Social Strategy for GM (Buick/GMC)

Handle the day to day marketing strategy with focus in the realms of brand, social, and comms strategy.- Designed and scheduled social media content (IG, TW, TikTok)- Strategize different forms of media for campaigns (short from video, photography, copywriting)- Focus on SEO optimization tools- Analyze social engagement numbers and analytics to make future marketing decisions

A lifestyle and clothing company with the main goal of inspiring creativity and individuality amongst black and brown youth through fashion and think pieces.

Gather qualitative and quantitative insights about education program, with the main goal of bettering the academic experience, increasing the financial literacy, and improving the overall program for our students.Tasks: ~ Build and conduct interviews for faculty and students~ Observe the program with a critical eye~ Ensure that students are retaining the teachings~ Discover insights about the program to increase effectiveness~ Document discoveries in a Mid and Final Report

- Orchestrated cross-functional teams to craft winning strategies and impactful POVs for the primary Toyota client- Executed comprehensive website audits, demonstrating a keen understanding of analytics and user experience to drive site-wide optimization efforts- Spearheaded the development of a sophisticated strategy, leading the redesign and revitalization of Toyota's internal brand hub site- Pioneered the implementation of a compelling storytelling structure on Toyota’s website, catering to the preferences of younger users with significant purchasing influence

Brands: Operation Mend, One MindWorking closely with the marketing team, focused on Non-Profits and boosting their social media presence across platforms. Completed copywriting for social posts for weeks at a time.

Brands: PayPal• Completed extensive cultural and industry research, leading to building out monthly, strategic social marketing briefs for a major Fin-Tech company• Prepared audits(competitive, historical, social, etc.), leading to strategic presentations to large clients• Helped lead the strategy for a major pitch centered around the sports realm

Brands: CareerBuilder, CaldreaAided in laying the ground work for a full brand refresh: completed competitive audit and consumer analysis, while completing a separate group brand refresh and advertising plan. Elevated my strategic analysis, while being exposed to all aspects of advertising.

• Participated in the evaluation of a live real estate acquisition of a core asset in Dublin, Ca• Prepared and presented an investment memo to real estate professionals from Brookfield, Tishman Speyer, Taconic Partners and others• Received 60+ hours of training on real estate fundamentals, property valuation, deal financing, financial modeling, and market research• Worked with professionals at Catalyst Housing Group to build a 10-year cash flow projections and sensitivity analysis

Given a platform to research and write about different areas within the sports management world. Articles published on https://www.truehealth4ever.com/blog/