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Seasoned Customer Experience leader who has spent the last 20 years delivering share-taking growth at Fortune 100 companies in financial services (American Express) and healthcare (Cigna) by leading customer-obsessed teams that drive transformative strategies, experiences, culture and outcomes. Throughout my career, I’ve held leadership roles in LOB/P&L (Product Management) and Enablement functions (Service Operations, Marketing and Digital) across B2B, B2C and B2B2C environments. Common to all of the roles I have held and functions I’ve led is the obsessive pursuit of insights into customer perceptions and behaviors (VoC, Journey Analytics), the activation of those insights via service, experience, campaign & product design & orchestration and the management of measurement/analytics systems that quantify customer and business value.
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Head Of Customer Experience And InsightsTdNew York, Ny, Us -
Head Of Customer Experience & InsightsTd Nov 2024 - PresentToronto, Ontario, Ca -
Global Head Of Customer ExperienceCigna Sep 2017 - Nov 2024Bloomfield, Ct, UsEnterprise Stakeholder/Marketplace Insights & Experience Executive with responsibility for ensuring that growth across all lines of business originates from a deep understanding of our users and results directly from solving the most pressing and persistent issues in the healthcare space. My scope includes the oversight of six enterprise capabilities in the areas of Stakeholder & Marketplace Insights, Experience Activation & Design & Voice of Stakeholder Analytics in addition to leading Enterprise Customer Experience Strategy and our Customer Experience Operating Model to ensure cross-functional orchestration of our strategy.I am proud to lead an organization of customer-obsessed team members who work every day to ensure that a deep and comprehensive enterprise understanding of stakeholder and marketplace trends & needs translates directly into the prioritization and delivery of end-user experiences that deliver both business value and customer advocacy. Key highlights of my tenure in this role include:- Led the development of Cigna's Customer Protection Program to safeguard customer against the risk of out of network surprise bills for COVID testing.- Served for three years as the delivery lead for our Customer Portfolio which consisted of $100M+ in annual investment to drive customer experience improvement across Digital, CRM, Service & Clinical Operations, during which time we doubled NPS and delivered $500M+ in affordability and operational efficiency.- Consolidated fragmented voice of customer programs and teams under a single leader/function to drive program efficiencies, consistency and value.- Grew the team from 12 to 65 FTE over the last 4 years by expanding and redefining the capabilities under our Customer Experience Management function. -
Vice President, Customer Experience & Operational ExcellenceAmerican Express Sep 2010 - Sep 2017New York, Ny, UsCustomer Experience lead for the US Consumer Card division which includes the Charge, Lending and Cobranded Card portfolio, Card Services, Membership Rewards and Pricing. Also served as the Operational Excellence lead for the organization and Regulatory Affais liaison for internal auditors and external regulators including the CFPB, Federal Reserve, FDIC and OCC.Our focus on voice of customer listening via NPS programs, complaints tracking & escalations provided key insights that enabled us to identify and eliminate customer-impacting defects as well as act early on customer & marketplace trends to drive continuous improvement & innovation in our offerings and experiences. Led a team of 30 employees that focused on process monitoring & improvement, voice of customer analysis, and third-party management to ensure that the American Express brand promise was delivered in every customer experience, every day.Key highlights of my tenure in this role included:- Implemented processes to identify and resolve issues which led to 33%+ improvement in cycle times.- Introduced organization-wide customer call listening sessions to highlight opportunities for the business to better serve the needs of our customers and front-line agents.- Led American Express' EMV (chip in Card) strategy and implementation roadmap.- Led the launch of American Express' Free FICO score benefit for customers. -
Director, Customer ServiceAmerican Express Nov 2007 - Sep 2010New York, Ny, UsServed as a strategy implementation lead within Global Customer Service as the organization was transforming itself from a transactional to a relationship posture.With a goal of doubling transactional NPS from 36 to 72 in three years, my team was responsible for understanding the key drivers of customer experience & satisfaction as well as servicing cost to map out plans that would enable us to realize the NPS goal while maintaining or reducing total cost to serve.We led ideation activities to identify next generation capabilities and solutions in the areas of knowledge management, platforms & channels, and process improvement that would deliver impact and implemented several of the highest leverage opportunities during my tenure.In addition, my team led change management activities across the Global Servicing Organization to orient nd engage both front line and back office employees to the transformative nature of relationship servicing.Key highlights during my tenure in this role included:- Led the development of American Express' first social media servicing team to ensure that our servicing footprint extended into the channels where our customers expected us to engage with them.- Implemented behavioral science principles into servicing conversations where we hypothesized that 'nudges' would deliver differentiated outcomes, including disputes, POS denial and collections calls.- Led the implementation of a temporary service center in South Africa during the 2010 FIFA World Cup to ensure customers attending the event had access to services. -
Senior Manager, Cobrand Product ManagementAmerican Express Jul 2005 - Nov 2007New York, Ny, UsProduct manager for the Jet Blue Cobranded Card and led all Loyalty & Engagement marketing for cardmembers as well as service strategy and design.Oversaw the digital experience for the launch of the card , including application, product & benefits pages and card management portal experience. During my tenure in this role, we grew quarter over quarter average cardmembership, cardmember spend and non-JetBlue spend. We also managed yearly voluntary attrition below targets and earned the highest customer experience scores of any card in the CoBrand portfolio -
Manager, American Express InteractiveAmerican Express Mar 2004 - Jul 2005New York, Ny, UsLed digital experience & marketing for our Consumer CoBrand Card portfolio, including Delta, Hilton, Starwood and CostcoOversaw American Express' Online Enrollment Tool for promotion eligibility to ensure appropriate spend-based bonus fulfillment across all product promotions and minimize waste. -
Manager, Customer Research & InsightsModem Media 1999 - 2004
John Ward Skills
John Ward Education Details
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University Of PennsylvaniaEconomics And Marketing -
The Wharton SchoolEconomics -
The Wharton SchoolEconomics And Marketing
Frequently Asked Questions about John Ward
What company does John Ward work for?
John Ward works for Td
What is John Ward's role at the current company?
John Ward's current role is Head of Customer Experience and Insights.
What is John Ward's email address?
John Ward's email address is jo****@****ess.com
What is John Ward's direct phone number?
John Ward's direct phone number is +4479589*****
What schools did John Ward attend?
John Ward attended University Of Pennsylvania, The Wharton School, The Wharton School.
What skills is John Ward known for?
John Ward has skills like User Interface Design, User Experience, Creative Direction, Art Direction, Photography, Web Development, Brand Development, Strategic Communications, Management, Team Leadership, Creative Strategy, Creative Pitching.
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