Peter Jyde Andreassen Email & Phone Number

Region Of Southern Denmark, Denmark

Vejen, South Denmark, Denmark

Haderslev, Denmark

Working as a senior project leader my main responsibility was the establishment of a greenfield Joint Venture company in China, including a full range of products to be sold through a network of local distributors and retail shops in the Chinese market. A long side this I was driving the initial phase of creating and documenting a new product platform in compliance with the Nordic Swan Eco label.Achievements• Established greenfield Joint venture project company in China.• Developed customer specific assortment for larger account in China.• Prepared foundation for product certification process.

Billund, Region Syddanmark, Danmark

Being a part of a category leadership team in the Product and Marketing Development organisation, responsible for developing new product experiences for children 0-5 years. Main responsibilities involving: People management and development of novelty project leaders, P&L responsible for category, strategies and business plan for the category, complexity and resource management etc.Achievements• contributed to a double digit growth in revenue for the category• improved productivity of the product portfolio• all time high NPS score for the category• design of a new category strategy

Shanghai City, China

Initiating and managing a large research and development program called 'Suitable for Growth' sponsored by the Danish Industry Foundation, where six danish mid-sized companies were trying to penetrate the Chinese B2B mid-market.Achievements• Being an expat with my family in Shanghai for a period of one year to set-up the project • Build a network of local Danish companies, universities, trade council and knowledge partners in China.• Designed and facilitated an action learning boot camp program for Danish companies with the objective to exchange learning and develop skills within business development in China.• Co-author of writing a series of 7 guidebooks, how to succeed in the Chinese mid-market, distributed to more than 500+ business people.• Successful presentation of 'Suitable for Growth' insights at open seminars and company workshops with top management teams.

Sønderborg, Denmark

Part of the foundations top-management team. Responsible for overall portfolio management, finance and support in the Foundation. Managing the research and development program "Suitable for Growth" focusing on how Danish companies can penetrate the Chinese mid-market.Managing and driving the project 'Suitable for Markets in Asia' involving four local business development learning sessions in four different geographic Asian markets with participation of 20 Danish companies.Achievements• Revised strategy and business model for the organisation• Developed project proposals resulting in fundraising of +20 mDKK.• Improved efficiency of the administration and operation, reducing the cost base by +50%.• Developed and implemented the project and portfolio management system in the foundation.

Sønderborg

Responsible for initiating, pitching and developing new learning activities towards Danish schools and companies. Setting up the Foundations development process and model. Managing a small team of developers/experts.

Esbjerg Area, Denmark

Responsible for operation and development of existing and new attractions and installations in the Science Park. Leading and managing an organisation of 12 employees, including a development team (science experts, designers and project managers) responsible for the design of new attractions and an operation function (leaders and technicians ) responsible for the technical Park Operation and maintenance, ensuring high guest satisfaction.Achievements• Sustained yearly visitor number including high customer satisfaction.• Established new popular attractions, like Segway track and Energy Lab.• Setting-up a new development function, including objectives, strategy, tasks, R&R etc.• Implementation of a new project model and project portfolio management system.• Design of a master plan and direction for the development of the future park.

Responsible for driving project portfolio management and project management culture, i.e. how the company select the right projects and do projects rightAchievements• Designed and documented a new project model on how to execute Business Transformation projects across the company.• Prepared an internal training program for project managers.

Responsible for managing and leading product development projects within Automatic Controls, including managing and leading Key account development project within the vacuum and cooling industry. Achievements• Successful project management of key account projects, designing and delivering customer specific vacuum valve solutions for the LCD screen manufacturing industry. Delivered at right time, cost and quality.• Established and managed new product development team focusing on design optimization and manufacturing of existing valves for cooling industry

Responsible for the execution and delivery of a variety of complex novelty product lines at the agreed time, cost, quality and amount. Driving a cross-functional development team with a high level of energy, motivating and leading project members from different functional departments and geographic locations.Achievements• Launch of new preschool IP L line supported by a BBC TV-series, LEGO products and merchandises• High evaluation scores from project participants (above 4 on a 5-point scale)• Facilitated implementation of a new LEGO innovation process• Project management of product-market fit of new business concepts “LEGO Serious Play” and “LEGO Factory”.• Involvement in the design of LEGO’s new product development process (LDP).

•Leading, managing and developing master planning, product coordination and support function for LEGO System fabrication, including a staff of 8 employees. responsible for calculating and preparing capacity need (operators, equipment, machines, moulds) as basis for investment decisions based on expected LEGO activity level and demand signalAchievements• Reduced planning lead-time by 50% from demand signal until capacity plans.• Adjustment of the department, tasks and structure to a level of 5 employees • Implementation of a new planning tool (i2 Supply Chain Plannner)

Project management of and participation in cross functional internal logistic projects focusing on optimization and cost savings within the supply chain. Responsible for preparation of process and flow analysis as basis for project initiatives and decisions.Achievements• Successfully implemented a silo storage system for raw material granulate at moulding factories.• Prepared an analysis and design of a logistic concept for new LEGO Retail shops• Implementation of automatic palletisation solution at the element high-bay warehouse.• Developed a new standardized packaging box system including MS Access database for managing all variants. Reduced the design processing time by more than 50%.

• Responsible for coordinating and managing key customer orders of electronic sign and information systems from initial order until final installation and hand-over at the site (airports and railways)Achievements• Project management of customer orders for Hamburg Airport, Copenhagen Airport, British Rail, delivered at right time, quality and cost.• Development of a database system to manage production plans, purchasing lists, order management, part lists, cost calculations etc.

Msc Engineering, Manufacturingtehcnology

Change Management

Activities and Societies: Change management Proactive planning Team development and performance Personal development

Graduate Diploma In Business Administration, Marketing Management

Student, Mathematics/Physics