James W. Email & Phone Number

Princeton, New Jersey, US

• Leading all Solutions Marketing efforts and providing strategic direction for go-to-market activities across diverse business divisions at WCG, ensuring cohesive alignment and impactful market penetration.
• Increased lead generation efforts by 84% in first 6 months
• Influenced $195MM in created pipeline within first 6 months

Princeton, New Jersey, US

• Brought onboard to counteract a substantial loss of market share, Created aggressive marketing plans that unified customer experience and tied together business development, operations, and customer service. Resulted.
• Increased pipeline by $45MM in year one through robust and fully integrated marketing strategies.
• Drove a 143% increase in marketing-influenced opportunities within first 18 months.
• Influenced $140MM in closed opportunities by fully aligning business development & marketing teams.
• Regained a 6% market share from our largest competitor through aggressive marketing campaigns.
• Drove a 40% increase in SQLs through dynamic messaging and strategic initiatives.

Dublin, OH, US

• Developed and executed aggressive marketing plans with the goal of increasing customer base 4x in year 1. Designed the go-to-market strategy for the industry’s first virtual injury prevention SaaS platform aimed.
• Increased SQLs 7x, adding nearly $2.5M into the sales pipeline through combined marketing initiatives.
• Increased conversion of MQLs to SQLs by 27% by implementing robust nurturing campaigns.
• Strengthened outbound marketing efforts, delivering an increase of 217% Open Rate and 449% Click Rate (CTR) on marketing emails.
• Increased inbound leads by 108% by redesigning landing page UI/UX and implementing dynamic Calls-to-Action (CTAs).
• Increased web traffic by 48.7% by implementing unique SEO, SEM, and PPC strategies.

Memphis, TN, US

• Designed the first comprehensive marketing strategy; built and led a global team (US, UK, EU, and APAC) in executing marketing operations for the leading biotech CDMO. Served as the strategic liaison during acquisition.
• Increased Cognate’s valuation >3x in two years, from $250M in 2019 to $880M in 2021.
• Led the Cognate business development team through a strategic acquisition and integration of Cobra Biologics, a UK-based CMO, and directed rebranding activities for both companies.
• Instrumental in designing executive business plans used by CEO to secure Series B funding.
• Delivered a 10:1 ROI on marketing initiatives in year 1, adding $9.5M in revenue & $53M in pipeline contributions in 2020.
• Increased web traffic by 25% & increased inbound sales qualified leads by 30% by redesigning and streamlining digital assets, effectively creating and managing PPC campaigns, and implementing SEO best practices.

Dublin, Ohio, US

• Led marketing strategy and operations for three business units targeting hospital, health system, payor, and IDN C-suite. Built and led a team of outside agencies, vendors, and 3 FTEs in delivering exceptional.
• Designed and implemented strategic rebranding initiative for CPS.
• Drove a 9:1 ROI across all marketing initiatives in 2017 & 2018.
• Won 13 National strategic marketing awards.
• Created 415 new business wins by leading strategic planning for enterprise-wide integrated marketing campaigns.
• Collaborate with sales leadership to conduct research into local market dynamics, identifying target audiences, collecting voice of customer feedback, and consolidating input into the development of the global.

Dublin, Ohio, US

• Provided development oversight and go-to-market strategies for the healthcare industry’s first pharmacy insight SaaS dashboard. Served as the sole provider of marketing support for corporate initiatives, overseeing.
• Led CPS through a corporate business development realignment, including managing a switch of CRM platforms.
• Develop and coordinate effective training protocols to ensure the business development team meets and outperforms their stated goals.
• Provide oversight to ongoing projects and developing products to ensure completion and delivery by strict deadlines.
• Design and manage all digital marketing initiatives, including marketing via Facebook, LinkedIn, & Twitter.
• Coordinate multifaceted teams from across the country to deliver results on projects of various scope.

• Provide leadership and oversight for a portfolio of business accounts, and over 25 FTEs, along with developing marketing strategies unique to each client. Served as the primary business development liaison in.
• Increased revenue 300% through both new business acquisitions and secondary selling into existing clients.
• Managed Multiple Corporate Wellness Accounts with annual revenue of >$1,250,000.
• Directed a multifaceted team of 25+ employees.
• Managed all ongoing projects for the WellWorX client portfolio, from conception to end-product, and provided precise metrics to key stakeholders.
• Consistently grossed the highest sales revenue for WellWorX Regional Wellness.

Memphis, TN, US

• Full-time consultant overseeing St. Jude’s workplace wellness program, originally tasked with increasing employee participation and satisfaction with onsite wellness program. Actively managed 3 FTEs and 20 contracted.
• Increased participation and employee recruitment efforts by 1400% by implementing robust B2C marketing strategies.
• Secured funding and led build-out of onsite Wellness Center, adding >$2.5M to budget.
• Developed project plans and delegated responsibilities for multiple projects with coinciding timelines.
• Directed the program to be recognized by 3rd party organizations as one of the most comprehensive wellness programs in the nation.
• Personally obtained CEO buy-in for the wellness program, ensuring longstanding success.

Germantown, TN, US

• Assisted Physicians and Physical Therapists in designing and implementing effective physical therapy programs in an outpatient setting.
• Collaborated with Physicians and Physical Therapists on updating therapeutic protocols for shoulder and spine rehabilitation.
• Managed inventory and purchasing for the Physical Therapy Department.

Bachelor Of Science (B.S.), Health Sciences

Civil Engineering

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program