+ Leads logistic and strategic decision making for all facets of the agency and its partners;+ Leads expectations between advisors, stakeholders and oversees long-term strategy for the firms partner-agencies, artists, brands, and talent;

+ Developed and led all strategic decision-making for the agency and its brand, the agency’spartners, and its talent;+ Developed and led the execution of the agency’s name change, rebranding, industry repositioning and remarketing spanning 9 countries;+ Developed and led successful booking office expansions into: New York-USA, Montreal-Canada, Barcelona-Spain, and Berlin-Germany;+ Redeveloped System Agency’s talent board into an industry-modern cast, increasing contracted talent by 30%, including the agency’s 3 highest earners, increasing earnings by 75% 2018-2019 from previous 2017;+ Developed advertising partnerships with Prada, Calvin Klein, Chanel, Marc Jacobs, Coca-Cola, et al;+ Developed music management division;+ Developed and implemented a new commission model to attract experienced bookings agents and revitalize existing staff;+ Developed and implemented new hierarchical titles for swift decision making and insightful career planning for staff and HR;+ Led modernization of operations by implementing new project management software and digital communications tools for the agency and its extended network of offices;

+ Developed and lead management and business development for brand clients and media, includingPrada, American Vogue, Vogue Paris, L’Oréal, Saint Laurent, Tom Ford, Calvin Klein, and Louis Vuitton;+ Developed social media strategy procedures and activation, which have become industry standard;+ Led and directed marketing strategy for music artists signed with Interscope and Universal Music Group;

+ Led digital public relations strategy for Coca-Cola’s EkoCycle campaigns;+ Led digital public relations strategy for Guess Jeans;+ Developed proprietary social media marketing tools for the agency which lead to the modernization of the agency’s business model;+ Developed the careers for artists and fashion models cast of the Remodeled television show (aired on The CW);