As the Head of Growth Marketing for Cat Person, a direct-to-consumer subscription-based pet food brand, I led innovative strategies to drive customer acquisition and revenue growth across channels. With a proven track record in scaling direct-to-consumer brands, I leveraged data-driven insights to optimize marketing performance.

As a seasoned Freelance Growth Marketing Consultant, I have had the privilege of partnering with several pre-IPO and seed-stage brands across a diverse array of industries including direct-to-consumer ecommerce, telehealth, subscription services, consumer packaged goods (CPG), and B2B verticals. My primary focus has been to scale customer acquisition and drive sustainable growth through strategic marketing initiatives and the implementation of advertising best practices.

• Responsible for an 8 figure annual ad budget, with strict ROAS-based goals • Scaled a 7 figure monthly budget by 2x while decreasing cost per acquired customer month over month• Responsible for all tactical strategy, media planning, and budgeting across all paid social channels (e.g. Facebook, TikTok, Snapchat, Pinterest, Reddit, and Nextdoor)• Launched 11 new products using Facebook advertising to inform company acquisition goals and new product lines• Developed testing framework for all new creative and copy, enabling Ro to measure success and inform strategy• Collaborate cross-functionally with marketing and engineering teams to enable targeting improvements, integrate dynamic audience lists (e.g. Braze), and launch and measure new social channels• Manage and mentor a team of two responsible for revenue-based KPIs• Partnered with Facebook to create a case study for Facebook’s Instant Experience ad format

Clients Include: Nordstrom Rack, Winc, Roomi, The Bouqs, LOKAI, Boll&Branch, Felix Gray, Living Social, Theragun, Fuego Box, Girlfriend Collective and moreI specialize in growing direct to consumer brands through revenue driven direct response advertising. At Yellowhammer I managed ad campaigns in their entirety for clients with budgets ranging from $25K to $325K per month. I have experience growing brands in a diverse group of verticals including: Retail, Food and Beverage, App Install, Beauty, Jewelry, and more. Having advertised on Facebook, Snapchat, Pinterest, and Twitter my understanding of the social landscape is extremely informed.

Icebox Coffee (Acquired by Royal Cup Inc) is a bottled cold brew available nationwide. Icebox has perfected the cold brewing process -creating a bottled coffee low in acidity while maintaining a bold flavor profile.My responsibilities were focused on driving growth through strategic marketing efforts. My goal was to employ marketing strategies that were focused on e-commerce growth, brand recognition, and overall increase in revenue. - Rebuilt the website and e-commerce platform - Developed and managed online advertising campaigns- Developed creative content and product imagery for web and social channels- Grew the total social media following by 150% in 10 months- I called on local media outlets for publicity and brand awarenessMy marketing strategies increased web traffic and online sales in historically slow seasons.