, community management, zero party data).- Lead data enablement strategy to provide training on new tools, methodologies, thought leadership, and data privacy policy.

San Francisco, California, Us

- Conducted in-depth audience behavior analysis at Twitch, identifying market trends to boost advertising revenue.- Developed and managed the advertising data pipeline and reporting suite using Tableau, SQL, and JavaScript. - Directed and analyzed campaign measurement studies for clients, covering brand lift, offline sales, attribution, and customized research.- Integrated team processes into Salesforce to streamline operations and align them with revenue goals.- Oversaw the +75k user within TwitchRPG research panel, focusing on advertiser and Twitch insights.- Data enablement leader, construct and host training on new vendors, first party tools, and new / existing methodologies.

Chicago, Il, Us

- Site-side analytics lead for the Kraft Heinz company. Key projects: Platform transition (IBM CoreMetrics to Google Analytics 360), vendor taxonomy restructure, automated weekly and monthly reporting (set-up live data feeds into Tableau and Data Studio dashboards).- Brand measurement consultant, oversaw campaign diagnostics (pacing, viewability, frequency) and pre/post campaign measurement (attitudinal and offline sales).- Built, trained and enforced taxonomy standardization framework across the agency.- Managed team focused on improving, automating and rightshoring repetitive processes.

New York, Ny, Us

- Main client contact at Nissan for all analysis and insights, providing high quality actionable solutions for TV and digital campaigns.- Prepared custom reports, utilizing Nielsen’s full product suite. Worked with neurological, creative evaluation, in-market television and digital brand lift data.- New analysts trainer for proprietary software and reporting.

New York, Ny, Us

Created analytic reports using Nielsen’s attitudinal product suite (TVBE, DBE, Program Engagement and Creative Evaluation).- Primary research analyst for client service team during weekly and quarterly meetings.- Supported the largest automotive manufacturers in the world General Motors, Ford, Toyota, Nissan, Mazda, and more.

Maidenhead, Berkshire, Gb

- Exceeded sales goals by prospecting and targeting new and existing businesses, using cold calling, referrals, proprietary CRM tools and local chamber of commerce.- Crafted unique proposals for each client, which addressed their individual needs.

Chicago, Illinois, Us

- Actively participated in the entire research process. Created recruitment screeners, questionnaires and analytical reports for global CPG and Foodservice brands.- Worked with recruiting, labs and data scientists throughout test development, helping bridge the company's expertise and client’s sensory needs. - Monitored the company’s social media accounts to improve recruitment and test requirements.

Kenosha, Wisconsin, Us

- Designed Flyers, Posters & Certificates for franchisee recruits- Managed "O2B" a Franchisee Incentive Program- Created National Conventions Showcase Kiosk

- Customized Ads based on individual customers' needs- Editor of Newsletters, Advertisements & Calendars- Retouched and Enhanced Photo for In-store Advertisements- Sent and Oversaw finished product to press- Presented Final Product to Clients