James "Jackson" Barrett Email & Phone Number

Dr. James Barrett is the CEO of Certatude solutions, LLC. Dr. Barrett has extensive experience in creating client focused business solutions that leverage state of the art data processing and analytics to generate key consumer insights and drive business process optimization. His teams develop database marketing and targeting strategies for clients across many industries including consumer products, credit card, banking and financial services, and software products. Most recently his work has lead to the re-engineering of consumer targeting at a major software company where quantitative response models and behavioral segmentation drive 90% of current direct marketing efforts. Implementation of these new procedures has lead to a 27% increase in ROI from direct marketing programs over a three year period.Specialties: Dr. Barrett has lead businesses that develop and implement of behavioral targeting algorithms and decision support systems based on credit bureau, demographic, sociographic, and consumer purchase behavior data. Dr. Barrett is expert in the understanding and use of consumer credit data and internal customer data in creating target marketing and decision support systems, and leveraging this information to drive direct marketing and business strategy.

Listed skills include Analytics, Database Marketing, Segmentation, Direct Marketing, and 25 others.